Rascasse Audience Intelligence

Helix Audience in Germany

A data profile of the people who buy, follow and care about Helix in Germany — modelled from more than twelve digital signal sources. Helix has an estimated audience of 1,039,970 people in Germany.

#27among Rock in Germany#869among Person in Germany#617in Music & Radio

The average Helix fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jethro Tull (band), Beck, Max Verstappen, with strongest over-indexing on Jethro Tull (band) (33.02× the country average).

Demographically, the Helix audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Helix fan in Germany is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Jethro Tull (band).

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helix profile in Germany.

Audience size
1M
in Germany
Gender
58.5%♀
41.5% male
Age
41.2
average years
Country rank
#6296
Person in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Helix fans

58.5% are female, 41.5% are male, average age 41.2.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Helix audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age41.2
Estimated audience size1,039,970
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Helix audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3927%
40-4926%
50+19%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Helix audience comes from Germany.

Worldwide audience distribution share by country for Helix
CountryShare
United States21.5%
Germany13.2%
Canada7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helix audience in Germany is strongest.

Fig. 05

Top regions by affinity

Helix fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.15×
02Bayern~200K1.11×
03Nordrhein-Westfalen~300K1.10×
04Baden-Württemberg~200K1.05×
05Niedersachsen~100K1.05×
06Sachsen~60K1.05×
07Thüringen~30K1.05×
08Rheinland-Pfalz~60K1.03×
09Hessen~80K1.02×
10Sachsen-Anhalt~30K0.98×
11Hamburg~20K0.96×
12Brandenburg~30K0.94×
13Mecklenburg-Vorpommern~20K0.94×
14Schleswig-Holstein~40K0.90×
15Bremen~8K0.88×
16Berlin~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Helix, Germany
0.82×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helix audience
#·InterestCategoryAffinity×
01Jeff BeckMusic & Radio33.67×
02Jethro Tull (band)Music & Radio33.02×
03Beth HartMusic & Radio30.91×
04BeckMusic & Radio20.00×
05KettcarMusic & Radio20.00×
06Annie LennoxMusic & Radio19.65×
07Axl RoseMusic & Radio19.46×
08Air IndiaTravel & Leisure18.69×
09MobyMusic & Radio17.47×
10Mark KnopflerMusic & Radio16.97×
11James HetfieldMusic & Radio15.55×
12Kurt CobainMusic & Radio14.43×
13Chester BenningtonMusic & Radio14.39×
14Jon Bon JoviMusic & Radio13.81×
15WE FashionFashion & Accessoires13.76×
16Suzi QuatroMusic & Radio13.54×
17Dire StraitsMusic & Radio13.29×
18HeavysaurusMusic & Radio13.16×
19Max VerstappenSports12.49×
20Jack WhiteMovies & TV8.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helix audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
Quality AwarenessPREMIUM1.57×
CreativityOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helix audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Pet OwnershipJOY0.87×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Helix have in Germany?

Helix has an estimated audience of 1,039,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Helix fans?

58.5% of Helix fans are female, 41.5% are male, with an average age of 41.2 years.

03

Which brands do Helix fans like most?

Helix fans show strongest brand affinity for Jethro Tull (band) (33.02×), Beck (20×), and Max Verstappen (12.49×) over the country average.

04

Where do Helix fans live in Germany?

Helix fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Helix fans also like?

Beyond Helix itself, the audience over-indexes on Beck (20×), Max Verstappen (12.49×), Air India (18.69×), and Axl Rose (19.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Helix audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Helix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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