Helix Audience in United States
Helix has an estimated audience of 1,801,038 people in United States. 44.9% are female, 55.1% are male, average age 40.0. Top brand affinities: Kodansha, Israel, Urban Outfitters, Monmouth County, New Jersey, Urban horticulture.
Top brand affinities include Kodansha, Israel, Urban Outfitters, with strongest over-indexing on Kodansha (105.56× the country average). Demographically, the Helix audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Helix fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 40.0 |
| Estimated audience size | 1,801,038 |
Audience persona
The typical Helix fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Kodansha.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodansha | 105.56× | Literature |
| Israel | 3.6× | Travel & Leisure |
| Urban Outfitters | 2.62× | Shopping |
| Monmouth County, New Jersey | 10.92× | Travel & Leisure |
| Urban horticulture | 3.81× | Home & Garden |
| Minnesota | 1.77× | Travel & Leisure |
| Electrolyte | 4.75× | Health |
| Alaska | 1.58× | Travel & Leisure |
| Winemaking | 4.05× | Food & Beverages |
| Vocal harmony | 3.88× | Music & Radio |
| Home equity | 1.59× | Home & Garden |
| Captain America (1990 film) | 3.41× | Movies & TV |
| Home Delivery | 2.31× | Food & Beverages |
| Home staging | 3.66× | Home & Garden |
| Nebraska | 1.88× | Travel & Leisure |
| Voter registration | 3.3× | Politics & Society |
| JibJab | 3.89× | Internet & Social Media |
| JDSU | 1.98× | Business & Career |
| Salman Khan | 5.07× | Movies & TV |
| The Halal Guys | 4.09× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.03 |
| Risk Appetite | THRILL | 1.66 |
| Tradition | CONSERVATISM | 1.54 |
| Luxury Orientation | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Extroversion | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Germany | 11.4% |
| Canada | 7.8% |
See Helix audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Helix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.