A data profile of the people who buy, follow and care about Feminism in United Kingdom — modelled from more than twelve digital signal sources. Feminism has an estimated audience of 3,156,308 people in United Kingdom.
The average Feminism fan in United Kingdom is 36.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include American Student Dental Association, Face powder, Mail Online, with strongest over-indexing on American Student Dental Association (1.57× the country average).
Demographically, the Feminism audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Feminism fan in United Kingdom is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for American Student Dental Association.
The key figures that characterise the Feminism profile in United Kingdom.
72.2% are female, 27.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 36.9 |
| Estimated audience size | 3,156,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Feminism audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.8% |
| Brazil | 5.8% |
| United Kingdom | 5.5% |
Where the Feminism audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.23× | |
| 02 | Greater London | ~500K | 1.16× | |
| 03 | South East | ~500K | 1.06× | |
| 04 | East of England | ~300K | 1.06× | |
| 05 | South West | ~300K | 1.06× | |
| 06 | Wales | ~200K | 1.06× | |
| 07 | East Midlands | ~200K | 1.05× | |
| 08 | Scotland | ~300K | 1.01× | |
| 09 | England | ~2.5M | 0.98× | |
| 10 | Northern Ireland | ~90K | 0.96× | |
| 11 | North East | ~100K | 0.86× | |
| 12 | Yorkshire and the Humber | ~200K | 0.79× | |
| 13 | West Midlands | ~100K | 0.75× |
The strongest cross-interests of the Feminism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social equality | Politics & Society | 4.74× | ||
| 02 | Face powder | Beauty & Wellness | 3.40× | ||
| 03 | Social change | Politics & Society | 2.63× | ||
| 04 | Social movement | Politics & Society | 2.38× | ||
| 05 | Ruby Wax | Movies & TV | 2.24× | ||
| 06 | Activism | Politics & Society | 2.10× | ||
| 07 | Broadway theatre | Travel & Leisure | 2.07× | ||
| 08 | Self-love | Health | 1.91× | ||
| 09 | Los Angeles | Travel & Leisure | 1.89× | ||
| 10 | Livemusic | Music & Radio | 1.86× | ||
| 11 | Art exhibition | Arts & Culture | 1.84× | ||
| 12 | Stranger Things | Movies & TV | 1.77× | ||
| 13 | Contemporary art | Arts & Culture | 1.65× | ||
| 14 | Self care | Health | 1.59× | ||
| 15 | American Student Dental Association | Business & Career | 1.57× | ||
| 16 | Museum | Arts & Culture | 1.57× | ||
| 17 | Local food | Food & Beverages | 1.56× | ||
| 18 | Mail Online | News | 1.55× | ||
| 19 | Google Docs | Internet & Social Media | 1.50× | ||
| 20 | New York City | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.47× | |
| Mindfulness | BALANCE | 1.41× | |
| Sustainability | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Family Orientation | CONSERVATISM | 0.80× |
Feminism has an estimated audience of 3,156,308 people in United Kingdom, concentrated in England and Greater London.
72.2% of Feminism fans are female, 27.8% are male, with an average age of 36.9 years.
Feminism fans show strongest brand affinity for American Student Dental Association (1.57×), Face powder (3.4×), and Mail Online (1.55×) over the country average.
Feminism fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Feminism itself, the audience over-indexes on Face powder (3.4×), Mail Online (1.55×), Activism (2.1×), and Social equality (4.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Feminism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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