Helix Audience in United States
Helix has an estimated audience of 1,801,038 people in United States. 44.9% are female, 55.1% are male, average age 40.0. Top brand affinities: Dominic West, Bell & Ross, Christian Slater, Axl Rose, Alice Cooper (band).
Top brand affinities include Dominic West, Bell & Ross, Christian Slater, with strongest over-indexing on Dominic West (52.14× the country average). Demographically, the Helix audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Helix fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 40.0 |
| Estimated audience size | 1,801,038 |
Audience persona
The typical Helix fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Dominic West.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dominic West | 52.14× | Movies & TV |
| Bell & Ross | 61.01× | Fashion & Accessoires |
| Christian Slater | 27.93× | Movies & TV |
| Axl Rose | 18.81× | Music & Radio |
| Alice Cooper (band) | 16.47× | Music & Radio |
| Whitesnake | 25.08× | Music & Radio |
| Brigitte (magazine) | 105.56× | Fashion & Accessoires |
| Scorpions (band) | 12.47× | Music & Radio |
| Ozzy Osbourne | 6.98× | Music & Radio |
| Iron Maiden | 15.32× | Music & Radio |
| Military press | 15.43× | Sports |
| Van Halen | 15.89× | Music & Radio |
| Eurythmics | 36.77× | Music & Radio |
| Queensrÿche | 28.21× | Music & Radio |
| Livemusic | 3.36× | Music & Radio |
| Manowar | 23.52× | Music & Radio |
| Joan Baez | 12.41× | Music & Radio |
| Whataburger | 3.8× | Food & Beverages |
| Antique car | 5.82× | Cars & Mobility |
| Creed (band) | 9.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.03 |
| Risk Appetite | THRILL | 1.66 |
| Tradition | CONSERVATISM | 1.54 |
| Luxury Orientation | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Extroversion | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Germany | 11.4% |
| Canada | 7.8% |
See Helix audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Helix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.