BFGoodrich Audience in United States

BFGoodrich logo

BFGoodrich has an estimated audience of 562,058 people in United States. 28.0% are female, 72.0% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Zebra, Ford Expedition, triumph, Helix, DUB (magazine).

The average BFGoodrich fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zebra, Ford Expedition, triumph, with strongest over-indexing on Zebra (25.86× the country average). Demographically, the BFGoodrich audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

Demographics of BFGoodrich fans

Demographic split for BFGoodrich audience in United States
MetricValue
Female28.0%
Male72.0%
Average age42.0
Estimated audience size562,058

Audience persona

The typical BFGoodrich fan in United States is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Zebra.

Top regions in United States

Top regions ranked by reach for BFGoodrich in United States
RegionReachAffinity
California60,4140.98×
Texas44,2340.92×
Florida26,4110.69×
Alabama17,5372.23×
Ohio16,7240.97×
Indiana16,6201.62×
New York15,4860.49×
North Carolina14,8450.88×
Georgia14,2420.82×
Pennsylvania13,8070.73×
Michigan13,5570.92×
Illinois13,3820.71×
Arizona12,5241.09×
Washington11,6021.03×
Tennessee11,2281×
Colorado11,1951.26×
Virginia10,6760.78×
South Carolina10,0731.19×
Wisconsin8,2200.97×
Utah7,6871.53×
New Jersey7,6490.54×
Missouri7,4460.82×
Louisiana7,1130.98×
Oregon7,0481.09×
Minnesota6,8350.85×
Kentucky6,1610.87×
Massachusetts6,0220.54×
Oklahoma5,9810.96×
Nevada5,4531×
Maryland5,3730.56×
Arkansas5,2781.14×
Mississippi4,6541.01×
Iowa4,4710.97×
Kansas4,4481×
Idaho4,2351.5×
Connecticut3,3090.59×
Hawaii3,0301.25×
Nebraska2,9571.05×
New Mexico2,9421.04×
West Virginia2,9211.12×
Montana2,5261.62×
Alaska1,9261.6×
Maine1,9010.94×
New Hampshire1,8960.86×
North Dakota1,4801.28×
South Dakota1,3681.05×
Wyoming1,2891.55×
Delaware9840.63×
Vermont8870.9×
Rhode Island8030.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BFGoodrich audience
BrandAffinityCategory
Zebra25.86×Music & Radio
Ford Expedition27.8×Cars & Mobility
triumph47.91×Fashion & Accessoires
Helix28.13×Music & Radio
DUB (magazine)36.22×Cars & Mobility
Baja 100037.53×Sports
Mint 40054.56×Sports
Toyota Land Cruiser14.88×Cars & Mobility
Jalopnik19.61×Cars & Mobility
Discount Tire6.69×Shopping
Toyota FJ Cruiser37.49×Cars & Mobility
AutoZone4.25×Cars & Mobility
Toyota 4Runner14.52×Cars & Mobility
Jeep Wrangler10.16×Cars & Mobility
Trophy Truck46.42×Cars & Mobility
General Tire54.12×Cars & Mobility
Tire4.99×Cars & Mobility
Dirty Jobs with Mike Rowe54.26×
King of the Hammers26.34×Sports
Advance Auto Parts5.36×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BFGoodrich audience
TraitClusterScore
Need for SecurityCONSERVATISM1.71
PatriotismCONSERVATISM1.51
Risk AppetiteTHRILL1.38
Quality AwarenessPREMIUM1.38
DIY MentalityTHRILL1.33
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for BFGoodrich
CountryShare
United States29.2%
Italy11.3%
Mexico5.0%

See BFGoodrich audiences in other countries

More Tires audiences in United States

Frequently asked questions

How many fans does BFGoodrich have in United States?

BFGoodrich has an estimated audience of 562,058 people in United States, concentrated in California and Texas.

What is the gender split and age of BFGoodrich fans?

28.0% of BFGoodrich fans are female, 72.0% are male, with an average age of 42.0 years.

Which brands do BFGoodrich fans like most?

BFGoodrich fans show strongest brand affinity for Zebra (25.86×), Ford Expedition (27.8×), and triumph (47.91×) over the country average.

Where do BFGoodrich fans live in United States?

BFGoodrich fans in United States are most concentrated in California (reach 60,414), Texas (reach 44,234), and Florida (reach 26,411). These three regions account for the largest share of the active audience.

What other brands do BFGoodrich fans also like?

Beyond BFGoodrich itself, the audience over-indexes on Ford Expedition (27.8×), triumph (47.91×), Helix (28.13×), and DUB (magazine) (36.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BFGoodrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.