Nick Offerman Audience in United States

Nick Offerman logo

Nick Offerman has an estimated audience of 2,722,519 people in United States. 59.1% are female, 40.9% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Adam Scott (actor), Aubrey Plaza, Pedro Pascal, Alison Brie, Retta.

The average Nick Offerman fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Adam Scott (actor), Aubrey Plaza, Pedro Pascal, with strongest over-indexing on Adam Scott (actor) (61.71× the country average). Demographically, the Nick Offerman audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Nick Offerman fans

Demographic split for Nick Offerman audience in United States
MetricValue
Female59.1%
Male40.9%
Average age38.7
Estimated audience size2,722,519

Audience persona

The typical Nick Offerman fan in United States is more female, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Adam Scott (actor).

Top regions in United States

Top regions ranked by reach for Nick Offerman in United States
RegionReachAffinity
California291,4710.97×
Texas212,1600.91×
Florida147,8870.8×
New York133,9050.88×
Illinois115,3631.27×
Pennsylvania93,4561.02×
Ohio90,4651.08×
North Carolina75,2690.92×
Michigan74,6251.05×
Georgia70,0270.83×
Washington68,5231.25×
Virginia60,0630.91×
New Jersey58,6150.85×
Arizona58,3911.05×
Tennessee56,4861.03×
Indiana54,6431.1×
Massachusetts53,2290.99×
Colorado52,1931.22×
Missouri50,4881.15×
Wisconsin46,4881.13×
Oregon43,3391.39×
Minnesota42,7111.09×
Maryland38,2680.82×
South Carolina34,7290.85×
Kentucky34,7161.02×
Oklahoma33,5041.11×
Alabama30,1000.79×
Utah28,9571.19×
Connecticut25,2300.92×
Louisiana25,2280.72×
Iowa24,3981.09×
Nevada23,9170.91×
Kansas23,7881.11×
Arkansas22,8401.02×
Idaho16,1341.18×
Mississippi14,5480.65×
Nebraska13,7201×
New Mexico13,3990.98×
New Hampshire12,6681.18×
West Virginia12,2560.97×
Maine10,7021.1×
Montana9,0521.2×
Hawaii8,8930.76×
Rhode Island7,6920.89×
Alaska6,3151.08×
Washington, District of Columbia6,1190.75×
Delaware5,8830.78×
South Dakota5,8780.93×
North Dakota5,5070.98×
Vermont5,2261.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Offerman audience
BrandAffinityCategory
Adam Scott (actor)61.71×Movies & TV
Aubrey Plaza37.49×Movies & TV
Pedro Pascal17.91×Movies & TV
Alison Brie24.3×Movies & TV
Retta65.28×Movies & TV
Geek girl66.65×Internet & Social Media
Rob Lowe26×Movies & TV
Dazed and Confused30.19×Movies & TV
TikTok4.07×Internet & Social Media
Kristen Schaal33.64×Movies & TV
Jeff Ross58.91×Movies & TV
Wonder Woman8.6×Movies & TV
The Tonight Show with Conan O'Brien86.5×Movies & TV
Dude, Where's My Car?34.68×Movies & TV
Pete Carroll17.68×Sports
Taran Killam27.64×Movies & TV
Rashida Jones16.15×Movies & TV
Feminism6.63×Politics & Society
Supergirl7.6×Movies & TV
Web series9.46×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Offerman audience
TraitClusterScore
Early Adopter MentalityPOWER1.52
ExtroversionTHRILL1.48
Urban LifestyleOPEN1.38
Community OrientationOPEN1.35
Convenience OrientationPREMIUM1.35
Social Media UsageJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Nick Offerman
CountryShare
United States55.6%
United Kingdom7.1%
Canada5.9%

See Nick Offerman audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Nick Offerman have in United States?

Nick Offerman has an estimated audience of 2,722,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Nick Offerman fans?

59.1% of Nick Offerman fans are female, 40.9% are male, with an average age of 38.7 years.

Which brands do Nick Offerman fans like most?

Nick Offerman fans show strongest brand affinity for Adam Scott (actor) (61.71×), Aubrey Plaza (37.49×), and Pedro Pascal (17.91×) over the country average.

Where do Nick Offerman fans live in United States?

Nick Offerman fans in United States are most concentrated in California (reach 291,471), Texas (reach 212,160), and Florida (reach 147,887). These three regions account for the largest share of the active audience.

What other brands do Nick Offerman fans also like?

Beyond Nick Offerman itself, the audience over-indexes on Aubrey Plaza (37.49×), Pedro Pascal (17.91×), Alison Brie (24.3×), and Retta (65.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Offerman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.