UroTuning Audience in United States

UroTuning logo

UroTuning has an estimated audience of 364,740 people in United States. 11.7% are female, 88.3% are male, average age 36.9. Top regions: Florida, California, Pennsylvania. Top brand affinities: Rapid prototyping, Eden Lake, Hipster, Huevos rancheros, N1 road (South Africa).

The average UroTuning fan in United States is 36.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Pennsylvania. Top brand affinities include Rapid prototyping, Eden Lake, Hipster, with strongest over-indexing on Rapid prototyping (104.1× the country average). Demographically, the UroTuning audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Car tuning

Demographics of UroTuning fans

Demographic split for UroTuning audience in United States
MetricValue
Female11.7%
Male88.3%
Average age36.9
Estimated audience size364,740

Audience persona

The typical UroTuning fan in United States is more male, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Rapid prototyping.

Top regions in United States

Top regions ranked by reach for UroTuning in United States
RegionReachAffinity
Florida64,1882.6×
California33,6180.84×
Pennsylvania20,9381.7×
Texas20,0090.64×
New York18,7010.92×
North Carolina11,6451.06×
Georgia11,5501.03×
Illinois11,0050.91×
Washington10,5741.45×
New Jersey10,3451.12×
Virginia9,7871.1×
Ohio8,9100.79×
Massachusetts7,8021.09×
Colorado7,5521.31×
Connecticut6,9461.9×
Maryland6,6681.06×
Tennessee6,4800.89×
Arizona6,2490.84×
Wisconsin6,2251.13×
Michigan6,2080.65×
Indiana5,5430.83×
South Carolina4,9870.91×
Minnesota4,6310.89×
Utah4,5011.38×
Oregon4,3641.04×
Missouri4,1220.7×
New Hampshire3,2222.24×
Nevada3,1760.9×
Kentucky3,1450.69×
Alabama2,6290.52×
Idaho2,3801.3×
Oklahoma2,3230.57×
Maine1,8731.43×
Iowa1,8060.6×
Rhode Island1,7921.54×
Kansas1,7380.6×
West Virginia1,6150.95×
New Mexico1,5220.83×
Louisiana1,4040.3×
Delaware1,3091.3×
Arkansas1,3070.44×
Hawaii1,2680.81×
Vermont1,2291.92×
Nebraska1,0760.59×
Mississippi8430.28×
North Dakota6320.84×
Wyoming6231.15×
Alaska6210.8×
Montana5800.57×
Washington, District of Columbia5560.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UroTuning audience
BrandAffinityCategory
Rapid prototyping104.1×Business & Career
Eden Lake17.56×Movies & TV
Hipster18.65×Politics & Society
Huevos rancheros44.25×Food & Beverages
N1 road (South Africa)6.59×Travel & Leisure
Israel3.15×Travel & Leisure
Notre Dame Fighting Irish football7.23×Sports
edureka50.62×Business & Career
Acoustic music6.31×Music & Radio
Hog Hunting4.48×Sports
Iyanla Vanzant18.03×Business & Career
Wikia4.12×Internet & Social Media
Certified diabetes educator15.76×Business & Career
ENA (Emergency Nurses Association)14.06×Health
Combat sport1.82×Sports
Northrop Grumman7.17×Business & Career
Tipsy Elves11×Shopping
Home construction1.58×Home & Garden
Hammock camping7.7×Travel & Leisure
Naperville, Illinois8.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UroTuning audience
TraitClusterScore
Family OrientationCONSERVATISM3.23
Luxury OrientationPREMIUM1.82
Early Adopter MentalityPOWER1.65
Need for SecurityCONSERVATISM1.59
LGBTQ+ IdentityOPEN1.49
Price SensitivityPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for UroTuning
CountryShare
United States80.5%
Canada7.2%
Brazil2.5%

See UroTuning audiences in other countries

More Car tuning audiences in United States

Frequently asked questions

How many fans does UroTuning have in United States?

UroTuning has an estimated audience of 364,740 people in United States, concentrated in Florida and California.

What is the gender split and age of UroTuning fans?

11.7% of UroTuning fans are female, 88.3% are male, with an average age of 36.9 years.

Which brands do UroTuning fans like most?

UroTuning fans show strongest brand affinity for Rapid prototyping (104.1×), Eden Lake (17.56×), and Hipster (18.65×) over the country average.

Where do UroTuning fans live in United States?

UroTuning fans in United States are most concentrated in Florida (reach 64,188), California (reach 33,618), and Pennsylvania (reach 20,938). These three regions account for the largest share of the active audience.

What other brands do UroTuning fans also like?

Beyond UroTuning itself, the audience over-indexes on Eden Lake (17.56×), Hipster (18.65×), Huevos rancheros (44.25×), and N1 road (South Africa) (6.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UroTuning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.