Dire Straits Audience in United States

Dire Straits logo

Dire Straits has an estimated audience of 1,034,418 people in United States. 31.6% are female, 68.4% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Hayley Williams, Editors (band), Metric (band), Pet Shop Boys, Chuck Berry.

The average Dire Straits fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hayley Williams, Editors (band), Metric (band), with strongest over-indexing on Hayley Williams (40.49× the country average). Demographically, the Dire Straits audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Dire Straits fans

Demographic split for Dire Straits audience in United States
MetricValue
Female31.6%
Male68.4%
Average age46.2
Estimated audience size1,034,418

Audience persona

The typical Dire Straits fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Hayley Williams.

Top regions in United States

Top regions ranked by reach for Dire Straits in United States
RegionReachAffinity
California95,8800.84×
Texas69,1260.78×
Florida59,9780.86×
New York56,7660.98×
Pennsylvania36,1701.04×
Illinois33,4000.97×
Ohio31,6110.99×
North Carolina29,9630.96×
Michigan25,3630.94×
Washington24,4991.18×
Georgia24,3170.76×
Massachusetts23,7541.17×
Virginia22,9040.91×
New Jersey22,4140.85×
Tennessee20,5400.99×
Arizona19,2330.91×
Colorado18,7001.15×
Missouri17,3921.04×
Indiana17,1950.91×
Wisconsin16,4681.06×
Minnesota16,2791.1×
Oregon15,0261.27×
Maryland13,8020.78×
South Carolina13,4910.87×
Alabama13,2680.92×
Kentucky13,1071.01×
Oklahoma11,7801.03×
Connecticut10,6621.03×
Louisiana10,3490.78×
Iowa8,5831.01×
Utah8,3880.91×
Arkansas8,1740.96×
Kansas7,9200.97×
Nevada7,5880.76×
Mississippi6,4620.76×
Idaho5,5121.06×
New Hampshire5,2821.3×
Maine5,2731.42×
West Virginia5,2251.08×
New Mexico4,8680.94×
Nebraska4,8610.94×
Montana3,8381.34×
Hawaii3,5020.79×
Rhode Island3,4221.04×
Vermont3,3121.82×
Washington, District of Columbia3,1701.02×
Delaware2,4160.85×
Alaska2,3111.04×
South Dakota2,1660.91×
North Dakota2,0630.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dire Straits audience
BrandAffinityCategory
Hayley Williams40.49×Music & Radio
Editors (band)81.18×Music & Radio
Metric (band)70.71×Music & Radio
Pet Shop Boys25.66×Music & Radio
Chuck Berry47.33×Music & Radio
Genesis (band)17.54×Music & Radio
Greyhounds11.62×Music & Radio
Brian May37.36×Music & Radio
Santana (band)41.11×Music & Radio
Glen Hansard123.24×Music & Radio
KT Tunstall84.62×Music & Radio
Kid Rock15.5×Music & Radio
PJ Harvey64.06×Music & Radio
Cultural Care Au Pair113.41×Politics & Society
Mark Knopfler39.74×Music & Radio
Lenny Kravitz18.02×Music & Radio
John Deacon53.34×Music & Radio
Slash (musician)22.96×Music & Radio
Sugar Ray42.56×Music & Radio
Alice Cooper (band)19.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dire Straits audience
TraitClusterScore
PatriotismCONSERVATISM1.4
TraditionCONSERVATISM1.36
SustainabilityBALANCE1.26
IndividualismJOY1.24
Quality AwarenessPREMIUM1.17
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Dire Straits
CountryShare
United States13.2%
Brazil11.9%
United Kingdom10.5%

See Dire Straits audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Dire Straits have in United States?

Dire Straits has an estimated audience of 1,034,418 people in United States, concentrated in California and Texas.

What is the gender split and age of Dire Straits fans?

31.6% of Dire Straits fans are female, 68.4% are male, with an average age of 46.2 years.

Which brands do Dire Straits fans like most?

Dire Straits fans show strongest brand affinity for Hayley Williams (40.49×), Editors (band) (81.18×), and Metric (band) (70.71×) over the country average.

Where do Dire Straits fans live in United States?

Dire Straits fans in United States are most concentrated in California (reach 95,880), Texas (reach 69,126), and Florida (reach 59,978). These three regions account for the largest share of the active audience.

What other brands do Dire Straits fans also like?

Beyond Dire Straits itself, the audience over-indexes on Editors (band) (81.18×), Metric (band) (70.71×), Pet Shop Boys (25.66×), and Chuck Berry (47.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dire Straits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.