Rascasse Audience Intelligence

Nick Offerman Audience in United States

A data profile of the people who buy, follow and care about Nick Offerman in United States — modelled from more than twelve digital signal sources. Nick Offerman has an estimated audience of 3,255,552 people in United States.

#479among Actor Actress or TV Star in United States#1375among Person in United States#1201in Movies & TV

The average Nick Offerman fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Adam Scott (actor), Aubrey Plaza, Pedro Pascal, with strongest over-indexing on Adam Scott (actor) (61.71× the country average).

Demographically, the Nick Offerman audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nick Offerman fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Adam Scott (actor).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nick Offerman profile in United States.

Audience size
3.3M
in United States
Gender
59.1%♀
40.9% male
Age
38.7
average years
Country rank
#9584
Person in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nick Offerman fans

59.1% are female, 40.9% are male, average age 38.7.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Nick Offerman audience in United States
MetricValue
Female59.1%
Male40.9%
Average age38.7
Estimated audience size3,255,552
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Nick Offerman audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3924%
40-4921%
50+17%
Fig. 04

Worldwide distribution

58.0%

of the worldwide Nick Offerman audience comes from United States.

Worldwide audience distribution share by country for Nick Offerman
CountryShare
United States58.0%
United Kingdom6.6%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nick Offerman audience in United States is strongest.

Fig. 05

Top regions by affinity

Nick Offerman fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~7K1.52×
02Oregon~40K1.37×
03Maine~10K1.32×
04Washington~70K1.26×
05Illinois~100K1.25×
06New Hampshire~10K1.22×
07Alaska~7K1.21×
08Colorado~50K1.20×
09Montana~9K1.20×
10Idaho~20K1.19×
11Utah~30K1.16×
12Wisconsin~50K1.12×
13Missouri~50K1.11×
14Iowa~20K1.10×
15Minnesota~40K1.08×
16Kansas~20K1.07×
17Arizona~60K1.05×
18Massachusetts~60K1.04×
19Indiana~50K1.04×
20Ohio~90K1.03×
21Oklahoma~30K1.03×
22Nebraska~10K1.01×
23Michigan~70K1.00×
24Connecticut~30K1.00×
25New Mexico~10K1.00×
26North Dakota~6K0.99×
27Pennsylvania~90K0.98×
28Kentucky~30K0.98×
29Tennessee~50K0.97×
30Arkansas~20K0.97×
31South Dakota~6K0.97×
32Rhode Island~8K0.96×
33West Virginia~10K0.94×
34California~300K0.90×
35North Carolina~70K0.90×
36Virginia~60K0.90×
37New York~100K0.85×
38New Jersey~60K0.84×
39Nevada~20K0.84×
40Delaware~6K0.84×
41Texas~200K0.83×
42Maryland~40K0.81×
43South Carolina~30K0.81×
44Washington, District of Columbia~6K0.79×
45Florida~100K0.78×
46Alabama~30K0.77×
47Georgia~60K0.76×
48Hawaii~9K0.75×
49Louisiana~20K0.70×
50Mississippi~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Nick Offerman, United States
0.66×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nick Offerman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nick Offerman audience
#·InterestCategoryAffinity×
01The Tonight Show with Conan O'BrienMovies & TV86.50×
02Geek girlInternet & Social Media66.65×
03RettaMovies & TV65.28×
04Adam Scott (actor)Movies & TV61.71×
05Jeff RossMovies & TV58.91×
06Aubrey PlazaMovies & TV37.49×
07Dude, Where's My Car?Movies & TV34.68×
08Kristen SchaalMovies & TV33.64×
09Dazed and ConfusedMovies & TV30.19×
10Taran KillamMovies & TV27.64×
11Rob LoweMovies & TV26.00×
12Alison BrieMovies & TV24.30×
13Pedro PascalMovies & TV17.91×
14Pete CarrollSports17.68×
15Web seriesInternet & Social Media9.46×
16Wonder WomanMovies & TV8.60×
17SupergirlMovies & TV7.60×
18FeminismPolitics & Society6.63×
19Jimmy KimmelMovies & TV6.16×
20TikTokInternet & Social Media4.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nick Offerman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nick Offerman audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.87×
MindfulnessBALANCE1.85×
SustainabilityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nick Offerman audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Convenience OrientationPREMIUM0.86×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nick Offerman have in United States?

Nick Offerman has an estimated audience of 3,255,552 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nick Offerman fans?

59.1% of Nick Offerman fans are female, 40.9% are male, with an average age of 38.7 years.

03

Which brands do Nick Offerman fans like most?

Nick Offerman fans show strongest brand affinity for Adam Scott (actor) (61.71×), Aubrey Plaza (37.49×), and Pedro Pascal (17.91×) over the country average.

04

Where do Nick Offerman fans live in United States?

Nick Offerman fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nick Offerman fans also like?

Beyond Nick Offerman itself, the audience over-indexes on Aubrey Plaza (37.49×), Pedro Pascal (17.91×), Alison Brie (24.3×), and Dazed and Confused (30.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Offerman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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