Rascasse Audience Intelligence

Feminism Audience in United States

A data profile of the people who buy, follow and care about Feminism in United States — modelled from more than twelve digital signal sources. Feminism has an estimated audience of 18,207,956 people in United States.

#1272among Topic in United States#104in Politics & Society

The average Feminism fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, Self-love, Activism, with strongest over-indexing on Harry Potter (1.55× the country average).

Demographically, the Feminism audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Feminism fan in United States is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Feminism profile in United States.

Audience size
18.2M
in United States
Gender
68.6%♀
31.4% male
Age
34.5
average years
Country rank
#1851
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Feminism fans

68.6% are female, 31.4% are male, average age 34.5.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Feminism audience in United States
MetricValue
Female68.6%
Male31.4%
Average age34.5
Estimated audience size18,207,956
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Feminism audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Feminism audience comes from United States.

Worldwide audience distribution share by country for Feminism
CountryShare
United States31.8%
Brazil5.8%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Feminism audience in United States is strongest.

Fig. 05

Top regions by affinity

Feminism fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.27×
02Maryland~400K1.24×
03Georgia~700K1.21×
04Texas~2M1.15×
05Hawaii~90K1.13×
06Alaska~40K1.11×
07Mississippi~200K1.10×
08New York~1M1.09×
09North Carolina~600K1.09×
10Washington~400K1.09×
11Illinois~700K1.08×
12Washington, District of Columbia~60K1.08×
13Virginia~500K1.05×
14Connecticut~200K1.05×
15Arkansas~200K1.05×
16Indiana~300K1.04×
17Alabama~300K1.04×
18Louisiana~200K1.04×
19Pennsylvania~600K1.03×
20New Jersey~500K1.03×
21Arizona~400K1.03×
22Oklahoma~200K1.02×
23Nevada~200K1.02×
24Massachusetts~400K1.01×
25Kentucky~200K1.01×
26Kansas~100K1.01×
27Michigan~500K1.00×
28Minnesota~300K1.00×
29Ohio~600K0.99×
30Missouri~300K0.99×
31Florida~1M0.98×
32Nebraska~90K0.98×
33Tennessee~400K0.97×
34Maine~60K0.97×
35Oregon~200K0.96×
36New Mexico~90K0.95×
37West Virginia~80K0.95×
38Rhode Island~50K0.95×
39South Carolina~300K0.94×
40North Dakota~40K0.94×
41Utah~200K0.93×
42Iowa~100K0.93×
43Delaware~50K0.93×
44Idaho~80K0.90×
45South Dakota~40K0.89×
46Wisconsin~200K0.87×
47New Hampshire~60K0.86×
48Colorado~200K0.85×
49Vermont~30K0.85×
50Montana~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Feminism, United States
0.83×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Feminism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Feminism audience
#·InterestCategoryAffinity×
01Social movementPolitics & Society2.14×
02Self-loveHealth2.01×
03Makeup TutorialsBeauty & Wellness1.94×
04Millie Bobby BrownMovies & TV1.83×
05Art exhibitionArts & Culture1.82×
06Organic productFood & Beverages1.76×
07Curly HairBeauty & Wellness1.74×
08ActivismPolitics & Society1.68×
09Ariana GrandeMusic & Radio1.68×
10Stranger ThingsMovies & TV1.66×
11Contemporary artArts & Culture1.66×
12Women's rightsPolitics & Society1.66×
13LivemusicMusic & Radio1.65×
14KittenPets & Animals1.60×
15Anime conventionLiterature1.60×
16PridePolitics & Society1.60×
17Anime and manga fandomLiterature1.58×
18Cat foodPets & Animals1.57×
19IllustrationArts & Culture1.56×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Feminism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Feminism audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.29×
ExtroversionTHRILL1.22×
IndividualismJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Feminism audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
PatriotismCONSERVATISM0.76×
Career OrientationPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Feminism have in United States?

Feminism has an estimated audience of 18,207,956 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Feminism fans?

68.6% of Feminism fans are female, 31.4% are male, with an average age of 34.5 years.

03

Which brands do Feminism fans like most?

Feminism fans show strongest brand affinity for Harry Potter (1.55×), Self-love (2.01×), and Activism (1.68×) over the country average.

04

Where do Feminism fans live in United States?

Feminism fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Feminism fans also like?

Beyond Feminism itself, the audience over-indexes on Self-love (2.01×), Activism (1.68×), Social movement (2.14×), and Stranger Things (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Feminism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Feminism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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