Rascasse Audience Intelligence

Helix Audience in United States

A data profile of the people who buy, follow and care about Helix in United States — modelled from more than twelve digital signal sources. Helix has an estimated audience of 1,698,641 people in United States.

#97among Rock in United States#3120among Person in United States#1889in Music & Radio

The average Helix fan in United States is 43.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bell & Ross, Dominic West, Christian Slater, with strongest over-indexing on Bell & Ross (129.99× the country average).

Demographically, the Helix audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Helix fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Bell & Ross.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helix profile in United States.

Audience size
1.7M
in United States
Gender
37.8%♀
62.2% male
Age
43.6
average years
Country rank
#16166
Person in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Helix fans

37.8% are female, 62.2% are male, average age 43.6.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Helix audience in United States
MetricValue
Female37.8%
Male62.2%
Average age43.6
Estimated audience size1,698,641
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Helix audience in United States
Age bracketShare%
16-1915%
20-2911%
30-3912%
40-4935%
50+26%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Helix audience comes from United States.

Worldwide audience distribution share by country for Helix
CountryShare
United States21.5%
Germany13.2%
Canada7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helix audience in United States is strongest.

Fig. 05

Top regions by affinity

Helix fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K4.69×
02Louisiana~30K1.19×
03California~300K1.15×
04Oregon~30K1.14×
05Minnesota~30K1.07×
06Nevada~20K1.06×
07Wisconsin~30K1.04×
08South Dakota~5K1.04×
09Kansas~20K1.03×
10Washington~40K1.02×
11Texas~200K1.01×
12Virginia~50K1.01×
13Mississippi~20K1.01×
14Nebraska~10K1.00×
15Idaho~10K0.99×
16North Carolina~60K0.97×
17Missouri~30K0.97×
18Indiana~40K0.96×
19Arizona~40K0.95×
20Utah~20K0.94×
21South Carolina~30K0.93×
22Oklahoma~20K0.93×
23Arkansas~20K0.93×
24Iowa~20K0.93×
25Georgia~60K0.92×
26New York~100K0.91×
27Ohio~60K0.91×
28New Jersey~50K0.91×
29Massachusetts~40K0.91×
30Colorado~30K0.90×
31Maine~7K0.89×
32Montana~5K0.89×
33Alaska~4K0.89×
34Tennessee~40K0.88×
35West Virginia~8K0.88×
36New Hampshire~7K0.88×
37Pennsylvania~60K0.87×
38Vermont~3K0.87×
39Florida~100K0.86×
40Hawaii~8K0.86×
41Illinois~60K0.85×
42Maryland~30K0.85×
43Rhode Island~6K0.85×
44Kentucky~20K0.84×
45Michigan~40K0.83×
46New Mexico~9K0.83×
47Alabama~20K0.82×
48Delaware~5K0.82×
49Connecticut~20K0.81×
50Washington, District of Columbia~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Helix, United States
0.78×1.00×4.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helix audience
#·InterestCategoryAffinity×
01Bell & RossFashion & Accessoires129.99×
02Brigitte (magazine)Fashion & Accessoires129.07×
03Dominic WestMovies & TV50.45×
04QueensrÿcheMusic & Radio37.49×
05Christian SlaterMovies & TV29.02×
06WhitesnakeMusic & Radio27.32×
07BucketheadMusic & Radio24.35×
08Iron MaidenMusic & Radio21.22×
09Axl RoseMusic & Radio20.55×
10Military pressSports20.09×
11Revenge (TV series)Movies & TV17.14×
12Alice Cooper (band)Music & Radio16.33×
13Scorpions (band)Music & Radio16.03×
14AC/DCMusic & Radio14.96×
15Phil CollinsMusic & Radio13.33×
16Creed (band)Music & Radio12.16×
17Cruiser (motorcycle)Cars & Mobility9.70×
18Kay JewelersFashion & Accessoires8.49×
19Ozzy OsbourneMusic & Radio7.83×
20WhataburgerFood & Beverages4.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helix audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
TraditionCONSERVATISM2.00×
Risk AppetiteTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helix audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Helix have in United States?

Helix has an estimated audience of 1,698,641 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Helix fans?

37.8% of Helix fans are female, 62.2% are male, with an average age of 43.6 years.

03

Which brands do Helix fans like most?

Helix fans show strongest brand affinity for Bell & Ross (129.99×), Dominic West (50.45×), and Christian Slater (29.02×) over the country average.

04

Where do Helix fans live in United States?

Helix fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Helix fans also like?

Beyond Helix itself, the audience over-indexes on Dominic West (50.45×), Christian Slater (29.02×), Phil Collins (13.33×), and Revenge (TV series) (17.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Helix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Helix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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