Rob Lowe Audience in United States

Rob Lowe has an estimated audience of 3,691,823 people in United States. 62.8% are female, 37.2% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Erin Andrews, Aubrey Plaza, Sharon Osbourne, Josh Duhamel, Aaron Paul.

The average Rob Lowe fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Erin Andrews, Aubrey Plaza, Sharon Osbourne, with strongest over-indexing on Erin Andrews (114.73× the country average). Demographically, the Rob Lowe audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rob Lowe fans

Demographic split for Rob Lowe audience in United States
MetricValue
Female62.8%
Male37.2%
Average age42.4
Estimated audience size3,691,823

Audience persona

The typical Rob Lowe fan in United States is more female, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Erin Andrews.

Top regions in United States

Top regions ranked by reach for Rob Lowe in United States
RegionReachAffinity
California432,3871.07×
Texas315,6130.99×
Florida217,0210.87×
New York192,6190.93×
Ohio140,6111.24×
Illinois133,3461.08×
Pennsylvania128,1471.03×
Georgia109,7870.97×
North Carolina108,7740.98×
Michigan105,7981.1×
New Jersey92,0350.98×
Virginia83,2850.93×
Arizona83,1221.1×
Tennessee81,8361.11×
Indiana79,6581.18×
Washington77,4361.05×
Massachusetts72,1270.99×
Missouri67,9911.14×
Colorado61,7111.06×
Wisconsin60,6081.09×
Minnesota55,3631.05×
South Carolina53,4920.96×
Maryland51,3770.81×
Kentucky50,1321.08×
Alabama50,0420.97×
Oklahoma49,3481.2×
Oregon46,4521.1×
Louisiana41,6860.88×
Connecticut37,9191.02×
Utah37,5121.13×
Iowa32,8471.08×
Nevada32,5310.91×
Arkansas31,0231.02×
Kansas30,4081.05×
Mississippi26,4060.87×
Idaho20,6241.11×
Nebraska19,6701.06×
West Virginia17,6171.02×
New Mexico16,5680.89×
New Hampshire15,0291.03×
Hawaii13,5630.85×
Maine13,3011.01×
Rhode Island10,9160.93×
Montana10,3881.01×
Delaware8,2540.81×
Washington, District of Columbia8,0560.73×
South Dakota7,8310.92×
North Dakota7,2450.96×
Alaska6,3310.8×
Vermont5,7100.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rob Lowe audience
BrandAffinityCategory
Erin Andrews114.73×Sports
Aubrey Plaza57.44×Movies & TV
Sharon Osbourne37.41×Movies & TV
Josh Duhamel23.36×Fashion & Accessoires
Aaron Paul29.17×Movies & TV
Horoscope12.19×Health
Christina Applegate15.8×Movies & TV
Nick Offerman22.56×Movies & TV
Daniel Day-Lewis18.8×Movies & TV
Amy Poehler16.76×Movies & TV
Helen Hunt18.8×Movies & TV
Sophia Bush18.6×Movies & TV
Indianapolis Motor Speedway13.95×Sports
Kia Sportage20.48×Cars & Mobility
John Cusack17.38×Movies & TV
John Malkovich18.8×Movies & TV
Whole grain11.78×Food & Beverages
Melanie Lynskey13.47×Movies & TV
Blended whiskey9.57×Food & Beverages
Roulette11.35×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rob Lowe audience
TraitClusterScore
Risk AppetiteTHRILL2.07
Community OrientationOPEN1.79
Luxury OrientationPREMIUM1.62
Convenience OrientationPREMIUM1.6
PatriotismCONSERVATISM1.53
ExtroversionTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Rob Lowe
CountryShare
United States50.1%
United Kingdom6.1%
Canada5.6%

See Rob Lowe audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rob Lowe have in United States?

Rob Lowe has an estimated audience of 3,691,823 people in United States, concentrated in California and Texas.

What is the gender split and age of Rob Lowe fans?

62.8% of Rob Lowe fans are female, 37.2% are male, with an average age of 42.4 years.

Which brands do Rob Lowe fans like most?

Rob Lowe fans show strongest brand affinity for Erin Andrews (114.73×), Aubrey Plaza (57.44×), and Sharon Osbourne (37.41×) over the country average.

Where do Rob Lowe fans live in United States?

Rob Lowe fans in United States are most concentrated in California (reach 432,387), Texas (reach 315,613), and Florida (reach 217,021). These three regions account for the largest share of the active audience.

What other brands do Rob Lowe fans also like?

Beyond Rob Lowe itself, the audience over-indexes on Aubrey Plaza (57.44×), Sharon Osbourne (37.41×), Josh Duhamel (23.36×), and Aaron Paul (29.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rob Lowe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.