HRE Performance Wheels Audience in United States

HRE Performance Wheels has an estimated audience of 598,677 people in United States. 10.1% are female, 89.9% are male, average age 30.9. Top regions: California, Florida, Texas. Top brand affinities: Mazda MX-5, Toyota Supra, Family car, Subaru Impreza, Carcare.

The average HRE Performance Wheels fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mazda MX-5, Toyota Supra, Family car, with strongest over-indexing on Mazda MX-5 (78.5× the country average). Demographically, the HRE Performance Wheels audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car tuning

Demographics of HRE Performance Wheels fans

Demographic split for HRE Performance Wheels audience in United States
MetricValue
Female10.1%
Male89.9%
Average age30.9
Estimated audience size598,677

Audience persona

The typical HRE Performance Wheels fan in United States is more male, around 30.9 years old, with strong Family Orientation tendencies and a notable affinity for Mazda MX-5.

Top regions in United States

Top regions ranked by reach for HRE Performance Wheels in United States
RegionReachAffinity
California167,1942.54×
Florida65,7531.62×
Texas61,5471.2×
New York34,0381.02×
Georgia22,9961.25×
Illinois22,2131.11×
North Carolina20,1751.12×
Pennsylvania18,7780.93×
Arizona18,5611.52×
Washington18,2481.52×
New Jersey18,1301.19×
Ohio15,2980.83×
Virginia14,5971×
Michigan14,3770.92×
Colorado13,2101.4×
Massachusetts12,6951.08×
Tennessee12,6161.05×
Maryland10,4591.02×
Indiana10,2010.93×
Nevada9,4471.63×
Oregon8,7731.28×
South Carolina8,7620.97×
Connecticut8,1691.36×
Missouri7,7310.8×
Wisconsin7,1780.8×
Alabama6,8220.82×
Minnesota6,5400.76×
Louisiana6,5030.84×
Utah6,3641.19×
Kentucky5,4590.73×
Oklahoma5,3710.81×
Hawaii4,2081.64×
Arkansas3,5180.71×
Kansas3,5120.74×
Iowa3,4520.7×
Idaho3,4501.15×
New Mexico3,1061.03×
New Hampshire2,4741.05×
Mississippi2,4650.5×
Nebraska2,3420.78×
Rhode Island1,9371.02×
West Virginia1,8680.67×
Delaware1,3310.81×
Washington, District of Columbia1,2360.69×
Maine1,1140.52×
Montana1,0160.61×
Wyoming8100.91×
North Dakota7250.59×
South Dakota7160.52×
Alaska6990.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HRE Performance Wheels audience
BrandAffinityCategory
Mazda MX-578.5×Cars & Mobility
Toyota Supra38.83×Cars & Mobility
Family car25×Cars & Mobility
Subaru Impreza38.1×Cars & Mobility
Carcare19.38×Cars & Mobility
Lewis Hamilton20.76×Sports
CarGurus9.43×Cars & Mobility
Hatchback13.3×Cars & Mobility
Audi S559.53×Cars & Mobility
Nissan 370Z51.43×Cars & Mobility
Auto show14.02×Cars & Mobility
BMW M534.51×Cars & Mobility
Google Maps5.22×Internet & Social Media
BMW 3 Series25.96×Cars & Mobility
Enterprise Rent-A-Car7.98×Cars & Mobility
Audi R824.92×Cars & Mobility
City car17.16×Cars & Mobility
Sports sedan35.83×Cars & Mobility
BMW M428×Cars & Mobility
Audi S456.87×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HRE Performance Wheels audience
TraitClusterScore
Family OrientationCONSERVATISM5.45
Luxury OrientationPREMIUM2.36
LGBTQ+ IdentityOPEN2.28
Early Adopter MentalityPOWER2.22
Price SensitivityPREMIUM1.79
Risk AppetiteTHRILL1.69

Worldwide distribution

Worldwide audience distribution share by country for HRE Performance Wheels
CountryShare
United States54.8%
Japan5.1%
Canada4.8%

See HRE Performance Wheels audiences in other countries

More Car tuning audiences in United States

Frequently asked questions

How many fans does HRE Performance Wheels have in United States?

HRE Performance Wheels has an estimated audience of 598,677 people in United States, concentrated in California and Florida.

What is the gender split and age of HRE Performance Wheels fans?

10.1% of HRE Performance Wheels fans are female, 89.9% are male, with an average age of 30.9 years.

Which brands do HRE Performance Wheels fans like most?

HRE Performance Wheels fans show strongest brand affinity for Mazda MX-5 (78.5×), Toyota Supra (38.83×), and Family car (25×) over the country average.

Where do HRE Performance Wheels fans live in United States?

HRE Performance Wheels fans in United States are most concentrated in California (reach 167,194), Florida (reach 65,753), and Texas (reach 61,547). These three regions account for the largest share of the active audience.

What other brands do HRE Performance Wheels fans also like?

Beyond HRE Performance Wheels itself, the audience over-indexes on Toyota Supra (38.83×), Family car (25×), Subaru Impreza (38.1×), and Carcare (19.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HRE Performance Wheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.