Rascasse Audience Intelligence

DUB (magazine) Audience in United States

A data profile of the people who buy, follow and care about DUB (magazine) in United States — modelled from more than twelve digital signal sources. DUB (magazine) has an estimated audience of 967,559 people in United States.

#1among Car tuning in United States#750among Website / Newspaper / Magazine in United States#743in Cars & Mobility

The average DUB (magazine) fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include ColourPop, Ford Expedition, AutoZone, with strongest over-indexing on ColourPop (77.95× the country average).

Demographically, the DUB (magazine) audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DUB (magazine) fan in United States is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for ColourPop.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Car tuning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DUB (magazine) profile in United States.

Audience size
968K
in United States
Gender
8.8%♀
91.2% male
Age
41.2
average years
Country rank
#24217
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DUB (magazine)

8.8% are female, 91.2% are male, average age 41.2.

Fig. 02

Gender split

8.8%
Female
91.2%
Male
Demographic split for DUB (magazine) audience in United States
MetricValue
Female8.8%
Male91.2%
Average age41.2
Estimated audience size967,559
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the DUB (magazine) audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

45.1%

of the worldwide DUB (magazine) audience comes from United States.

Worldwide audience distribution share by country for DUB (magazine)
CountryShare
United States45.1%
India6.0%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DUB (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

DUB (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.76×
02Connecticut~10K1.50×
03Mississippi~10K1.41×
04Rhode Island~4K1.41×
05New York~80K1.39×
06New Hampshire~5K1.38×
07Idaho~7K1.35×
08New Jersey~30K1.34×
09Vermont~2K1.31×
10Maine~4K1.28×
11Pennsylvania~40K1.20×
12Georgia~40K1.20×
13Illinois~40K1.14×
14Delaware~3K1.12×
15Maryland~20K1.09×
16Washington, District of Columbia~3K1.06×
17Iowa~8K1.04×
18Florida~70K1.02×
19Tennessee~20K1.02×
20Minnesota~10K1.01×
21North Carolina~30K1.00×
22Ohio~30K0.98×
23Washington~20K0.98×
24Oregon~10K0.98×
25Wisconsin~10K0.95×
26Indiana~20K0.94×
27Utah~8K0.93×
28Virginia~20K0.92×
29Michigan~20K0.89×
30Colorado~10K0.89×
31South Carolina~10K0.89×
32Nebraska~4K0.89×
33Alabama~10K0.88×
34California~90K0.87×
35Nevada~8K0.87×
36Kansas~7K0.87×
37Kentucky~10K0.86×
38Missouri~10K0.85×
39Montana~2K0.83×
40Alaska~2K0.82×
41West Virginia~4K0.81×
42Hawaii~3K0.81×
43Arkansas~6K0.80×
44South Dakota~2K0.80×
45North Dakota~2K0.80×
46Arizona~20K0.79×
47Louisiana~10K0.79×
48Oklahoma~9K0.79×
49Texas~60K0.76×
50New Mexico~3K0.70×
Fig. 06

Affinity by region

Affinity by region — DUB (magazine), United States
0.70×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DUB (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DUB (magazine) audience
#·InterestCategoryAffinity×
01ColourPopBeauty & Wellness77.95×
02BFGoodrichCars & Mobility36.22×
03Ford ExpeditionCars & Mobility27.74×
04Barry GibbMusic & Radio20.00×
05CumminsBusiness & Career11.04×
06MichelinCars & Mobility10.43×
07National Auto Sport AssociationSports10.29×
08Rim (wheel)Cars & Mobility9.43×
09Radio-controlled carKids & Family7.05×
10Auto showCars & Mobility6.10×
11O'Reilly Auto PartsCars & Mobility5.67×
12Advance Auto PartsCars & Mobility5.39×
13Discount TireShopping4.48×
14Kyle BuschSports4.03×
15AutoZoneCars & Mobility4.01×
16CarGurusCars & Mobility3.73×
17Dump truckCars & Mobility3.39×
18Internet celebrityInternet & Social Media3.28×
19Chuck NorrisMovies & TV3.07×
20Solar energyHome & Garden2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DUB (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DUB (magazine) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.02×
PatriotismCONSERVATISM1.88×
Urban LifestyleOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DUB (magazine) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
CreativityOPEN0.65×
Healthy LifestyleBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DUB (magazine) have in United States?

DUB (magazine) has an estimated audience of 967,559 people in United States, concentrated in California and New York.

02

What is the gender split and age of DUB (magazine) fans?

8.8% of DUB (magazine) fans are female, 91.2% are male, with an average age of 41.2 years.

03

Which brands do DUB (magazine) fans like most?

DUB (magazine) fans show strongest brand affinity for ColourPop (77.95×), Ford Expedition (27.74×), and AutoZone (4.01×) over the country average.

04

Where do DUB (magazine) fans live in United States?

DUB (magazine) fans in United States are most concentrated in California (reach ~90K), New York (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do DUB (magazine) fans also like?

Beyond DUB (magazine) itself, the audience over-indexes on Ford Expedition (27.74×), AutoZone (4.01×), O'Reilly Auto Parts (5.67×), and BFGoodrich (36.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DUB (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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