A data profile of the people who buy, follow and care about Cultural heritage in Italy — modelled from more than twelve digital signal sources. Cultural heritage has an estimated audience of 5,623,732 people in Italy.
The average Cultural heritage fan in Italy is 45.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Cultural history, Mobile payment, Stranger Things, with strongest over-indexing on Cultural history (5.17× the country average).
Demographically, the Cultural heritage audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cultural heritage fan in Italy is more female, around 45.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cultural history.
The key figures that characterise the Cultural heritage profile in Italy.
56.8% are female, 43.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 45.5 |
| Estimated audience size | 5,623,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Cultural heritage audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.6% |
| Italy | 7.8% |
| France | 7.2% |
Where the Cultural heritage audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~30K | 1.18× | |
| 02 | Basilicata | ~60K | 1.10× | |
| 03 | Aosta Valley | ~20K | 1.05× | |
| 04 | Umbria | ~90K | 1.00× | |
| 05 | Marche | ~100K | 0.98× | |
| 06 | Abruzzo | ~100K | 0.98× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 0.98× | |
| 08 | Friuli-Venezia Giulia | ~100K | 0.98× | |
| 09 | Lazio | ~700K | 0.97× | |
| 10 | Calabria | ~200K | 0.97× | |
| 11 | Sardinia | ~200K | 0.97× | |
| 12 | Liguria | ~200K | 0.96× | |
| 13 | Campania | ~600K | 0.95× | |
| 14 | Piedmont | ~400K | 0.94× | |
| 15 | Tuscany | ~400K | 0.94× | |
| 16 | Puglia | ~400K | 0.93× | |
| 17 | Sicilia | ~500K | 0.92× | |
| 18 | Emilia-Romagna | ~400K | 0.90× | |
| 19 | Veneto | ~400K | 0.90× | |
| 20 | Lombardy | ~800K | 0.80× |
The strongest cross-interests of the Cultural heritage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Irish dance | Music & Radio | 10.14× | ||
| 02 | Trendsetters | Politics & Society | 5.98× | ||
| 03 | Wearable technology | Technology & Electronics | 5.79× | ||
| 04 | Museology | Politics & Society | 5.20× | ||
| 05 | Cultural history | Arts & Culture | 5.17× | ||
| 06 | Mobile payment | Business & Career | 4.91× | ||
| 07 | Payment system | Shopping | 4.02× | ||
| 08 | Digital wallet | Internet & Social Media | 3.84× | ||
| 09 | Smart device | Technology & Electronics | 3.50× | ||
| 10 | Digital Trends | Technology & Electronics | 3.39× | ||
| 11 | Audio equipment | Technology & Electronics | 3.33× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 3.28× | ||
| 13 | Electronic funds transfer | Business & Career | 2.96× | ||
| 14 | Sustainable energy | Home & Garden | 2.83× | ||
| 15 | Stranger Things | Movies & TV | 2.81× | ||
| 16 | Nexi | Business & Career | 2.74× | ||
| 17 | Museum | Arts & Culture | 2.38× | ||
| 18 | Renewable energy | Business & Career | 2.20× | ||
| 19 | Modern art | Arts & Culture | 2.08× | ||
| 20 | Sardinian language | Politics & Society | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.18× | |
| Sustainability | BALANCE | 1.84× | |
| Family Orientation | CONSERVATISM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Healthy Lifestyle | BALANCE | 1.04× | |
| Need for Security | CONSERVATISM | 1.04× |
Cultural heritage has an estimated audience of 5,623,732 people in Italy, concentrated in Lombardy and Lazio.
56.8% of Cultural heritage fans are female, 43.2% are male, with an average age of 45.5 years.
Cultural heritage fans show strongest brand affinity for Cultural history (5.17×), Mobile payment (4.91×), and Stranger Things (2.81×) over the country average.
Cultural heritage fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cultural heritage itself, the audience over-indexes on Mobile payment (4.91×), Stranger Things (2.81×), Museum (2.38×), and Digital wallet (3.84×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cultural heritage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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