Helix Audience in Germany
Helix has an estimated audience of 750,197 people in Germany. 87.3% are female, 12.7% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jethro Tull (band), VfL Wolfsburg (women), Mark Knopfler, Suzi Quatro, Air India.
The average Helix fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jethro Tull (band), VfL Wolfsburg (women), Mark Knopfler, with strongest over-indexing on Jethro Tull (band) (92.74× the country average). Demographically, the Helix audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Helix fans
| Metric | Value |
|---|---|
| Female | 87.3% |
| Male | 12.7% |
| Average age | 39.0 |
| Estimated audience size | 750,197 |
Audience persona
The typical Helix fan in Germany is more female, around 39.0 years old, with strong Creativity tendencies and a notable affinity for Jethro Tull (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,408 | 1.12× |
| Bayern | 135,490 | 1.13× |
| Baden-Württemberg | 109,098 | 1.08× |
| Niedersachsen | 78,558 | 1.09× |
| Hessen | 57,885 | 1.02× |
| Rheinland-Pfalz | 39,055 | 1.05× |
| Sachsen | 38,251 | 1.05× |
| Berlin | 29,288 | 0.88× |
| Schleswig-Holstein | 23,803 | 0.89× |
| Brandenburg | 21,223 | 0.92× |
| Thüringen | 18,768 | 0.99× |
| Sachsen-Anhalt | 17,924 | 0.93× |
| Hamburg | 16,585 | 0.99× |
| Mecklenburg-Vorpommern | 12,725 | 0.9× |
| Saarland | 10,325 | 1.13× |
| Bremen | 5,246 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jethro Tull (band) | 92.74× | Music & Radio |
| VfL Wolfsburg (women) | 23.4× | Sports |
| Mark Knopfler | 33.78× | Music & Radio |
| Suzi Quatro | 20× | Music & Radio |
| Air India | 20× | Travel & Leisure |
| WE Fashion | 18.11× | Fashion & Accessoires |
| Max Verstappen | 12.64× | Sports |
| Beck | 18.07× | Music & Radio |
| Annie Lennox | 19.67× | Music & Radio |
| Frenchie | 36.09× | Pets & Animals |
| Chester Bennington | 15.77× | Music & Radio |
| Jack White | 9.28× | Movies & TV |
| London Grammar | 46.58× | Music & Radio |
| Axl Rose | 14.21× | Music & Radio |
| Heavysaurus | 15.57× | Music & Radio |
| Porcupine Tree | 62.24× | Music & Radio |
| Creedence Clearwater Revival | 18.59× | Music & Radio |
| Spartan race | 15.94× | Sports |
| Falling in Reverse | 20× | Music & Radio |
| Josh Turner | 39.83× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.51 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Mindfulness | BALANCE | 1.28 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.27 |
| Design Affinity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Germany | 11.4% |
| Canada | 7.8% |
See Helix audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Herbert Grönemeyer (2,681,986)
- Tom Kaulitz (2,246,941)
Frequently asked questions
How many fans does Helix have in Germany?
Helix has an estimated audience of 750,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Helix fans?
87.3% of Helix fans are female, 12.7% are male, with an average age of 39.0 years.
Which brands do Helix fans like most?
Helix fans show strongest brand affinity for Jethro Tull (band) (92.74×), VfL Wolfsburg (women) (23.4×), and Mark Knopfler (33.78×) over the country average.
Where do Helix fans live in Germany?
Helix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,408), Bayern (reach 135,490), and Baden-Württemberg (reach 109,098). These three regions account for the largest share of the active audience.
What other brands do Helix fans also like?
Beyond Helix itself, the audience over-indexes on VfL Wolfsburg (women) (23.4×), Mark Knopfler (33.78×), Suzi Quatro (20×), and Air India (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Helix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.