Rascasse Audience Intelligence

Dire Straits Audience in United States

A data profile of the people who buy, follow and care about Dire Straits in United States — modelled from more than twelve digital signal sources. Dire Straits has an estimated audience of 1,059,569 people in United States.

#294among Band in United States#5028among Person in United States#2926in Music & Radio

The average Dire Straits fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Editors (band), Hayley Williams, Metric (band), with strongest over-indexing on Editors (band) (81.18× the country average).

Demographically, the Dire Straits audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dire Straits fan in United States is more male, around 46.2 years old, with strong Spirituality tendencies and a notable affinity for Editors (band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dire Straits profile in United States.

Audience size
1.1M
in United States
Gender
31.6%♀
68.4% male
Age
46.2
average years
Country rank
#22795
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dire Straits fans

31.6% are female, 68.4% are male, average age 46.2.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Dire Straits audience in United States
MetricValue
Female31.6%
Male68.4%
Average age46.2
Estimated audience size1,059,569
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Dire Straits audience in United States
Age bracketShare%
16-1914%
20-299%
30-3911%
40-4922%
50+44%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Dire Straits audience comes from United States.

Worldwide audience distribution share by country for Dire Straits
CountryShare
United States12.9%
Brazil11.9%
United Kingdom10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dire Straits audience in United States is strongest.

Fig. 05

Top regions by affinity

Dire Straits fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.64×
02Maine~5K1.40×
03Montana~4K1.36×
04New Hampshire~5K1.31×
05Oregon~10K1.24×
06Massachusetts~20K1.17×
07Washington~20K1.12×
08Alaska~2K1.12×
09Colorado~20K1.11×
10Minnesota~20K1.08×
11Rhode Island~4K1.08×
12Wisconsin~20K1.07×
13Idaho~6K1.07×
14Connecticut~10K1.06×
15West Virginia~5K1.05×
16Pennsylvania~40K1.04×
17Iowa~9K1.03×
18Missouri~20K1.02×
19North Dakota~2K1.01×
20Washington, District of Columbia~3K1.00×
21Ohio~30K0.99×
22Kentucky~10K0.99×
23Hawaii~4K0.99×
24South Dakota~2K0.98×
25Tennessee~20K0.97×
26Oklahoma~10K0.97×
27New Mexico~5K0.97×
28Michigan~30K0.95×
29Kansas~8K0.95×
30Nebraska~5K0.95×
31Utah~9K0.94×
32Arkansas~8K0.94×
33New York~50K0.93×
34Delaware~3K0.93×
35North Carolina~30K0.92×
36Indiana~20K0.91×
37Illinois~30K0.90×
38Virginia~20K0.90×
39Arizona~20K0.88×
40Alabama~10K0.88×
41New Jersey~20K0.85×
42South Carolina~10K0.85×
43Florida~60K0.84×
44California~90K0.80×
45Louisiana~10K0.79×
46Mississippi~7K0.79×
47Maryland~10K0.78×
48Nevada~8K0.77×
49Georgia~20K0.74×
50Texas~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Dire Straits, United States
0.72×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dire Straits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dire Straits audience
#·InterestCategoryAffinity×
01Glen HansardMusic & Radio123.24×
02Cultural Care Au PairPolitics & Society113.41×
03KT TunstallMusic & Radio84.62×
04Editors (band)Music & Radio81.18×
05Metric (band)Music & Radio70.71×
06PJ HarveyMusic & Radio64.06×
07John DeaconMusic & Radio53.34×
08Chuck BerryMusic & Radio47.33×
09Sugar RayMusic & Radio42.56×
10Santana (band)Music & Radio41.11×
11Hayley WilliamsMusic & Radio40.49×
12Mark KnopflerMusic & Radio39.74×
13Brian MayMusic & Radio37.36×
14Pet Shop BoysMusic & Radio25.66×
15Slash (musician)Music & Radio22.96×
16311Music & Radio21.82×
17Lenny KravitzMusic & Radio18.02×
18Genesis (band)Music & Radio17.54×
19Kid RockMusic & Radio15.50×
20GreyhoundsMusic & Radio11.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dire Straits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dire Straits audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.20×
MindfulnessBALANCE1.11×
ExtroversionTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dire Straits audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Price SensitivityPREMIUM0.78×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dire Straits have in United States?

Dire Straits has an estimated audience of 1,059,569 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dire Straits fans?

31.6% of Dire Straits fans are female, 68.4% are male, with an average age of 46.2 years.

03

Which brands do Dire Straits fans like most?

Dire Straits fans show strongest brand affinity for Editors (band) (81.18×), Hayley Williams (40.49×), and Metric (band) (70.71×) over the country average.

04

Where do Dire Straits fans live in United States?

Dire Straits fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dire Straits fans also like?

Beyond Dire Straits itself, the audience over-indexes on Hayley Williams (40.49×), Metric (band) (70.71×), Pet Shop Boys (25.66×), and Chuck Berry (47.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dire Straits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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