A data profile of the people who buy, follow and care about Work of art in France — modelled from more than twelve digital signal sources. Work of art has an estimated audience of 2,434,849 people in France.
Work of art has an estimated audience of 2,434,849 people in France. 59.3% are female, 40.7% are male, average age 41.4. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Girl power, Single-lens reflex camera.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (407.12× the country average).
Demographically, the Work of art audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Work of art fan in France is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Work of art profile in France.
59.3% are female, 40.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 41.4 |
| Estimated audience size | 2,434,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Work of art audience comes from France.
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 6.5% |
| Japan | 6.3% |
The strongest cross-interests of the Work of art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 407.12× | ||
| 02 | Selfridges | Shopping | 258.82× | ||
| 03 | Plants vs. Zombies | Games | 35.08× | ||
| 04 | Christmas tree | Kids & Family | 28.82× | ||
| 05 | Christmas Gift | Kids & Family | 28.26× | ||
| 06 | Girl power | Politics & Society | 23.19× | ||
| 07 | Wide-angle lens | Technology & Electronics | 21.70× | ||
| 08 | Single-lens reflex camera | Technology & Electronics | 20.44× | ||
| 09 | Christmas lights | Home & Garden | 17.27× | ||
| 10 | Sexology | Kids & Family | 14.81× | ||
| 11 | Breast Cancer awareness | Health | 13.45× | ||
| 12 | Sustainable products | Politics & Society | 13.35× | ||
| 13 | Zoom lens | Technology & Electronics | 11.79× | ||
| 14 | Kitchen garden | Home & Garden | 8.89× | ||
| 15 | Dentistry | Business & Career | 7.38× | ||
| 16 | Broadcasting of sports events | Movies & TV | 6.19× | ||
| 17 | Modern art | Arts & Culture | 2.92× | ||
| 18 | Art exhibition | Arts & Culture | 2.83× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.83× | ||
| 20 | TikTok | Internet & Social Media | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.68× | |
| Career Orientation | POWER | 2.38× | |
| Design Affinity | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Work of art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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