Aubrey Plaza Audience in United States

Aubrey Plaza logo

Aubrey Plaza has an estimated audience of 6,702,107 people in United States. 54.0% are female, 46.0% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Odessa, Adam Scott (actor), Alison Brie, Retta, Rob Lowe.

The average Aubrey Plaza fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Odessa, Adam Scott (actor), Alison Brie, with strongest over-indexing on Odessa (91.03× the country average). Demographically, the Aubrey Plaza audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Aubrey Plaza fans

Demographic split for Aubrey Plaza audience in United States
MetricValue
Female54.0%
Male46.0%
Average age41.2
Estimated audience size6,702,107

Audience persona

The typical Aubrey Plaza fan in United States is balanced, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Odessa.

Top regions in United States

Top regions ranked by reach for Aubrey Plaza in United States
RegionReachAffinity
California903,5281.23×
Texas574,0661×
New York448,2511.2×
Florida406,4910.9×
Pennsylvania269,2221.19×
Illinois260,4591.17×
Ohio214,4241.04×
North Carolina199,0360.99×
Michigan193,6661.11×
New Jersey181,4371.06×
Georgia175,6900.85×
Virginia175,4121.07×
Massachusetts169,0291.28×
Washington168,3171.25×
Colorado132,4261.25×
Tennessee126,6600.94×
Indiana125,6151.03×
Missouri115,2131.07×
Maryland115,1081×
Wisconsin107,4571.07×
Oregon101,1611.32×
Minnesota98,6251.03×
Arizona88,0400.64×
South Carolina86,8990.86×
Oklahoma86,2441.16×
Connecticut81,0411.21×
Kentucky80,7090.96×
Louisiana67,7520.78×
Nevada66,1061.02×
Utah59,1770.99×
Kansas54,0221.02×
Iowa53,6710.97×
Arkansas46,8380.85×
Alabama43,5790.47×
Mississippi34,3250.62×
New Mexico33,9791.01×
Idaho32,3950.96×
Nebraska32,3740.96×
New Hampshire30,4931.15×
Hawaii28,2970.98×
West Virginia27,2600.87×
Maine25,5961.07×
Rhode Island23,9891.12×
Delaware23,7441.28×
Washington, District of Columbia22,3041.11×
Montana18,3900.99×
Vermont12,9461.1×
South Dakota11,4450.74×
North Dakota11,0020.8×
Wyoming7,4960.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aubrey Plaza audience
BrandAffinityCategory
Odessa91.03×Travel & Leisure
Adam Scott (actor)33.35×Movies & TV
Alison Brie14.08×Movies & TV
Retta36.98×Movies & TV
Rob Lowe14.5×Movies & TV
Seattle Opera49.13×Arts & Culture
Rashida Jones10.7×Movies & TV
Life After Beth44.97×Movies & TV
Taran Killam15.34×Movies & TV
Nick Offerman9.09×Movies & TV
Quark (dairy product)45.11×Food & Beverages
Fro Knows Photo215.85×Technology & Electronics
Pete Carroll8.63×Sports
Josh Duhamel6.4×Fashion & Accessoires
Lauren Graham7.76×Movies & TV
Kate Upton8.09×Fashion & Accessoires
Kristen Schaal10.96×Movies & TV
Aaron Paul8.12×Movies & TV
Anne Burrell3.21×Food & Beverages
Jon Hamm4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aubrey Plaza audience
TraitClusterScore
Community OrientationOPEN1.61
ExtroversionTHRILL1.61
Urban LifestyleOPEN1.59
MindfulnessBALANCE1.4
Early Adopter MentalityPOWER1.36
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Aubrey Plaza
CountryShare
United States40.2%
United Kingdom6.5%
Canada4.8%

See Aubrey Plaza audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Aubrey Plaza have in United States?

Aubrey Plaza has an estimated audience of 6,702,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Aubrey Plaza fans?

54.0% of Aubrey Plaza fans are female, 46.0% are male, with an average age of 41.2 years.

Which brands do Aubrey Plaza fans like most?

Aubrey Plaza fans show strongest brand affinity for Odessa (91.03×), Adam Scott (actor) (33.35×), and Alison Brie (14.08×) over the country average.

Where do Aubrey Plaza fans live in United States?

Aubrey Plaza fans in United States are most concentrated in California (reach 903,528), Texas (reach 574,066), and New York (reach 448,251). These three regions account for the largest share of the active audience.

What other brands do Aubrey Plaza fans also like?

Beyond Aubrey Plaza itself, the audience over-indexes on Adam Scott (actor) (33.35×), Alison Brie (14.08×), Retta (36.98×), and Rob Lowe (14.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aubrey Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.