Lamar Odom Audience in United States

Lamar Odom has an estimated audience of 2,429,375 people in United States. 77.3% are female, 22.7% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Leighton Meester, Erin Andrews, Josh Duhamel, Aaron Paul, Sharon Osbourne.

The average Lamar Odom fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Leighton Meester, Erin Andrews, Josh Duhamel, with strongest over-indexing on Leighton Meester (117.08× the country average). Demographically, the Lamar Odom audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Lamar Odom fans

Demographic split for Lamar Odom audience in United States
MetricValue
Female77.3%
Male22.7%
Average age35.2
Estimated audience size2,429,375

Audience persona

The typical Lamar Odom fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Leighton Meester.

Top regions in United States

Top regions ranked by reach for Lamar Odom in United States
RegionReachAffinity
California390,8741.46×
Texas229,2421.1×
New York179,0211.32×
Florida173,1121.05×
Illinois92,2951.14×
Georgia84,9671.14×
Ohio83,8621.12×
Pennsylvania82,2031×
North Carolina79,6471.09×
New Jersey72,1081.17×
Michigan69,7501.1×
Virginia62,5531.06×
Massachusetts57,5371.2×
Tennessee50,8581.04×
Maryland46,9261.12×
Washington45,6150.94×
Indiana44,2981×
Arizona43,4460.88×
South Carolina37,7401.03×
Missouri37,5100.96×
Colorado34,9670.91×
Louisiana34,2731.09×
Kentucky33,3991.1×
Wisconsin33,3590.91×
Minnesota32,8890.94×
Connecticut30,0121.23×
Alabama29,6910.87×
Nevada29,6001.26×
Oregon26,6090.96×
Oklahoma25,5190.95×
Mississippi20,0961×
Arkansas18,4920.92×
Utah17,5390.81×
Kansas17,4600.91×
Iowa17,0780.85×
Rhode Island12,1701.57×
New Mexico10,8130.89×
Hawaii10,6861.02×
Nebraska10,5780.87×
Idaho10,3050.85×
West Virginia10,1830.9×
New Hampshire9,3000.97×
Washington, District of Columbia8,1311.11×
Maine7,7260.89×
Delaware6,2880.94×
Montana5,2230.77×
South Dakota4,3720.78×
North Dakota4,3100.86×
Vermont3,2370.76×
Alaska2,9640.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lamar Odom audience
BrandAffinityCategory
Leighton Meester117.08×Movies & TV
Erin Andrews147×Sports
Josh Duhamel82.07×Fashion & Accessoires
Aaron Paul103.12×Movies & TV
Sharon Osbourne46.79×Movies & TV
Sophia Bush64.63×Movies & TV
Bill Russell82.61×Sports
Tim Duncan75.4×Sports
Seth Green47.91×Movies & TV
Rose McGowan52.73×Movies & TV
Apple cider vinegar23.42×Food & Beverages
Mariska Hargitay26.42×Movies & TV
Alyssa Milano33.86×Movies & TV
Ben Stiller26.42×Movies & TV
Elizabeth Banks23.75×Movies & TV
Christina Applegate20.32×Movies & TV
Aubrey Plaza18.02×Movies & TV
Dax Shepard25.93×Movies & TV
Zooey Deschanel19.94×Movies & TV
Horoscope13.08×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lamar Odom audience
TraitClusterScore
Luxury OrientationPREMIUM2.62
Risk AppetiteTHRILL1.33
ExtroversionTHRILL1.21
Family OrientationCONSERVATISM1.14
Quality AwarenessPREMIUM1.1
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Lamar Odom
CountryShare
United States62.9%
United Kingdom8.1%
Canada5.4%

See Lamar Odom audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Lamar Odom have in United States?

Lamar Odom has an estimated audience of 2,429,375 people in United States, concentrated in California and Texas.

What is the gender split and age of Lamar Odom fans?

77.3% of Lamar Odom fans are female, 22.7% are male, with an average age of 35.2 years.

Which brands do Lamar Odom fans like most?

Lamar Odom fans show strongest brand affinity for Leighton Meester (117.08×), Erin Andrews (147×), and Josh Duhamel (82.07×) over the country average.

Where do Lamar Odom fans live in United States?

Lamar Odom fans in United States are most concentrated in California (reach 390,874), Texas (reach 229,242), and New York (reach 179,021). These three regions account for the largest share of the active audience.

What other brands do Lamar Odom fans also like?

Beyond Lamar Odom itself, the audience over-indexes on Erin Andrews (147×), Josh Duhamel (82.07×), Aaron Paul (103.12×), and Sharon Osbourne (46.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamar Odom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.