Rascasse Audience Intelligence

Lamar Odom Audience in United States

A data profile of the people who buy, follow and care about Lamar Odom in United States — modelled from more than twelve digital signal sources. Lamar Odom has an estimated audience of 5,001,236 people in United States.

#74among Basketball in United States#722among Person in United States#572in Sports

The average Lamar Odom fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Erin Andrews, Leighton Meester, Josh Duhamel, with strongest over-indexing on Erin Andrews (303.62× the country average).

Demographically, the Lamar Odom audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lamar Odom fan in United States is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Erin Andrews.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lamar Odom profile in United States.

Audience size
5M
in United States
Gender
77.3%♀
22.7% male
Age
35.2
average years
Country rank
#6707
Person in United States
Fig. 01

Search interest · 12-month trend

+729%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lamar Odom fans

77.3% are female, 22.7% are male, average age 35.2.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Lamar Odom audience in United States
MetricValue
Female77.3%
Male22.7%
Average age35.2
Estimated audience size5,001,236
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Lamar Odom audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3921%
40-4917%
50+11%
Fig. 04

Worldwide distribution

66.5%

of the worldwide Lamar Odom audience comes from United States.

Worldwide audience distribution share by country for Lamar Odom
CountryShare
United States66.5%
United Kingdom9.0%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lamar Odom audience in United States is strongest.

Fig. 05

Top regions by affinity

Lamar Odom fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~10K1.33×
02Nevada~30K1.28×
03California~300K1.22×
04Texas~300K1.21×
05Louisiana~40K1.17×
06Maryland~50K1.16×
07Connecticut~30K1.15×
08Georgia~80K1.13×
09Florida~200K1.08×
10Arizona~50K1.08×
11Massachusetts~50K1.08×
12North Carolina~80K1.07×
13South Carolina~40K1.07×
14Ohio~80K1.06×
15Tennessee~50K1.06×
16Alabama~40K1.06×
17Mississippi~20K1.06×
18New Jersey~70K1.05×
19Hawaii~10K1.05×
20Illinois~80K1.04×
21Michigan~70K1.04×
22Indiana~50K1.04×
23New York~100K1.03×
24Pennsylvania~80K1.00×
25Virginia~60K1.00×
26Kentucky~30K1.00×
27Arkansas~20K1.00×
28Delaware~7K1.00×
29Washington, District of Columbia~7K0.99×
30North Dakota~5K0.99×
31Oklahoma~30K0.98×
32New Hampshire~9K0.98×
33Missouri~40K0.96×
34Kansas~20K0.96×
35Colorado~40K0.95×
36Wisconsin~30K0.95×
37New Mexico~10K0.94×
38Washington~40K0.92×
39Minnesota~30K0.92×
40Nebraska~10K0.92×
41Oregon~20K0.90×
42Iowa~20K0.90×
43South Dakota~5K0.89×
44Maine~8K0.88×
45Idaho~10K0.87×
46West Virginia~10K0.85×
47Montana~6K0.83×
48Utah~20K0.82×
49Alaska~4K0.79×
50Vermont~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Lamar Odom, United States
0.77×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lamar Odom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lamar Odom audience
#·InterestCategoryAffinity×
01Erin AndrewsSports303.62×
02Leighton MeesterMovies & TV123.03×
03Josh DuhamelFashion & Accessoires111.37×
04Bill RussellSports97.00×
05Seth GreenMovies & TV66.07×
06Rose McGowanMovies & TV62.43×
07Sharon OsbourneMovies & TV61.79×
08Sophia BushMovies & TV57.80×
09Tim DuncanSports56.13×
10Alyssa MilanoMovies & TV35.66×
11Terrell OwensSports33.33×
12Mariska HargitayMovies & TV31.81×
13Apple cider vinegarFood & Beverages31.04×
14Elizabeth BanksMovies & TV28.94×
15John CusackMovies & TV25.71×
16Dax ShepardMovies & TV25.21×
17Eli ManningSports25.05×
18Rita WilsonMovies & TV24.59×
19Christina ApplegateMovies & TV21.89×
20Carmelo AnthonySports10.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lamar Odom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lamar Odom audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Community OrientationOPEN1.30×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lamar Odom audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
TraditionCONSERVATISM0.85×
TravellingTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lamar Odom have in United States?

Lamar Odom has an estimated audience of 5,001,236 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lamar Odom fans?

77.3% of Lamar Odom fans are female, 22.7% are male, with an average age of 35.2 years.

03

Which brands do Lamar Odom fans like most?

Lamar Odom fans show strongest brand affinity for Erin Andrews (303.62×), Leighton Meester (123.03×), and Josh Duhamel (111.37×) over the country average.

04

Where do Lamar Odom fans live in United States?

Lamar Odom fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lamar Odom fans also like?

Beyond Lamar Odom itself, the audience over-indexes on Leighton Meester (123.03×), Josh Duhamel (111.37×), Sharon Osbourne (61.79×), and Seth Green (66.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Lamar Odom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamar Odom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →