A data profile of the people who buy, follow and care about Art exhibition in United Kingdom — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 6,629,469 people in United Kingdom.
The average Art exhibition fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Contemporary art, Modern art, Fine art, with strongest over-indexing on Contemporary art (4.76× the country average).
Demographically, the Art exhibition audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Art exhibition fan in United Kingdom is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Art exhibition profile in United Kingdom.
61.5% are female, 38.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.2 |
| Estimated audience size | 6,629,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Art exhibition audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
Where the Art exhibition audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 1.39× | |
| 02 | South East | ~1M | 1.27× | |
| 03 | West Midlands | ~300K | 1.20× | |
| 04 | Yorkshire and the Humber | ~600K | 1.09× | |
| 05 | South West | ~600K | 1.02× | |
| 06 | East Midlands | ~500K | 0.97× | |
| 07 | North East | ~200K | 0.96× | |
| 08 | Northern Ireland | ~200K | 0.95× | |
| 09 | East of England | ~600K | 0.94× | |
| 10 | Wales | ~400K | 0.94× | |
| 11 | Scotland | ~500K | 0.91× | |
| 12 | North West | ~600K | 0.79× |
The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal Academy of Arts | Arts & Culture | 6.29× | ||
| 02 | Digital illustration | Arts & Culture | 6.12× | ||
| 03 | National Gallery | Arts & Culture | 6.00× | ||
| 04 | Oil painting | Arts & Culture | 5.67× | ||
| 05 | Digital art | Arts & Culture | 5.12× | ||
| 06 | Abstract art | Arts & Culture | 5.03× | ||
| 07 | Saatchi Gallery | Arts & Culture | 4.85× | ||
| 08 | Contemporary art | Arts & Culture | 4.76× | ||
| 09 | Modern art | Arts & Culture | 4.74× | ||
| 10 | Plastic arts | Arts & Culture | 4.70× | ||
| 11 | Watercolor painting | Arts & Culture | 4.54× | ||
| 12 | DeviantArt | Internet & Social Media | 4.34× | ||
| 13 | Work of art | Arts & Culture | 4.04× | ||
| 14 | Houseplant | Home & Garden | 3.88× | ||
| 15 | Fine art | Business & Career | 3.69× | ||
| 16 | Museum | Arts & Culture | 3.31× | ||
| 17 | Illustration | Arts & Culture | 3.22× | ||
| 18 | Art museum | Arts & Culture | 3.11× | ||
| 19 | Home Interior Design | Home & Garden | 3.05× | ||
| 20 | Newcast | Business & Career | 3.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.44× | |
| Sustainability | BALANCE | 1.69× | |
| Pet Ownership | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Patriotism | CONSERVATISM | 0.76× |
Art exhibition has an estimated audience of 6,629,469 people in United Kingdom, concentrated in England and South East.
61.5% of Art exhibition fans are female, 38.5% are male, with an average age of 43.2 years.
Art exhibition fans show strongest brand affinity for Contemporary art (4.76×), Modern art (4.74×), and Fine art (3.69×) over the country average.
Art exhibition fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Art exhibition itself, the audience over-indexes on Modern art (4.74×), Fine art (3.69×), Oil painting (5.67×), and Museum (3.31×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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