Rascasse Audience Intelligence

Jay Leno Audience in United States

A data profile of the people who buy, follow and care about Jay Leno in United States — modelled from more than twelve digital signal sources. Jay Leno has an estimated audience of 1,975,736 people in United States.

#50among TV personality in United States#2634among Person in United States#2249in Movies & TV

The average Jay Leno fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peter Thiel, Pete Carroll, Jay Leno's Garage, with strongest over-indexing on Peter Thiel (40.46× the country average).

Demographically, the Jay Leno audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jay Leno fan in United States is more male, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Peter Thiel.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jay Leno profile in United States.

Audience size
2M
in United States
Gender
34.3%♀
65.7% male
Age
43.4
average years
Country rank
#14384
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jay Leno fans

34.3% are female, 65.7% are male, average age 43.4.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Jay Leno audience in United States
MetricValue
Female34.3%
Male65.7%
Average age43.4
Estimated audience size1,975,736
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Jay Leno audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Jay Leno audience comes from United States.

Worldwide audience distribution share by country for Jay Leno
CountryShare
United States55.4%
United Kingdom5.3%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jay Leno audience in United States is strongest.

Fig. 05

Top regions by affinity

Jay Leno fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~10K1.71×
02Pennsylvania~80K1.18×
03Michigan~60K1.16×
04Missouri~40K1.15×
05Massachusetts~50K1.14×
06New Hampshire~9K1.14×
07Idaho~10K1.13×
08Ohio~70K1.12×
09Oklahoma~30K1.10×
10Indiana~40K1.09×
11West Virginia~10K1.09×
12California~200K1.07×
13Arizona~50K1.07×
14Wisconsin~30K1.07×
15Iowa~20K1.07×
16North Dakota~5K1.07×
17Tennessee~40K1.06×
18Minnesota~30K1.05×
19Kentucky~30K1.05×
20Connecticut~20K1.05×
21Maine~8K1.05×
22Illinois~70K1.04×
23Arkansas~20K1.04×
24Kansas~20K1.03×
25Alabama~30K1.00×
26Oregon~20K1.00×
27Nevada~20K1.00×
28Montana~6K0.99×
29Nebraska~10K0.97×
30New Mexico~10K0.96×
31Washington~40K0.95×
32South Dakota~5K0.95×
33Alaska~4K0.95×
34Colorado~30K0.93×
35South Carolina~30K0.93×
36Florida~100K0.91×
37Georgia~60K0.91×
38New Jersey~50K0.91×
39North Carolina~60K0.90×
40Utah~20K0.90×
41Louisiana~20K0.89×
42Mississippi~20K0.89×
43New York~100K0.86×
44Virginia~40K0.85×
45Maryland~30K0.85×
46Vermont~3K0.85×
47Delaware~5K0.84×
48Texas~200K0.83×
49Washington, District of Columbia~5K0.77×
50Hawaii~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Jay Leno, United States
0.67×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jay Leno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jay Leno audience
#·InterestCategoryAffinity×
01Jay Leno's GarageMovies & TV67.93×
02James MurrayLiterature54.27×
03Thomas MiddleditchMovies & TV42.74×
04Jillian BellMovies & TV42.08×
05Maria BamfordMovies & TV41.91×
06Peter ThielBusiness & Career40.46×
07Peter SchiffMovies & TV37.37×
08Eric AndréMovies & TV34.82×
09Jenna MarblesBeauty & Wellness30.00×
10Everclear (band)Music & Radio25.44×
11Billy CrystalMovies & TV23.35×
12Pete CarrollSports23.31×
13Norm MacdonaldMovies & TV20.21×
14Lauren GrahamMovies & TV20.18×
15Josh DuhamelFashion & Accessoires18.21×
16Aaron PaulMovies & TV17.06×
17Sophia BushMovies & TV16.75×
18Now You See Me (film)Movies & TV15.81×
19Ben StillerMovies & TV12.18×
20Tom HanksMovies & TV10.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jay Leno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jay Leno audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.45×
Career OrientationPOWER1.44×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jay Leno audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
CreativityOPEN0.98×
Convenience OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jay Leno have in United States?

Jay Leno has an estimated audience of 1,975,736 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jay Leno fans?

34.3% of Jay Leno fans are female, 65.7% are male, with an average age of 43.4 years.

03

Which brands do Jay Leno fans like most?

Jay Leno fans show strongest brand affinity for Peter Thiel (40.46×), Pete Carroll (23.31×), and Jay Leno's Garage (67.93×) over the country average.

04

Where do Jay Leno fans live in United States?

Jay Leno fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jay Leno fans also like?

Beyond Jay Leno itself, the audience over-indexes on Pete Carroll (23.31×), Jay Leno's Garage (67.93×), Everclear (band) (25.44×), and Billy Crystal (23.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jay Leno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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