Dire Straits Audience in Germany
Dire Straits has an estimated audience of 603,718 people in Germany. 35.0% are female, 65.0% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kid Rock, Beck, Billy Idol, Rehab, Jack White.
The average Dire Straits fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kid Rock, Beck, Billy Idol, with strongest over-indexing on Kid Rock (58.75× the country average). Demographically, the Dire Straits audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Dire Straits fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 46.1 |
| Estimated audience size | 603,718 |
Audience persona
The typical Dire Straits fan in Germany is more male, around 46.1 years old, with strong Tradition tendencies and a notable affinity for Kid Rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,074 | 1.22× |
| Bayern | 93,237 | 0.96× |
| Baden-Württemberg | 78,299 | 0.95× |
| Niedersachsen | 74,730 | 1.27× |
| Hessen | 46,736 | 1.02× |
| Rheinland-Pfalz | 32,956 | 1.09× |
| Berlin | 27,188 | 1.01× |
| Schleswig-Holstein | 22,397 | 1.03× |
| Sachsen | 18,629 | 0.63× |
| Brandenburg | 17,815 | 0.95× |
| Thüringen | 15,814 | 1.03× |
| Hamburg | 14,336 | 1.05× |
| Sachsen-Anhalt | 13,320 | 0.85× |
| Mecklenburg-Vorpommern | 11,317 | 0.98× |
| Saarland | 7,069 | 0.95× |
| Bremen | 5,177 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kid Rock | 58.75× | Music & Radio |
| Beck | 27.88× | Music & Radio |
| Billy Idol | 29.86× | Music & Radio |
| Rehab | 49.15× | Music & Radio |
| Jack White | 17.11× | Movies & TV |
| Scorpions (band) | 16.01× | Music & Radio |
| Death in Paradise (TV series) | 20× | Movies & TV |
| Madness (band) | 45.07× | Music & Radio |
| Lizzy Borden | 23.02× | Music & Radio |
| King King | 16.03× | Music & Radio |
| KISS | 15.02× | Music & Radio |
| Eddie Van Halen | 40.73× | Music & Radio |
| Nile Rodgers | 83.92× | Music & Radio |
| Supertramp | 39.23× | Music & Radio |
| Suzi Quatro | 15.52× | Music & Radio |
| Visual kei | 9.62× | Music & Radio |
| David Gilmour | 18.17× | Music & Radio |
| Brian May | 20.29× | Music & Radio |
| IHF World Men's Handball Championship | 6.23× | Sports |
| Zebra | 14.1× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.51 |
| Patriotism | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.36 |
| Need for Security | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1 |
| Travelling | THRILL | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| Brazil | 11.9% |
| United Kingdom | 10.5% |
See Dire Straits audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Dire Straits have in Germany?
Dire Straits has an estimated audience of 603,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dire Straits fans?
35.0% of Dire Straits fans are female, 65.0% are male, with an average age of 46.1 years.
Which brands do Dire Straits fans like most?
Dire Straits fans show strongest brand affinity for Kid Rock (58.75×), Beck (27.88×), and Billy Idol (29.86×) over the country average.
Where do Dire Straits fans live in Germany?
Dire Straits fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,074), Bayern (reach 93,237), and Baden-Württemberg (reach 78,299). These three regions account for the largest share of the active audience.
What other brands do Dire Straits fans also like?
Beyond Dire Straits itself, the audience over-indexes on Beck (27.88×), Billy Idol (29.86×), Rehab (49.15×), and Jack White (17.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dire Straits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.