Rascasse Audience Intelligence

Aubrey Plaza Audience in United States

A data profile of the people who buy, follow and care about Aubrey Plaza in United States — modelled from more than twelve digital signal sources. Aubrey Plaza has an estimated audience of 7,328,955 people in United States.

#132among Actor Actress or TV Star in United States#375among Person in United States#410in Movies & TV

The average Aubrey Plaza fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Odessa, Adam Scott (actor), Alison Brie, with strongest over-indexing on Odessa (91.03× the country average).

Demographically, the Aubrey Plaza audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aubrey Plaza fan in United States is balanced, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Odessa.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aubrey Plaza profile in United States.

Audience size
7.3M
in United States
Gender
54.0%♀
46.0% male
Age
41.2
average years
Country rank
#4832
Person in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aubrey Plaza fans

54.0% are female, 46.0% are male, average age 41.2.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Aubrey Plaza audience in United States
MetricValue
Female54.0%
Male46.0%
Average age41.2
Estimated audience size7,328,955
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Aubrey Plaza audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3923%
40-4920%
50+24%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Aubrey Plaza audience comes from United States.

Worldwide audience distribution share by country for Aubrey Plaza
CountryShare
United States41.7%
United Kingdom6.5%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aubrey Plaza audience in United States is strongest.

Fig. 05

Top regions by affinity

Aubrey Plaza fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~30K1.40×
02Oregon~100K1.30×
03Washington~200K1.22×
04Massachusetts~200K1.22×
05Colorado~100K1.22×
06Connecticut~80K1.17×
07New Hampshire~30K1.17×
08Vermont~10K1.16×
09California~900K1.15×
10Pennsylvania~300K1.15×
11Rhode Island~20K1.14×
12New York~400K1.12×
13Oklahoma~80K1.12×
14Maine~30K1.12×
15Illinois~200K1.09×
16Washington, District of Columbia~20K1.09×
17New Mexico~40K1.06×
18Michigan~200K1.05×
19Wisconsin~100K1.05×
20Missouri~100K1.03×
21Minnesota~100K1.03×
22Montana~20K1.03×
23New Jersey~200K1.02×
24Ohio~200K1.01×
25Virginia~200K1.01×
26Nevada~60K1.00×
27Utah~60K1.00×
28Kansas~50K1.00×
29Idaho~30K0.99×
30Hawaii~30K0.99×
31Indiana~100K0.98×
32Iowa~50K0.98×
33Nebraska~30K0.97×
34Maryland~100K0.96×
35Kentucky~80K0.96×
36Texas~500K0.93×
37North Carolina~200K0.93×
38Tennessee~100K0.92×
39West Virginia~30K0.90×
40Arkansas~50K0.87×
41Florida~400K0.86×
42North Dakota~10K0.86×
43South Carolina~80K0.84×
44Arizona~100K0.83×
45Louisiana~70K0.82×
46Georgia~200K0.81×
47South Dakota~10K0.80×
48Alaska~10K0.77×
49Mississippi~40K0.65×
50Alabama~60K0.60×
Fig. 06

Affinity by region

Affinity by region — Aubrey Plaza, United States
0.60×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aubrey Plaza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aubrey Plaza audience
#·InterestCategoryAffinity×
01Fro Knows PhotoTechnology & Electronics215.85×
02OdessaTravel & Leisure91.03×
03Seattle OperaArts & Culture49.13×
04Quark (dairy product)Food & Beverages45.11×
05Life After BethMovies & TV44.97×
06RettaMovies & TV36.98×
07Adam Scott (actor)Movies & TV33.35×
08Taran KillamMovies & TV15.34×
09Rob LoweMovies & TV14.50×
10Alison BrieMovies & TV14.08×
11Kristen SchaalMovies & TV10.96×
12Rashida JonesMovies & TV10.70×
13Nick OffermanMovies & TV9.09×
14Pete CarrollSports8.63×
15Aaron PaulMovies & TV8.12×
16Kate UptonFashion & Accessoires8.09×
17Lauren GrahamMovies & TV7.76×
18Josh DuhamelFashion & Accessoires6.40×
19Jon HammMovies & TV4.00×
20Nate BargatzeMusic & Radio3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aubrey Plaza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aubrey Plaza audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN0.78×
MindfulnessBALANCE0.76×
SpiritualityBALANCE0.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aubrey Plaza audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
DIY MentalityTHRILL0.58×
Healthy LifestyleBALANCE0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aubrey Plaza have in United States?

Aubrey Plaza has an estimated audience of 7,328,955 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aubrey Plaza fans?

54.0% of Aubrey Plaza fans are female, 46.0% are male, with an average age of 41.2 years.

03

Which brands do Aubrey Plaza fans like most?

Aubrey Plaza fans show strongest brand affinity for Odessa (91.03×), Adam Scott (actor) (33.35×), and Alison Brie (14.08×) over the country average.

04

Where do Aubrey Plaza fans live in United States?

Aubrey Plaza fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Aubrey Plaza fans also like?

Beyond Aubrey Plaza itself, the audience over-indexes on Adam Scott (actor) (33.35×), Alison Brie (14.08×), Retta (36.98×), and Rob Lowe (14.5×) compared to the United States average.

Appendix

Explore more audiences

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See Aubrey Plaza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aubrey Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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