Rascasse Audience Intelligence

Dax Shepard Audience in United States

A data profile of the people who buy, follow and care about Dax Shepard in United States — modelled from more than twelve digital signal sources. Dax Shepard has an estimated audience of 3,147,500 people in United States.

#504among Actor Actress or TV Star in United States#1458among Person in United States#1264in Movies & TV

The average Dax Shepard fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Conan O’Brien, Alison Brie, Lauren Graham, with strongest over-indexing on Conan O’Brien (354.84× the country average).

Demographically, the Dax Shepard audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dax Shepard fan in United States is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Conan O’Brien.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dax Shepard profile in United States.

Audience size
3.1M
in United States
Gender
63.5%♀
36.5% male
Age
40.8
average years
Country rank
#9883
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dax Shepard fans

63.5% are female, 36.5% are male, average age 40.8.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Dax Shepard audience in United States
MetricValue
Female63.5%
Male36.5%
Average age40.8
Estimated audience size3,147,500
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Dax Shepard audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4921%
50+24%
Fig. 04

Worldwide distribution

50.2%

of the worldwide Dax Shepard audience comes from United States.

Worldwide audience distribution share by country for Dax Shepard
CountryShare
United States50.2%
Canada5.8%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dax Shepard audience in United States is strongest.

Fig. 05

Top regions by affinity

Dax Shepard fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.43×
02Oregon~50K1.31×
03Idaho~20K1.29×
04Montana~10K1.27×
05Colorado~60K1.23×
06Utah~40K1.23×
07Washington~80K1.18×
08Vermont~7K1.17×
09Minnesota~50K1.16×
10Missouri~60K1.13×
11Iowa~30K1.12×
12Maine~10K1.12×
13Tennessee~70K1.09×
14Wisconsin~50K1.09×
15New Hampshire~10K1.09×
16Oklahoma~40K1.08×
17Kansas~30K1.06×
18North Dakota~7K1.06×
19Nebraska~20K1.04×
20Ohio~100K1.03×
21Indiana~60K1.03×
22Kentucky~40K1.03×
23Massachusetts~60K1.01×
24Arkansas~30K1.01×
25South Dakota~8K1.01×
26Arizona~70K1.00×
27Alaska~7K1.00×
28Illinois~100K0.97×
29Connecticut~30K0.96×
30California~300K0.95×
31Pennsylvania~100K0.95×
32New Mexico~20K0.93×
33West Virginia~10K0.93×
34North Carolina~90K0.92×
35Rhode Island~9K0.91×
36Texas~200K0.87×
37New York~200K0.87×
38Nevada~30K0.86×
39South Carolina~40K0.84×
40Virginia~70K0.83×
41Florida~200K0.82×
42Washington, District of Columbia~8K0.82×
43Alabama~40K0.81×
44Georgia~80K0.79×
45New Jersey~60K0.79×
46Delaware~7K0.79×
47Maryland~40K0.77×
48Hawaii~10K0.77×
49Louisiana~30K0.75×
50Mississippi~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Dax Shepard, United States
0.71×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dax Shepard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dax Shepard audience
#·InterestCategoryAffinity×
01Conan O’BrienMusic & Radio354.84×
02Taran KillamMovies & TV112.09×
03Singapura catPets & Animals104.80×
04Adrienne MaloofMovies & TV102.98×
05Lauren GrahamMovies & TV101.45×
06Reggie BushSports86.91×
07Hope SoloSports82.18×
08Kim RichardsMovies & TV79.73×
09Pete CarrollSports77.61×
10Alison BrieMovies & TV72.18×
11Aaron PaulMovies & TV57.89×
12Lauren LapkusMovies & TV53.56×
13Ashley BensonMovies & TV48.63×
14Edward NortonMovies & TV34.45×
15Sharon OsbourneMovies & TV27.43×
16Lamar OdomSports25.21×
17Aubrey PlazaMovies & TV23.24×
18Jon HammMovies & TV20.00×
19David HarbourMovies & TV19.42×
20Christina ApplegateMovies & TV18.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dax Shepard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dax Shepard audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.46×
MindfulnessBALANCE1.23×
Early Adopter MentalityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dax Shepard audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Family OrientationCONSERVATISM0.88×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dax Shepard have in United States?

Dax Shepard has an estimated audience of 3,147,500 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dax Shepard fans?

63.5% of Dax Shepard fans are female, 36.5% are male, with an average age of 40.8 years.

03

Which brands do Dax Shepard fans like most?

Dax Shepard fans show strongest brand affinity for Conan O’Brien (354.84×), Alison Brie (72.18×), and Lauren Graham (101.45×) over the country average.

04

Where do Dax Shepard fans live in United States?

Dax Shepard fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dax Shepard fans also like?

Beyond Dax Shepard itself, the audience over-indexes on Alison Brie (72.18×), Lauren Graham (101.45×), Pete Carroll (77.61×), and Taran Killam (112.09×) compared to the United States average.

Appendix

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See Dax Shepard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dax Shepard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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