Rascasse Audience Intelligence

BFGoodrich Target Market in United States

A data profile of the people who buy, follow and care about BFGoodrich in United States — modelled from more than twelve digital signal sources. BFGoodrich has an estimated audience of 566,464 people in United States.

#10among Tires in United States#3504among Brand in United States#981in Cars & Mobility

The average BFGoodrich fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zebra, Ford Expedition, triumph, with strongest over-indexing on Zebra (25.86× the country average).

Demographically, the BFGoodrich audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BFGoodrich fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Zebra.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BFGoodrich profile in United States.

Audience size
566K
in United States
Gender
28.0%♀
72.0% male
Age
42.0
average years
Country rank
#34034
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BFGoodrich

28.0% are female, 72.0% are male, average age 42.0.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for BFGoodrich audience in United States
MetricValue
Female28.0%
Male72.0%
Average age42.0
Estimated audience size566,464
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the BFGoodrich audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4925%
50+24%
Fig. 04

Worldwide distribution

29.1%

of the worldwide BFGoodrich audience comes from United States.

Worldwide audience distribution share by country for BFGoodrich
CountryShare
United States29.1%
Italy11.2%
Mexico5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BFGoodrich audience in United States is strongest.

Fig. 05

Top regions by affinity

BFGoodrich customers by region in United States
#RegionReachAffinity×
01Alabama~20K2.47×
02Indiana~20K1.65×
03Alaska~2K1.34×
04Montana~2K1.33×
05Utah~7K1.32×
06Idaho~4K1.31×
07Wyoming~1K1.29×
08Colorado~10K1.16×
09South Carolina~10K1.14×
10West Virginia~3K1.14×
11Hawaii~3K1.13×
12North Dakota~1K1.13×
13Arkansas~5K1.08×
14New Mexico~3K1.07×
15Nebraska~3K1.06×
16South Dakota~1K1.06×
17Mississippi~5K1.04×
18Arizona~10K1.01×
19Oregon~6K1.01×
20Oklahoma~6K1.01×
21Kansas~4K1.01×
22Washington~10K1.00×
23Iowa~5K1.00×
24Wisconsin~8K0.98×
25Tennessee~10K0.97×
26Nevada~5K0.97×
27Louisiana~7K0.96×
28Ohio~20K0.95×
29Maine~2K0.95×
30California~60K0.92×
31Kentucky~6K0.91×
32New Hampshire~2K0.91×
33Michigan~10K0.90×
34Texas~40K0.88×
35Georgia~20K0.87×
36North Carolina~10K0.87×
37Minnesota~7K0.86×
38Delaware~1K0.85×
39Missouri~8K0.84×
40Rhode Island~1K0.81×
41Pennsylvania~10K0.76×
42Virginia~10K0.76×
43Washington, District of Columbia~1K0.75×
44Connecticut~4K0.72×
45Illinois~10K0.71×
46Florida~30K0.67×
47Maryland~6K0.65×
48New Jersey~9K0.61×
49Massachusetts~7K0.60×
50New York~20K0.52×
Fig. 06

Affinity by region

Affinity by region — BFGoodrich, United States
0.52×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BFGoodrich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BFGoodrich audience
#·InterestCategoryAffinity×
01Mint 400Sports54.56×
02Dirty Jobs with Mike RoweMovie / TV Show / Series54.26×
03General TireCars & Mobility54.12×
04triumphFashion & Accessoires47.91×
05Trophy TruckCars & Mobility46.42×
06Baja 1000Sports37.53×
07Toyota FJ CruiserCars & Mobility37.49×
08DUB (magazine)Cars & Mobility36.22×
09HelixMusic & Radio28.13×
10Ford ExpeditionCars & Mobility27.80×
11King of the HammersSports26.34×
12ZebraMusic & Radio25.86×
13JalopnikCars & Mobility19.61×
14Toyota Land CruiserCars & Mobility14.88×
15Toyota 4RunnerCars & Mobility14.52×
16Jeep WranglerCars & Mobility10.16×
17Discount TireShopping6.69×
18Advance Auto PartsCars & Mobility5.36×
19TireCars & Mobility4.99×
20AutoZoneCars & Mobility4.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BFGoodrich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BFGoodrich audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
Price SensitivityPREMIUM1.80×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BFGoodrich audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
SpiritualityBALANCE0.93×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BFGoodrich's target market in United States?

BFGoodrich's target market in United States covers an estimated 566,464 people, concentrated in California and Texas.

02

What is the gender split and age of BFGoodrich customers?

28.0% of the BFGoodrich audience are female, 72.0% are male, with an average age of 42.0 years.

03

Which brands do BFGoodrich fans like most?

BFGoodrich fans show strongest brand affinity for Zebra (25.86×), Ford Expedition (27.8×), and triumph (47.91×) over the country average.

04

Where do BFGoodrich fans live in United States?

BFGoodrich fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BFGoodrich fans also like?

Beyond BFGoodrich itself, the audience over-indexes on Ford Expedition (27.8×), triumph (47.91×), Helix (28.13×), and Baja 1000 (37.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for BFGoodrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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