Mazda MX-5 Audience in United States

Mazda MX-5 logo

Mazda MX-5 has an estimated audience of 1,408,178 people in United States. 16.9% are female, 83.1% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Formula Drift, Honda Civic Type R, Nissan 350Z, Nissan Skyline, HRE Performance Wheels.

The average Mazda MX-5 fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Formula Drift, Honda Civic Type R, Nissan 350Z, with strongest over-indexing on Formula Drift (65.63× the country average). Demographically, the Mazda MX-5 audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Mazda MX-5 fans

Demographic split for Mazda MX-5 audience in United States
MetricValue
Female16.9%
Male83.1%
Average age29.2
Estimated audience size1,408,178

Audience persona

The typical Mazda MX-5 fan in United States is more male, around 29.2 years old, with strong Family Orientation tendencies and a notable affinity for Formula Drift.

Top regions in United States

Top regions ranked by reach for Mazda MX-5 in United States
RegionReachAffinity
California233,4221.51×
Texas168,8091.39×
Florida127,1421.33×
New York75,9250.96×
Georgia53,3131.23×
Illinois52,1441.11×
North Carolina50,3421.19×
Pennsylvania44,4990.94×
Ohio43,4781×
New Jersey41,2761.15×
Washington40,0631.42×
Virginia39,9811.17×
Arizona35,1091.22×
Michigan31,5230.86×
Tennessee29,8771.06×
Indiana27,5451.07×
Massachusetts27,0670.98×
Maryland24,1641×
Missouri23,6541.04×
Colorado23,0281.04×
South Carolina21,3071.01×
Oregon18,7911.16×
Wisconsin18,3650.87×
Minnesota18,0090.89×
Alabama17,7570.9×
Kentucky17,6751×
Oklahoma17,4341.11×
Louisiana15,4850.85×
Utah15,2891.21×
Nevada14,8751.09×
Connecticut14,8131.05×
Arkansas12,2481.06×
Kansas10,9070.98×
Iowa9,5300.82×
Mississippi9,0370.78×
Idaho7,6221.08×
Hawaii7,4881.24×
New Mexico7,3321.04×
Nebraska6,2570.89×
West Virginia5,4930.84×
New Hampshire5,2760.95×
Maine3,9590.78×
Rhode Island3,7040.83×
Washington, District of Columbia3,5280.83×
Delaware3,2020.82×
Montana2,8490.73×
South Dakota2,3330.72×
Alaska2,1400.71×
North Dakota1,9890.69×
Vermont1,7580.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mazda MX-5 audience
BrandAffinityCategory
Formula Drift65.63×Sports
Honda Civic Type R103.13×Cars & Mobility
Nissan 350Z86.41×Cars & Mobility
Nissan Skyline62.55×Cars & Mobility
HRE Performance Wheels125×Cars & Mobility
Forza Horizon73.93×Games
Nissan GT-R44.44×Cars & Mobility
Chip tuning87.41×Cars & Mobility
Nissan 370Z102.29×Cars & Mobility
Toyota 8680.67×Cars & Mobility
Japanese domestic market46×Politics & Society
Mazda RX-767.69×Cars & Mobility
Subaru Impreza45.24×Cars & Mobility
Harmonica21.27×Music & Radio
Drag racing16.41×Cars & Mobility
Freestyle Motocross25.28×Sports
Max Verstappen25.51×Sports
JDM Cars55.88×Cars & Mobility
Roadster (automobile)48.59×Cars & Mobility
Nissan Skyline GT-R53.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mazda MX-5 audience
TraitClusterScore
Family OrientationCONSERVATISM2.61
Early Adopter MentalityPOWER1.82
PatriotismCONSERVATISM1.63
LGBTQ+ IdentityOPEN1.53
Luxury OrientationPREMIUM1.51
Sports ActivityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Mazda MX-5
CountryShare
United States22.6%
Germany8.5%
Italy7.1%

See Mazda MX-5 audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mazda MX-5 have in United States?

Mazda MX-5 has an estimated audience of 1,408,178 people in United States, concentrated in California and Texas.

What is the gender split and age of Mazda MX-5 fans?

16.9% of Mazda MX-5 fans are female, 83.1% are male, with an average age of 29.2 years.

Which brands do Mazda MX-5 fans like most?

Mazda MX-5 fans show strongest brand affinity for Formula Drift (65.63×), Honda Civic Type R (103.13×), and Nissan 350Z (86.41×) over the country average.

Where do Mazda MX-5 fans live in United States?

Mazda MX-5 fans in United States are most concentrated in California (reach 233,422), Texas (reach 168,809), and Florida (reach 127,142). These three regions account for the largest share of the active audience.

What other brands do Mazda MX-5 fans also like?

Beyond Mazda MX-5 itself, the audience over-indexes on Honda Civic Type R (103.13×), Nissan 350Z (86.41×), Nissan Skyline (62.55×), and HRE Performance Wheels (125×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda MX-5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.