Rascasse Audience Intelligence

Mazda MX-5 Audience in United States

A data profile of the people who buy, follow and care about Mazda MX-5 in United States — modelled from more than twelve digital signal sources. Mazda MX-5 has an estimated audience of 1,421,937 people in United States.

#133among Car Model in United States#602in Cars & Mobility

The average Mazda MX-5 fan in United States is 29.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Formula Drift, Honda Civic Type R, Nissan 350Z, with strongest over-indexing on Formula Drift (65.63× the country average).

Demographically, the Mazda MX-5 audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazda MX-5 fan in United States is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Formula Drift.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda MX-5 profile in United States.

Audience size
1.4M
in United States
Gender
16.9%♀
83.1% male
Age
29.2
average years
Country rank
#18486
Car Model in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda MX-5 fans

16.9% are female, 83.1% are male, average age 29.2.

Fig. 02

Gender split

16.9%
Female
83.1%
Male
Demographic split for Mazda MX-5 audience in United States
MetricValue
Female16.9%
Male83.1%
Average age29.2
Estimated audience size1,421,937
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Mazda MX-5 audience in United States
Age bracketShare%
16-1950%
20-2921%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Mazda MX-5 audience comes from United States.

Worldwide audience distribution share by country for Mazda MX-5
CountryShare
United States22.7%
Germany8.2%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda MX-5 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazda MX-5 fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.40×
02Texas~200K1.33×
03Washington~40K1.31×
04Florida~100K1.28×
05Hawaii~7K1.22×
06Arizona~30K1.21×
07Utah~10K1.18×
08North Carolina~50K1.17×
09Virginia~40K1.17×
10Georgia~50K1.15×
11Oregon~20K1.14×
12Oklahoma~20K1.13×
13Nevada~20K1.11×
14Idaho~8K1.11×
15New Jersey~40K1.08×
16Tennessee~30K1.07×
17Missouri~20K1.07×
18Indiana~30K1.06×
19Arkansas~10K1.06×
20New Mexico~7K1.06×
21Illinois~50K1.05×
22Connecticut~10K1.04×
23South Carolina~20K1.01×
24Kansas~10K1.01×
25Colorado~20K1.00×
26New Hampshire~6K1.00×
27Ohio~40K0.99×
28Kentucky~20K0.99×
29Maryland~20K0.97×
30Massachusetts~30K0.96×
31Alabama~20K0.94×
32Nebraska~6K0.92×
33Delaware~4K0.92×
34New York~70K0.91×
35Pennsylvania~40K0.91×
36West Virginia~6K0.91×
37Rhode Island~4K0.91×
38Louisiana~20K0.88×
39Wisconsin~20K0.87×
40Maine~4K0.87×
41South Dakota~3K0.87×
42Alaska~3K0.87×
43Vermont~2K0.87×
44Minnesota~20K0.86×
45Michigan~30K0.85×
46Iowa~10K0.85×
47Montana~3K0.85×
48North Dakota~2K0.85×
49Mississippi~10K0.84×
50Washington, District of Columbia~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Mazda MX-5, United States
0.84×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda MX-5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda MX-5 audience
#·InterestCategoryAffinity×
01HRE Performance WheelsCars & Mobility125.00×
02Honda Civic Type RCars & Mobility103.13×
03Nissan 370ZCars & Mobility102.29×
04Chip tuningCars & Mobility87.41×
05Nissan 350ZCars & Mobility86.41×
06Toyota 86Cars & Mobility80.67×
07Forza HorizonGames73.93×
08Mazda RX-7Cars & Mobility67.69×
09Formula DriftSports65.63×
10Nissan SkylineCars & Mobility62.55×
11JDM CarsCars & Mobility55.88×
12Nissan Skyline GT-RCars & Mobility53.57×
13Roadster (automobile)Cars & Mobility48.59×
14Japanese domestic marketPolitics & Society46.00×
15Subaru ImprezaCars & Mobility45.24×
16Nissan GT-RCars & Mobility44.44×
17Max VerstappenSports25.51×
18Freestyle MotocrossSports25.28×
19HarmonicaMusic & Radio21.27×
20Drag racingCars & Mobility16.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda MX-5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda MX-5 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Family OrientationCONSERVATISM1.28×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda MX-5 audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.33×
CreativityOPEN0.41×
IndividualismJOY0.42×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda MX-5 have in United States?

Mazda MX-5 has an estimated audience of 1,421,937 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mazda MX-5 fans?

16.9% of Mazda MX-5 fans are female, 83.1% are male, with an average age of 29.2 years.

03

Which brands do Mazda MX-5 fans like most?

Mazda MX-5 fans show strongest brand affinity for Formula Drift (65.63×), Honda Civic Type R (103.13×), and Nissan 350Z (86.41×) over the country average.

04

Where do Mazda MX-5 fans live in United States?

Mazda MX-5 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda MX-5 fans also like?

Beyond Mazda MX-5 itself, the audience over-indexes on Honda Civic Type R (103.13×), Nissan 350Z (86.41×), Nissan Skyline (62.55×), and HRE Performance Wheels (125×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mazda MX-5 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda MX-5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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