A data profile of the people who buy, follow and care about Work of art in Italy — modelled from more than twelve digital signal sources. Work of art has an estimated audience of 4,080,887 people in Italy.
Work of art has an estimated audience of 4,080,887 people in Italy. 59.4% are female, 40.6% are male, average age 41.7. Top brand affinities: Art exhibition, Wikipedia, Do it yourself (DIY), Contemporary art, Harry Potter.
Top brand affinities include Art exhibition, Wikipedia, Do it yourself (DIY), with strongest over-indexing on Art exhibition (2.77× the country average).
Demographically, the Work of art audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
The typical Work of art fan in Italy is more female, around 41.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Work of art profile in Italy.
59.4% are female, 40.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 41.7 |
| Estimated audience size | 4,080,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Work of art audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 6.5% |
| Japan | 6.3% |
The strongest cross-interests of the Work of art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic arts | Arts & Culture | 2.92× | ||
| 02 | Contemporary art gallery | Arts & Culture | 2.86× | ||
| 03 | Art exhibition | Arts & Culture | 2.77× | ||
| 04 | Digital art | Arts & Culture | 2.40× | ||
| 05 | Abstract art | Arts & Culture | 2.30× | ||
| 06 | Wikipedia | Internet & Social Media | 2.25× | ||
| 07 | Watercolor painting | Arts & Culture | 2.10× | ||
| 08 | Robert Redford | Movies & TV | 2.05× | ||
| 09 | Modern art | Arts & Culture | 1.90× | ||
| 10 | Fine art | Business & Career | 1.90× | ||
| 11 | Contemporary art | Arts & Culture | 1.84× | ||
| 12 | Cultural heritage | Politics & Society | 1.82× | ||
| 13 | Satire | Literature | 1.80× | ||
| 14 | Art museum | Arts & Culture | 1.79× | ||
| 15 | Modern architecture | Arts & Culture | 1.64× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 17 | Batman | Movies & TV | 1.59× | ||
| 18 | Harry Potter | Movies & TV | 1.53× | ||
| 19 | Volunteering | Politics & Society | 1.53× | ||
| 20 | Superman | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.42× | |
| Mindfulness | BALANCE | 1.29× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Work of art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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