Rascasse Audience Intelligence

Dire Straits Audience in Germany

A data profile of the people who buy, follow and care about Dire Straits in Germany — modelled from more than twelve digital signal sources. Dire Straits has an estimated audience of 642,153 people in Germany.

#89among Band in Germany#1654among Person in Germany#1052in Music & Radio

The average Dire Straits fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kid Rock, Beck, Rehab, with strongest over-indexing on Kid Rock (58.75× the country average).

Demographically, the Dire Straits audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dire Straits fan in Germany is more male, around 46.1 years old, with strong Tradition tendencies and a notable affinity for Kid Rock.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dire Straits profile in Germany.

Audience size
642K
in Germany
Gender
35.0%♀
65.0% male
Age
46.1
average years
Country rank
#9537
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dire Straits fans

35.0% are female, 65.0% are male, average age 46.1.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Dire Straits audience in Germany
MetricValue
Female35.0%
Male65.0%
Average age46.1
Estimated audience size642,153
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Dire Straits audience in Germany
Age bracketShare%
16-1914%
20-297%
30-3912%
40-4930%
50+38%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Dire Straits audience comes from Germany.

Worldwide audience distribution share by country for Dire Straits
CountryShare
United States12.9%
Brazil11.9%
United Kingdom10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dire Straits audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dire Straits fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.23×
02Nordrhein-Westfalen~200K1.17×
03Rheinland-Pfalz~30K1.07×
04Thüringen~20K1.07×
05Bremen~5K1.06×
06Schleswig-Holstein~20K1.04×
07Saarland~8K1.02×
08Mecklenburg-Vorpommern~10K1.01×
09Hamburg~10K1.00×
10Hessen~50K0.98×
11Bayern~90K0.92×
12Brandenburg~20K0.92×
13Sachsen-Anhalt~10K0.92×
14Berlin~20K0.91×
15Baden-Württemberg~70K0.90×
16Sachsen~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Dire Straits, Germany
0.87×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dire Straits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dire Straits audience
#·InterestCategoryAffinity×
01Nile RodgersMusic & Radio83.92×
02Kid RockMusic & Radio58.75×
03RehabMusic & Radio49.15×
04Madness (band)Music & Radio45.07×
05Eddie Van HalenMusic & Radio40.73×
06SupertrampMusic & Radio39.23×
07Billy IdolMusic & Radio29.86×
08BeckMusic & Radio27.88×
09Lizzy BordenMusic & Radio23.02×
10Brian MayMusic & Radio20.29×
11Death in Paradise (TV series)Movies & TV20.00×
12David GilmourMusic & Radio18.17×
13Jack WhiteMovies & TV17.11×
14Scorpions (band)Music & Radio16.01×
15Suzi QuatroMusic & Radio15.52×
16KISSMusic & Radio15.02×
17CaravanMusic & Radio14.78×
18ZebraMusic & Radio14.10×
19Bonnie TylerMusic & Radio10.66×
20Visual keiMusic & Radio9.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dire Straits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dire Straits audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.24×
SpiritualityBALANCE1.18×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dire Straits audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Quality AwarenessPREMIUM0.85×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dire Straits have in Germany?

Dire Straits has an estimated audience of 642,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dire Straits fans?

35.0% of Dire Straits fans are female, 65.0% are male, with an average age of 46.1 years.

03

Which brands do Dire Straits fans like most?

Dire Straits fans show strongest brand affinity for Kid Rock (58.75×), Beck (27.88×), and Rehab (49.15×) over the country average.

04

Where do Dire Straits fans live in Germany?

Dire Straits fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Dire Straits fans also like?

Beyond Dire Straits itself, the audience over-indexes on Beck (27.88×), Rehab (49.15×), Scorpions (band) (16.01×), and Billy Idol (29.86×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Dire Straits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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