Dax Shepard Audience in United States

Dax Shepard logo

Dax Shepard has an estimated audience of 3,209,577 people in United States. 63.5% are female, 36.5% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Conan O’Brien, Lauren Graham, Alison Brie, Pete Carroll, Taran Killam.

The average Dax Shepard fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Conan O’Brien, Lauren Graham, Alison Brie, with strongest over-indexing on Conan O’Brien (354.84× the country average). Demographically, the Dax Shepard audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Dax Shepard fans

Demographic split for Dax Shepard audience in United States
MetricValue
Female63.5%
Male36.5%
Average age40.8
Estimated audience size3,209,577

Audience persona

The typical Dax Shepard fan in United States is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Conan O’Brien.

Top regions in United States

Top regions ranked by reach for Dax Shepard in United States
RegionReachAffinity
California356,8691.01×
Texas254,1790.92×
Florida181,4310.83×
New York160,9890.9×
Michigan129,3151.54×
Illinois107,7591.01×
Ohio106,1711.07×
Pennsylvania104,7470.97×
North Carolina91,7840.95×
Georgia81,7000.83×
Washington78,1341.21×
New Jersey68,1070.83×
Tennessee67,6321.05×
Virginia67,2040.86×
Massachusetts66,4751.05×
Arizona65,3181×
Colorado64,5021.28×
Indiana62,0781.06×
Missouri59,2681.15×
Minnesota55,7661.21×
Wisconsin52,7261.09×
Oregon47,1971.28×
Maryland42,5310.77×
Kentucky42,1491.05×
South Carolina41,3910.86×
Oklahoma38,4151.08×
Utah36,5141.27×
Alabama34,9700.78×
Connecticut31,1730.97×
Louisiana30,2810.73×
Iowa29,7521.13×
Kansas27,7301.1×
Nevada27,3730.88×
Arkansas26,5631×
Idaho20,3301.26×
Mississippi18,3560.69×
Nebraska16,3021.01×
New Mexico14,6870.91×
New Hampshire13,8211.09×
West Virginia12,6950.85×
Maine12,6561.1×
Montana11,0441.24×
Hawaii10,3240.75×
Rhode Island8,7510.86×
Washington, District of Columbia7,8350.81×
South Dakota7,0620.95×
Delaware6,5120.74×
North Dakota6,4140.97×
Vermont6,2871.12×
Alaska6,0770.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dax Shepard audience
BrandAffinityCategory
Conan O’Brien354.84×Music & Radio
Lauren Graham101.45×Movies & TV
Alison Brie72.18×Movies & TV
Pete Carroll77.61×Sports
Taran Killam112.09×Movies & TV
Aaron Paul57.89×Movies & TV
Anne Burrell19.72×Food & Beverages
Kim Richards79.73×Movies & TV
Sharon Osbourne27.43×Movies & TV
Reggie Bush86.91×Sports
Aubrey Plaza23.24×Movies & TV
Jon Hamm20×Movies & TV
David Harbour19.42×Movies & TV
Lauren Lapkus53.56×Movies & TV
Edward Norton34.45×Movies & TV
Hope Solo82.18×Sports
Ashley Benson48.63×Movies & TV
Singapura cat104.8×Pets & Animals
Adrienne Maloof102.98×Movies & TV
John Stamos27.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dax Shepard audience
TraitClusterScore
CreativityOPEN1.1
Career OrientationPOWER1.09
MindfulnessBALANCE1.08
IndulgenceJOY1.08
Community OrientationOPEN1.06
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Dax Shepard
CountryShare
United States49.8%
Canada6.0%
United Kingdom5.7%

See Dax Shepard audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Dax Shepard have in United States?

Dax Shepard has an estimated audience of 3,209,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Dax Shepard fans?

63.5% of Dax Shepard fans are female, 36.5% are male, with an average age of 40.8 years.

Which brands do Dax Shepard fans like most?

Dax Shepard fans show strongest brand affinity for Conan O’Brien (354.84×), Lauren Graham (101.45×), and Alison Brie (72.18×) over the country average.

Where do Dax Shepard fans live in United States?

Dax Shepard fans in United States are most concentrated in California (reach 356,869), Texas (reach 254,179), and Florida (reach 181,431). These three regions account for the largest share of the active audience.

What other brands do Dax Shepard fans also like?

Beyond Dax Shepard itself, the audience over-indexes on Lauren Graham (101.45×), Alison Brie (72.18×), Pete Carroll (77.61×), and Taran Killam (112.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dax Shepard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.