Sugar Ray Audience in United States

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Sugar Ray has an estimated audience of 597,407 people in United States. 49.5% are female, 50.5% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, JibJab, Celtic mythology, REC TEC Grills, Elsword.

The average Sugar Ray fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, JibJab, Celtic mythology, with strongest over-indexing on Dog breed (3.63× the country average). Demographically, the Sugar Ray audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Sugar Ray fans

Demographic split for Sugar Ray audience in United States
MetricValue
Female49.5%
Male50.5%
Average age40.2
Estimated audience size597,407

Audience persona

The typical Sugar Ray fan in United States is balanced, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Sugar Ray in United States
RegionReachAffinity
California74,3781.13×
Texas46,4540.9×
Florida40,2030.99×
New York27,9200.84×
Pennsylvania23,5861.17×
Illinois22,0381.11×
Ohio21,0361.14×
North Carolina19,5741.09×
Washington16,5001.38×
Georgia15,4330.84×
Michigan13,8160.88×
Indiana13,1261.2×
Arizona13,0711.07×
Maryland12,0881.18×
Virginia11,6110.8×
Tennessee11,1030.93×
Massachusetts10,9180.93×
New Jersey10,7150.71×
Colorado9,7361.03×
Missouri9,4270.98×
South Carolina8,2710.92×
Wisconsin7,7290.86×
Oregon7,6711.12×
Kentucky7,5241×
Minnesota7,2170.84×
Oklahoma6,6851.01×
Alabama6,3910.77×
Louisiana6,3260.82×
Nevada5,9011.02×
Connecticut5,5570.93×
Utah5,2580.98×
Idaho5,1061.7×
Iowa4,4190.9×
Kansas4,2540.9×
Arkansas3,8910.79×
Nebraska3,7161.24×
Mississippi3,1130.63×
New Mexico2,7140.91×
New Hampshire2,3561×
Maine2,3181.08×
West Virginia2,3140.83×
South Dakota2,3021.67×
Hawaii2,2470.88×
Montana1,6741.01×
Wyoming1,6291.84×
Rhode Island1,5220.8×
Washington, District of Columbia1,5050.84×
Delaware1,3320.81×
Alaska1,0880.85×
North Dakota1,0420.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sugar Ray audience
BrandAffinityCategory
Dog breed3.63×Pets & Animals
JibJab17.05×Internet & Social Media
Celtic mythology20.42×Arts & Culture
REC TEC Grills39.06×Sports
Elsword25.71×Games
Home construction2.18×Home & Garden
Heavy metal bass30.49×Music & Radio
Winemaking5.22×Food & Beverages
Israel2.25×Travel & Leisure
Alaska1.76×Travel & Leisure
Minnesota1.5×Travel & Leisure
Jasmine Star31.46×Business & Career
Guy Fieri3.02×Movies & TV
Orange Goblin41.32×Music & Radio
Guayabera22.32×Fashion & Accessoires
Home Delivery2.33×Food & Beverages
Home staging3.84×Home & Garden
JDSU2.05×Business & Career
Yahoo Sports Fantasy4.73×
Nebraska1.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sugar Ray audience
TraitClusterScore
ExtroversionTHRILL1.63
TravellingTHRILL1.29
Community OrientationOPEN1.28
Urban LifestyleOPEN1.21
Sports ActivityPOWER1.21
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Sugar Ray
CountryShare
United States62.2%
United Kingdom9.3%
Canada4.7%

See Sugar Ray audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Sugar Ray have in United States?

Sugar Ray has an estimated audience of 597,407 people in United States, concentrated in California and Texas.

What is the gender split and age of Sugar Ray fans?

49.5% of Sugar Ray fans are female, 50.5% are male, with an average age of 40.2 years.

Which brands do Sugar Ray fans like most?

Sugar Ray fans show strongest brand affinity for Dog breed (3.63×), JibJab (17.05×), and Celtic mythology (20.42×) over the country average.

Where do Sugar Ray fans live in United States?

Sugar Ray fans in United States are most concentrated in California (reach 74,378), Texas (reach 46,454), and Florida (reach 40,203). These three regions account for the largest share of the active audience.

What other brands do Sugar Ray fans also like?

Beyond Sugar Ray itself, the audience over-indexes on JibJab (17.05×), Celtic mythology (20.42×), REC TEC Grills (39.06×), and Elsword (25.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sugar Ray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.