Rascasse Audience Intelligence

Aaron Paul Audience in United States

A data profile of the people who buy, follow and care about Aaron Paul in United States — modelled from more than twelve digital signal sources. Aaron Paul has an estimated audience of 2,627,210 people in United States.

#670among Actor Actress or TV Star in United States#1883among Person in United States#1631in Movies & TV

The average Aaron Paul fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Biscuit (bread), SuperValu (United States), Zoom Bait, with strongest over-indexing on Biscuit (bread) (216× the country average).

Demographically, the Aaron Paul audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aaron Paul fan in United States is more female, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for Biscuit (bread).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aaron Paul profile in United States.

Audience size
2.6M
in United States
Gender
58.8%♀
41.2% male
Age
34.8
average years
Country rank
#11474
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aaron Paul fans

58.8% are female, 41.2% are male, average age 34.8.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Aaron Paul audience in United States
MetricValue
Female58.8%
Male41.2%
Average age34.8
Estimated audience size2,627,210
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Aaron Paul audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Aaron Paul audience comes from United States.

Worldwide audience distribution share by country for Aaron Paul
CountryShare
United States31.9%
Brazil6.1%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aaron Paul audience in United States is strongest.

Fig. 05

Top regions by affinity

Aaron Paul fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K2.59×
02New Mexico~20K1.36×
03Utah~30K1.35×
04Washington~60K1.14×
05Oregon~30K1.14×
06California~300K1.11×
07Arizona~60K1.11×
08Colorado~40K1.10×
09Montana~8K1.07×
10Oklahoma~30K1.05×
11Nevada~30K1.04×
12Indiana~50K1.03×
13Texas~200K1.01×
14New Hampshire~10K1.01×
15Michigan~70K1.00×
16Minnesota~40K1.00×
17Alaska~5K1.00×
18North Dakota~5K1.00×
19Kentucky~30K0.99×
20West Virginia~10K0.99×
21Ohio~80K0.98×
22Tennessee~50K0.98×
23Pennsylvania~80K0.97×
24Illinois~80K0.97×
25Kansas~20K0.97×
26Massachusetts~50K0.96×
27Wisconsin~40K0.96×
28Connecticut~20K0.96×
29Missouri~40K0.95×
30Arkansas~20K0.95×
31Maine~9K0.94×
32Rhode Island~8K0.94×
33South Dakota~6K0.94×
34New Jersey~60K0.93×
35Iowa~20K0.93×
36Nebraska~10K0.92×
37Florida~200K0.91×
38New York~100K0.91×
39North Carolina~70K0.91×
40Virginia~60K0.91×
41Vermont~4K0.91×
42Georgia~70K0.87×
43Maryland~40K0.87×
44South Carolina~30K0.87×
45Delaware~6K0.84×
46Louisiana~30K0.83×
47Alabama~30K0.80×
48Mississippi~20K0.77×
49Hawaii~8K0.76×
50Washington, District of Columbia~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Aaron Paul, United States
0.69×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aaron Paul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aaron Paul audience
#·InterestCategoryAffinity×
01Biscuit (bread)Food & Beverages216.00×
02Zoom BaitShopping204.44×
03SuperValu (United States)Shopping169.53×
04Pete CarrollSports36.76×
05Lauren GrahamMovies & TV31.81×
06Ashley BensonMovies & TV29.16×
07Josh DuhamelFashion & Accessoires26.57×
08Sophia BushMovies & TV26.43×
09Seth GreenMovies & TV21.83×
10Joseph Gordon-LevittMovies & TV18.02×
11Nathan FillionMovies & TV17.60×
12Kate UptonFashion & Accessoires17.23×
13Sharon OsbourneMovies & TV15.53×
14Lamar OdomSports13.79×
15Jon HammMovies & TV13.49×
16Christina ApplegateMovies & TV12.23×
17Happy GilmoreMovies & TV11.20×
18Bill MurrayMovies & TV10.48×
19Millie Bobby BrownMovies & TV9.37×
20Bank of AmericaBusiness & Career4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aaron Paul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aaron Paul audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER0.73×
Risk AppetiteTHRILL0.50×
Early Adopter MentalityPOWER0.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aaron Paul audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.26×
SustainabilityBALANCE0.28×
Pet OwnershipJOY0.30×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aaron Paul have in United States?

Aaron Paul has an estimated audience of 2,627,210 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aaron Paul fans?

58.8% of Aaron Paul fans are female, 41.2% are male, with an average age of 34.8 years.

03

Which brands do Aaron Paul fans like most?

Aaron Paul fans show strongest brand affinity for Biscuit (bread) (216×), SuperValu (United States) (169.53×), and Zoom Bait (204.44×) over the country average.

04

Where do Aaron Paul fans live in United States?

Aaron Paul fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aaron Paul fans also like?

Beyond Aaron Paul itself, the audience over-indexes on SuperValu (United States) (169.53×), Zoom Bait (204.44×), Pete Carroll (36.76×), and Lauren Graham (31.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Aaron Paul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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