Rascasse Audience Intelligence

Feminism Audience in United Kingdom

A data profile of the people who buy, follow and care about Feminism in United Kingdom — modelled from more than twelve digital signal sources. Feminism has an estimated audience of 3,156,308 people in United Kingdom.

The average Feminism fan in United Kingdom is 36.9 years old, more female, and lives primarily in England.

The audience is concentrated in England, Greater London, South East.

Top brand affinities include American Student Dental Association, Face powder, Mail Online, with strongest over-indexing on American Student Dental Association (1.57× the country average).

Demographically, the Feminism audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Feminism fan in United Kingdom is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for American Student Dental Association.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Feminism profile in United Kingdom.

Audience size
3.2M
in United Kingdom
Gender
72.2%
27.8% male
Age
36.9
average years
Country rank
#2323
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Feminism fans

72.2% are female, 27.8% are male, average age 36.9.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Feminism audience in United Kingdom
MetricValue
Female72.2%
Male27.8%
Average age36.9
Estimated audience size3,156,308
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Feminism audience in United Kingdom
Age bracketShare%
16-1925%
20-2923%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Feminism audience comes from United Kingdom.

Worldwide audience distribution share by country for Feminism
CountryShare
United States31.8%
Brazil5.8%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Feminism audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Feminism fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North West~400K1.23×
02Greater London~500K1.16×
03South East~500K1.06×
04East of England~300K1.06×
05South West~300K1.06×
06Wales~200K1.06×
07East Midlands~200K1.05×
08Scotland~300K1.01×
09England~2.5M0.98×
10Northern Ireland~90K0.96×
11North East~100K0.86×
12Yorkshire and the Humber~200K0.79×
13West Midlands~100K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Feminism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Feminism audience
#·InterestCategoryAffinity×
01Social equalityPolitics & Society4.74×
02Face powderBeauty & Wellness3.40×
03Social changePolitics & Society2.63×
04Social movementPolitics & Society2.38×
05Ruby WaxMovies & TV2.24×
06ActivismPolitics & Society2.10×
07Broadway theatreTravel & Leisure2.07×
08Self-loveHealth1.91×
09Los AngelesTravel & Leisure1.89×
10LivemusicMusic & Radio1.86×
11Art exhibitionArts & Culture1.84×
12Stranger ThingsMovies & TV1.77×
13Contemporary artArts & Culture1.65×
14Self careHealth1.59×
15American Student Dental AssociationBusiness & Career1.57×
16MuseumArts & Culture1.57×
17Local foodFood & Beverages1.56×
18Mail OnlineNews1.55×
19Google DocsInternet & Social Media1.50×
20New York CityTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Feminism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Feminism audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
MindfulnessBALANCE1.41×
SustainabilityBALANCE1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Feminism audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Need for SecurityCONSERVATISM0.70×
Family OrientationCONSERVATISM0.80×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Feminism have in United Kingdom?

Feminism has an estimated audience of 3,156,308 people in United Kingdom, concentrated in England and Greater London.

02

What is the gender split and age of Feminism fans?

72.2% of Feminism fans are female, 27.8% are male, with an average age of 36.9 years.

03

Which brands do Feminism fans like most?

Feminism fans show strongest brand affinity for American Student Dental Association (1.57×), Face powder (3.4×), and Mail Online (1.55×) over the country average.

04

Where do Feminism fans live in United Kingdom?

Feminism fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Feminism fans also like?

Beyond Feminism itself, the audience over-indexes on Face powder (3.4×), Mail Online (1.55×), Activism (2.1×), and Social equality (4.74×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Feminism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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