A data profile of the people who buy, follow and care about Work of art in United Kingdom — modelled from more than twelve digital signal sources. Work of art has an estimated audience of 3,759,560 people in United Kingdom.
The average Work of art fan in United Kingdom is 43.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Wales.
Top brand affinities include Art exhibition, Fine art, Do it yourself (DIY), with strongest over-indexing on Art exhibition (4.04× the country average).
Demographically, the Work of art audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Work of art fan in United Kingdom is more female, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Work of art profile in United Kingdom.
62.3% are female, 37.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.8 |
| Estimated audience size | 3,759,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Work of art audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 6.5% |
| Japan | 6.3% |
Where the Work of art audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 2.06× | |
| 02 | East of England | ~400K | 1.09× | |
| 03 | West Midlands | ~200K | 1.06× | |
| 04 | South West | ~300K | 1.02× | |
| 05 | North East | ~100K | 1.02× | |
| 06 | South East | ~500K | 1.00× | |
| 07 | East Midlands | ~300K | 0.99× | |
| 08 | Yorkshire and the Humber | ~300K | 0.97× | |
| 09 | Northern Ireland | ~100K | 0.92× | |
| 10 | North West | ~400K | 0.91× | |
| 11 | Scotland | ~300K | 0.80× | |
| 12 | England | ~1.5M | 0.48× |
The strongest cross-interests of the Work of art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 4.04× | ||
| 02 | British Museum | Arts & Culture | 3.09× | ||
| 03 | Abstract art | Arts & Culture | 2.73× | ||
| 04 | Oil painting | Arts & Culture | 2.66× | ||
| 05 | Museum | Arts & Culture | 2.60× | ||
| 06 | Contemporary art | Arts & Culture | 2.47× | ||
| 07 | Fine art | Business & Career | 2.45× | ||
| 08 | Houseplant | Home & Garden | 2.25× | ||
| 09 | Art museum | Arts & Culture | 2.09× | ||
| 10 | Livemusic | Music & Radio | 1.93× | ||
| 11 | Wikipedia | Internet & Social Media | 1.91× | ||
| 12 | Modern art | Arts & Culture | 1.88× | ||
| 13 | Philanthropy | Arts & Culture | 1.84× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.82× | ||
| 15 | Etsy | Fashion & Accessoires | 1.82× | ||
| 16 | Local food | Food & Beverages | 1.67× | ||
| 17 | Donald Trump | Politics & Society | 1.60× | ||
| 18 | Volunteering | Politics & Society | 1.60× | ||
| 19 | Batman | Movies & TV | 1.57× | ||
| 20 | Superman | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.46× | |
| Early Adopter Mentality | POWER | 1.45× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.93× |
Work of art has an estimated audience of 3,759,560 people in United Kingdom, concentrated in England and South East.
62.3% of Work of art fans are female, 37.7% are male, with an average age of 43.8 years.
Work of art fans show strongest brand affinity for Art exhibition (4.04×), Fine art (2.45×), and Do it yourself (DIY) (1.82×) over the country average.
Work of art fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~500K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Work of art itself, the audience over-indexes on Fine art (2.45×), Do it yourself (DIY) (1.82×), Museum (2.6×), and Contemporary art (2.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Work of art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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