Jay Leno Audience in United States

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Jay Leno has an estimated audience of 2,103,448 people in United States. 34.3% are female, 65.7% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Peter Thiel, Josh Duhamel, Pete Carroll, Now You See Me (film), Jay Leno's Garage.

The average Jay Leno fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peter Thiel, Josh Duhamel, Pete Carroll, with strongest over-indexing on Peter Thiel (40.46× the country average). Demographically, the Jay Leno audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Jay Leno fans

Demographic split for Jay Leno audience in United States
MetricValue
Female34.3%
Male65.7%
Average age43.4
Estimated audience size2,103,448

Audience persona

The typical Jay Leno fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Peter Thiel.

Top regions in United States

Top regions ranked by reach for Jay Leno in United States
RegionReachAffinity
California251,7071.09×
Texas156,9730.87×
Florida131,6960.92×
New York106,7550.91×
Pennsylvania91,9741.3×
Illinois78,4521.12×
Ohio75,1431.16×
Michigan67,1601.22×
Georgia63,7070.98×
North Carolina60,5790.96×
New Jersey50,6870.95×
Massachusetts48,2071.16×
Arizona46,9421.09×
Tennessee45,2301.07×
Indiana43,9761.14×
Virginia43,8150.86×
Missouri40,2231.19×
Washington39,8500.94×
Wisconsin33,6731.06×
Minnesota32,2081.07×
Colorado32,0250.97×
Maryland31,9660.88×
South Carolina30,1660.95×
Alabama30,0451.02×
Kentucky27,6371.05×
Oklahoma25,9731.11×
Oregon24,2401.01×
Louisiana24,1650.89×
Connecticut21,6261.03×
Nevada20,4501.01×
Iowa18,9571.09×
Arkansas18,4711.07×
Kansas16,8601.02×
Utah16,0420.85×
Mississippi14,3460.83×
Idaho11,1661.06×
Rhode Island10,7811.61×
West Virginia10,0161.02×
Nebraska9,9440.94×
New Mexico9,6920.92×
New Hampshire9,3161.12×
Maine7,5951.01×
Hawaii5,4780.61×
Montana5,3610.92×
Washington, District of Columbia4,9350.78×
Delaware4,4590.77×
North Dakota4,4551.03×
South Dakota4,2450.87×
Alaska3,8620.86×
Vermont2,8780.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jay Leno audience
BrandAffinityCategory
Peter Thiel40.46×Business & Career
Josh Duhamel18.21×Fashion & Accessoires
Pete Carroll23.31×Sports
Now You See Me (film)15.81×Movies & TV
Jay Leno's Garage67.93×Movies & TV
Everclear (band)25.44×Music & Radio
Billy Crystal23.35×Movies & TV
Lauren Graham20.18×Movies & TV
James Murray54.27×Literature
Anne Burrell8.74×Food & Beverages
Eric André34.82×Movies & TV
Peter Schiff37.37×Movies & TV
Jillian Bell42.08×Movies & TV
Norm Macdonald20.21×Movies & TV
Maria Bamford41.91×Movies & TV
Friends3.1×Movies & TV
Jenna Marbles30×Beauty & Wellness
Sophia Bush16.75×Movies & TV
Tom Hanks10.36×Movies & TV
Rosie O'Donnell14.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jay Leno audience
TraitClusterScore
PatriotismCONSERVATISM2.24
Need for SecurityCONSERVATISM1.62
Risk AppetiteTHRILL1.3
Early Adopter MentalityPOWER1.24
Quality AwarenessPREMIUM1.23
Convenience OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Jay Leno
CountryShare
United States56.7%
United Kingdom5.5%
Canada5.2%

See Jay Leno audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Jay Leno have in United States?

Jay Leno has an estimated audience of 2,103,448 people in United States, concentrated in California and Texas.

What is the gender split and age of Jay Leno fans?

34.3% of Jay Leno fans are female, 65.7% are male, with an average age of 43.4 years.

Which brands do Jay Leno fans like most?

Jay Leno fans show strongest brand affinity for Peter Thiel (40.46×), Josh Duhamel (18.21×), and Pete Carroll (23.31×) over the country average.

Where do Jay Leno fans live in United States?

Jay Leno fans in United States are most concentrated in California (reach 251,707), Texas (reach 156,973), and Florida (reach 131,696). These three regions account for the largest share of the active audience.

What other brands do Jay Leno fans also like?

Beyond Jay Leno itself, the audience over-indexes on Josh Duhamel (18.21×), Pete Carroll (23.31×), Now You See Me (film) (15.81×), and Jay Leno's Garage (67.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jay Leno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.