Aaron Paul Audience in United States

Aaron Paul logo

Aaron Paul has an estimated audience of 2,543,204 people in United States. 58.8% are female, 41.2% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Biscuit (bread), SuperValu (United States), Zoom Bait, Pete Carroll, Josh Duhamel.

The average Aaron Paul fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Biscuit (bread), SuperValu (United States), Zoom Bait, with strongest over-indexing on Biscuit (bread) (216× the country average). Demographically, the Aaron Paul audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Aaron Paul fans

Demographic split for Aaron Paul audience in United States
MetricValue
Female58.8%
Male41.2%
Average age34.8
Estimated audience size2,543,204

Audience persona

The typical Aaron Paul fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Biscuit (bread).

Top regions in United States

Top regions ranked by reach for Aaron Paul in United States
RegionReachAffinity
California319,0811.14×
Texas230,4671.05×
Florida157,6600.92×
New York134,3160.95×
Pennsylvania85,4811×
Illinois85,3341.01×
Ohio78,0461×
North Carolina70,5070.92×
Michigan66,8701.01×
Georgia64,7740.83×
New Jersey61,5190.95×
Washington60,1951.18×
Arizona56,9801.1×
Virginia56,4210.91×
Massachusetts49,4740.99×
Indiana48,9421.05×
Tennessee48,7780.96×
Colorado44,3491.11×
Minnesota39,0191.07×
Idaho37,6202.95×
Missouri37,1960.91×
Maryland36,7800.84×
Wisconsin36,6280.96×
Oregon33,4891.15×
South Carolina33,2250.87×
Utah31,8911.4×
Kentucky31,6150.99×
Oklahoma28,4991.01×
Louisiana26,6070.81×
Alabama26,0770.73×
Nevada25,8461.05×
Connecticut24,7820.97×
Kansas19,6370.98×
Iowa19,2670.92×
Arkansas19,0180.91×
New Mexico17,3501.36×
Mississippi15,0490.72×
Nebraska11,8060.93×
West Virginia11,0340.93×
New Hampshire10,0801.01×
Maine8,4810.93×
Hawaii7,7530.71×
Rhode Island7,5030.93×
Montana7,4291.05×
Delaware5,4500.78×
South Dakota5,2110.89×
Washington, District of Columbia5,1510.67×
North Dakota4,7460.91×
Alaska4,5750.84×
Vermont3,8480.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aaron Paul audience
BrandAffinityCategory
Biscuit (bread)216×Food & Beverages
SuperValu (United States)169.53×Shopping
Zoom Bait204.44×Shopping
Pete Carroll36.76×Sports
Josh Duhamel26.57×Fashion & Accessoires
Lauren Graham31.81×Movies & TV
Anne Burrell12.77×Food & Beverages
Sophia Bush26.43×Movies & TV
Millie Bobby Brown9.37×Movies & TV
Sharon Osbourne15.53×Movies & TV
Nathan Fillion17.6×Movies & TV
Jon Hamm13.49×Movies & TV
Joseph Gordon-Levitt18.02×Movies & TV
Seth Green21.83×Movies & TV
Bank of America4.04×Business & Career
Happy Gilmore11.2×Movies & TV
Ashley Benson29.16×Movies & TV
Christina Applegate12.23×Movies & TV
Kate Upton17.23×Fashion & Accessoires
Erin Andrews21.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aaron Paul audience
TraitClusterScore
ExtroversionTHRILL1.76
IndulgenceJOY1.41
SpiritualityBALANCE1.38
TraditionCONSERVATISM1.27
Urban LifestyleOPEN1.25
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Aaron Paul
CountryShare
United States31.7%
Brazil6.3%
United Kingdom4.8%

See Aaron Paul audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Aaron Paul have in United States?

Aaron Paul has an estimated audience of 2,543,204 people in United States, concentrated in California and Texas.

What is the gender split and age of Aaron Paul fans?

58.8% of Aaron Paul fans are female, 41.2% are male, with an average age of 34.8 years.

Which brands do Aaron Paul fans like most?

Aaron Paul fans show strongest brand affinity for Biscuit (bread) (216×), SuperValu (United States) (169.53×), and Zoom Bait (204.44×) over the country average.

Where do Aaron Paul fans live in United States?

Aaron Paul fans in United States are most concentrated in California (reach 319,081), Texas (reach 230,467), and Florida (reach 157,660). These three regions account for the largest share of the active audience.

What other brands do Aaron Paul fans also like?

Beyond Aaron Paul itself, the audience over-indexes on SuperValu (United States) (169.53×), Zoom Bait (204.44×), Pete Carroll (36.76×), and Josh Duhamel (26.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.