Feminism Audience in United States

Feminism logo

Feminism has an estimated audience of 18,207,956 people in United States. 68.6% are female, 31.4% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Harry Potter, Self-love, Activism, Social movement.

The average Feminism fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Harry Potter, Self-love, with strongest over-indexing on Euphoria (1.52× the country average). Demographically, the Feminism audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Feminism fans

Demographic split for Feminism audience in United States
MetricValue
Female68.6%
Male31.4%
Average age34.5
Estimated audience size18,207,956

Audience persona

The typical Feminism fan in United States is more female, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Feminism in United States
RegionReachAffinity
California2,629,4261.31×
Texas1,870,9971.2×
Florida1,278,7571.04×
New York1,201,8671.18×
Georgia705,0461.26×
Illinois679,2721.12×
Pennsylvania619,9871.01×
North Carolina613,8811.12×
Ohio558,3901×
Michigan497,4591.04×
New Jersey493,2911.07×
Virginia474,5491.07×
Washington414,1871.13×
Maryland386,3171.23×
Arizona386,2671.04×
Tennessee365,5361×
Massachusetts362,9731.01×
Indiana341,3401.03×
Missouri294,5501×
Alabama271,9121.07×
Minnesota259,5620.99×
South Carolina255,5120.93×
Colorado248,1410.86×
Louisiana238,5041.02×
Wisconsin235,4090.86×
Kentucky232,1091.02×
Oklahoma207,6751.03×
Connecticut206,3831.13×
Oregon204,4330.98×
Nevada181,5911.03×
Mississippi164,2701.1×
Utah155,2750.95×
Arkansas151,8871.01×
Kansas139,9730.98×
Iowa139,6720.93×
Hawaii87,6251.12×
New Mexico85,9410.94×
Nebraska81,3940.89×
Idaho78,2440.86×
West Virginia76,3240.9×
Maine67,0221.03×
Washington, District of Columbia61,5731.13×
New Hampshire56,8720.79×
Rhode Island53,5090.92×
Delaware42,5600.85×
Montana40,2230.8×
Alaska39,9591.03×
South Dakota33,4330.79×
North Dakota31,2580.84×
Vermont24,2370.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Feminism audience
BrandAffinityCategory
Euphoria1.52×Movies & TV
Harry Potter1.55×Movies & TV
Self-love2.01×Health
Activism1.68×Politics & Society
Social movement2.14×Politics & Society
Stranger Things1.66×Movies & TV
Livemusic1.65×Music & Radio
Illustration1.56×Arts & Culture
Makeup Tutorials1.94×Beauty & Wellness
Kitten1.6×Pets & Animals
Curly Hair1.74×Beauty & Wellness
Contemporary art1.66×Arts & Culture
Cat food1.57×Pets & Animals
Millie Bobby Brown1.83×Movies & TV
Art exhibition1.82×Arts & Culture
Organic product1.76×Food & Beverages
Anime and manga fandom1.58×Literature
Anime convention1.6×Literature
Pride1.6×Politics & Society
Women's rights1.66×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Feminism audience
TraitClusterScore
Risk AppetiteTHRILL2.05
Luxury OrientationPREMIUM1.8
SustainabilityBALANCE1.55
LGBTQ+ IdentityOPEN1.45
MindfulnessBALANCE1.38
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Feminism
CountryShare
United States31.8%
Brazil5.8%
United Kingdom5.5%

See Feminism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Feminism have in United States?

Feminism has an estimated audience of 18,207,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Feminism fans?

68.6% of Feminism fans are female, 31.4% are male, with an average age of 34.5 years.

Which brands do Feminism fans like most?

Feminism fans show strongest brand affinity for Euphoria (1.52×), Harry Potter (1.55×), and Self-love (2.01×) over the country average.

Where do Feminism fans live in United States?

Feminism fans in United States are most concentrated in California (reach 2,629,426), Texas (reach 1,870,997), and Florida (reach 1,278,757). These three regions account for the largest share of the active audience.

What other brands do Feminism fans also like?

Beyond Feminism itself, the audience over-indexes on Harry Potter (1.55×), Self-love (2.01×), Activism (1.68×), and Social movement (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Feminism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.