DUB (magazine) Audience in United States

DUB (magazine) logo

DUB (magazine) has an estimated audience of 976,189 people in United States. 8.8% are female, 91.2% are male, average age 41.2. Top regions: California, New York, Florida. Top brand affinities: Keith Stanfield, The Devil's Rejects, Home construction, Magazine (band), UK garage.

The average DUB (magazine) fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keith Stanfield, The Devil's Rejects, Home construction, with strongest over-indexing on Keith Stanfield (9.6× the country average). Demographically, the DUB (magazine) audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Car tuning

Demographics of DUB (magazine) fans

Demographic split for DUB (magazine) audience in United States
MetricValue
Female8.8%
Male91.2%
Average age41.2
Estimated audience size976,189

Audience persona

The typical DUB (magazine) fan in United States is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for DUB (magazine) in United States
RegionReachAffinity
California98,7040.92×
New York77,7341.43×
Florida67,5741.02×
Texas65,3380.78×
Pennsylvania40,4671.23×
Illinois38,4961.18×
Georgia35,6811.19×
Massachusetts35,0571.82×
New Jersey33,0161.33×
North Carolina30,3571.03×
Ohio30,1391×
Michigan23,6410.93×
Virginia22,8770.96×
Washington20,0061.02×
Maryland18,5861.11×
Tennessee18,0810.92×
Indiana16,9000.95×
Arizona15,8120.79×
Minnesota14,8931.06×
Connecticut14,8591.52×
Wisconsin14,5150.99×
Colorado14,3570.93×
Missouri13,7680.87×
South Carolina13,0170.89×
Oregon11,3531.01×
Alabama11,0500.81×
Kentucky10,4400.85×
Louisiana9,1170.72×
Mississippi8,6391.07×
Iowa8,5351.06×
Utah8,3170.95×
Oklahoma8,1910.76×
Nevada7,2110.76×
Kansas6,6890.87×
Idaho6,3111.29×
Arkansas6,1590.77×
New Hampshire5,3311.39×
Maine4,5121.29×
Rhode Island4,4341.43×
Nebraska4,2930.88×
West Virginia3,3810.74×
Hawaii3,3080.79×
New Mexico3,1510.64×
Washington, District of Columbia3,1381.07×
Delaware2,9601.1×
Vermont2,2791.33×
Montana2,1610.8×
South Dakota1,6590.74×
Alaska1,5070.72×
North Dakota1,4530.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DUB (magazine) audience
BrandAffinityCategory
Keith Stanfield9.6×Movies & TV
The Devil's Rejects13.17×Movies & TV
Home construction1.7×Home & Garden
Magazine (band)7.22×Music & Radio
UK garage6.04×Music & Radio
N1 road (South Africa)4.17×Travel & Leisure
Combat sport1.53×Sports
MK3.87×Music & Radio
Nationality1.93×Politics & Society
Hog Hunting2.75×Sports
Wikia2.52×Internet & Social Media
Arrietty10.8×Movies & TV
Jesse Plemons2.25×Movies & TV
Acoustic music2.96×Music & Radio
Buying a House4.44×Home & Garden
Bank account1.53×Business & Career
Graham Greene3.71×Literature
Better Off Dead (film)6.67×Movies & TV
Isometric exercise5.3×Sports
Cliff Keen26.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DUB (magazine) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.76
ExtroversionTHRILL1.72
Luxury OrientationPREMIUM1.44
Risk AppetiteTHRILL1.4
Family OrientationCONSERVATISM1.37
Urban LifestyleOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for DUB (magazine)
CountryShare
United States45.8%
India5.7%
Japan5.6%

See DUB (magazine) audiences in other countries

More Car tuning audiences in United States

Frequently asked questions

How many fans does DUB (magazine) have in United States?

DUB (magazine) has an estimated audience of 976,189 people in United States, concentrated in California and New York.

What is the gender split and age of DUB (magazine) fans?

8.8% of DUB (magazine) fans are female, 91.2% are male, with an average age of 41.2 years.

Which brands do DUB (magazine) fans like most?

DUB (magazine) fans show strongest brand affinity for Keith Stanfield (9.6×), The Devil's Rejects (13.17×), and Home construction (1.7×) over the country average.

Where do DUB (magazine) fans live in United States?

DUB (magazine) fans in United States are most concentrated in California (reach 98,704), New York (reach 77,734), and Florida (reach 67,574). These three regions account for the largest share of the active audience.

What other brands do DUB (magazine) fans also like?

Beyond DUB (magazine) itself, the audience over-indexes on The Devil's Rejects (13.17×), Home construction (1.7×), Magazine (band) (7.22×), and UK garage (6.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DUB (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.