Rascasse Audience Intelligence

UroTuning Audience in United States

A data profile of the people who buy, follow and care about UroTuning in United States — modelled from more than twelve digital signal sources. UroTuning has an estimated audience of 368,474 people in United States.

#4among Car tuning in United States#1406among Website / Newspaper / Magazine in United States#605in Shopping

The average UroTuning fan in United States is 36.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Pennsylvania.

Top brand affinities include Carcare, Mazda CX-3, Honda Civic, with strongest over-indexing on Carcare (22.19× the country average).

Demographically, the UroTuning audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UroTuning fan in United States is more male, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Car tuning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UroTuning profile in United States.

Audience size
368K
in United States
Gender
11.7%♀
88.3% male
Age
36.9
average years
Country rank
#43416
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of UroTuning

11.7% are female, 88.3% are male, average age 36.9.

Fig. 02

Gender split

11.7%
Female
88.3%
Male
Demographic split for UroTuning audience in United States
MetricValue
Female11.7%
Male88.3%
Average age36.9
Estimated audience size368,474
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the UroTuning audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

80.6%

of the worldwide UroTuning audience comes from United States.

Worldwide audience distribution share by country for UroTuning
CountryShare
United States80.6%
Canada7.1%
Brazil2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UroTuning audience in United States is strongest.

Fig. 05

Top regions by affinity

UroTuning fans by region: top regions in United States
#RegionReachAffinity×
01Florida~60K2.60×
02New Hampshire~3K2.06×
03Connecticut~6K1.76×
04Vermont~1K1.73×
05Pennsylvania~20K1.62×
06Washington~10K1.40×
07Utah~4K1.36×
08Rhode Island~2K1.31×
09Colorado~7K1.30×
10Maine~2K1.28×
11Idaho~2K1.26×
12Delaware~1K1.23×
13New Jersey~10K1.11×
14Wisconsin~6K1.08×
15North Carolina~10K1.07×
16Virginia~10K1.07×
17Massachusetts~8K1.06×
18Maryland~7K1.06×
19Oregon~4K1.04×
20West Virginia~2K1.00×
21Georgia~10K0.95×
22South Carolina~5K0.94×
23North Dakota<1K0.94×
24Alaska<1K0.93×
25Nevada~3K0.91×
26Illinois~10K0.89×
27Tennessee~6K0.88×
28Minnesota~5K0.88×
29New Mexico~2K0.88×
30New York~20K0.86×
31Arizona~6K0.86×
32Indiana~6K0.86×
33Hawaii~1K0.85×
34Montana<1K0.82×
35South Dakota<1K0.82×
36Ohio~9K0.81×
37Kentucky~4K0.80×
38California~30K0.78×
39Nebraska~1K0.77×
40Missouri~4K0.76×
41Iowa~2K0.72×
42Kansas~2K0.72×
43Washington, District of Columbia<1K0.71×
44Michigan~7K0.70×
45Oklahoma~3K0.68×
46Mississippi~2K0.66×
47Alabama~3K0.65×
48Arkansas~2K0.65×
49Texas~20K0.60×
50Louisiana~3K0.55×
Fig. 06

Affinity by region

Affinity by region — UroTuning, United States
0.55×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UroTuning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UroTuning audience
#·InterestCategoryAffinity×
01Volvo V40Cars & Mobility117.50×
02Mazda CX-3Cars & Mobility97.17×
03Audi RS3Cars & Mobility72.12×
04Honda JazzCars & Mobility51.13×
05ECS TuningCars & Mobility48.80×
06Mazda6Cars & Mobility48.34×
07Honda CityCars & Mobility45.34×
08Audi A3Cars & Mobility42.74×
09BMW M4Cars & Mobility31.41×
10Dakar RallySports29.49×
11Mazda3Cars & Mobility26.56×
12CarcareCars & Mobility22.19×
13Honda CivicCars & Mobility21.73×
14RallyingSports17.77×
15Family carCars & Mobility16.30×
16HatchbackCars & Mobility14.68×
17Auto showCars & Mobility14.62×
18Antique carCars & Mobility11.25×
19Advance Auto PartsCars & Mobility7.18×
20AutoZoneCars & Mobility5.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UroTuning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UroTuning audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.72×
Need for SecurityCONSERVATISM2.27×
Price SensitivityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UroTuning audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.59×
CreativityOPEN0.61×
SpiritualityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UroTuning have in United States?

UroTuning has an estimated audience of 368,474 people in United States, concentrated in Florida and California.

02

What is the gender split and age of UroTuning fans?

11.7% of UroTuning fans are female, 88.3% are male, with an average age of 36.9 years.

03

Which brands do UroTuning fans like most?

UroTuning fans show strongest brand affinity for Carcare (22.19×), Mazda CX-3 (97.17×), and Honda Civic (21.73×) over the country average.

04

Where do UroTuning fans live in United States?

UroTuning fans in United States are most concentrated in Florida (reach ~60K), California (reach ~30K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do UroTuning fans also like?

Beyond UroTuning itself, the audience over-indexes on Mazda CX-3 (97.17×), Honda Civic (21.73×), Mazda6 (48.34×), and Hatchback (14.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car tuning audiences in United States

See UroTuning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UroTuning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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