A data profile of the people who buy, follow and care about Cultural heritage in United Kingdom — modelled from more than twelve digital signal sources. Cultural heritage has an estimated audience of 4,199,595 people in United Kingdom.
The average Cultural heritage fan in United Kingdom is 48.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Cultural history, Museology, Historic preservation, with strongest over-indexing on Cultural history (15.5× the country average).
Demographically, the Cultural heritage audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cultural heritage fan in United Kingdom is more female, around 48.4 years old, with strong Design Affinity tendencies and a notable affinity for Cultural history.
The key figures that characterise the Cultural heritage profile in United Kingdom.
58.0% are female, 42.0% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 48.4 |
| Estimated audience size | 4,199,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 47% |
of the worldwide Cultural heritage audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.6% |
| Italy | 7.8% |
| France | 7.2% |
Where the Cultural heritage audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.58× | |
| 02 | West Midlands | ~200K | 1.19× | |
| 03 | North East | ~200K | 1.07× | |
| 04 | Yorkshire and the Humber | ~300K | 1.02× | |
| 05 | South East | ~600K | 0.99× | |
| 06 | South West | ~300K | 0.99× | |
| 07 | East Midlands | ~300K | 0.98× | |
| 08 | Scotland | ~400K | 0.97× | |
| 09 | East of England | ~400K | 0.96× | |
| 10 | Northern Ireland | ~100K | 0.92× | |
| 11 | North West | ~400K | 0.89× | |
| 12 | England | ~2.5M | 0.58× |
The strongest cross-interests of the Cultural heritage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cultural history | Arts & Culture | 15.50× | ||
| 02 | Museology | Politics & Society | 12.77× | ||
| 03 | Historic site | Arts & Culture | 11.15× | ||
| 04 | Historic preservation | Travel & Leisure | 8.25× | ||
| 05 | Genealogy | Health | 5.61× | ||
| 06 | British Museum | Arts & Culture | 3.64× | ||
| 07 | Archaeology | Politics & Society | 3.64× | ||
| 08 | Videography | Internet & Social Media | 3.38× | ||
| 09 | Museum | Arts & Culture | 2.78× | ||
| 10 | Art exhibition | Arts & Culture | 2.53× | ||
| 11 | Stranger Things | Movies & TV | 2.41× | ||
| 12 | Google Drive | Technology & Electronics | 2.33× | ||
| 13 | Google Docs | Internet & Social Media | 2.23× | ||
| 14 | Superman | Movies & TV | 1.85× | ||
| 15 | Pets | Pets & Animals | 1.71× | ||
| 16 | Halford | Music & Radio | 1.57× | ||
| 17 | Rock music | Music & Radio | 1.56× | ||
| 18 | Restaurants | Food & Beverages | 1.54× | ||
| 19 | History | Literature | 1.54× | ||
| 20 | American Student Dental Association | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.56× | |
| Patriotism | CONSERVATISM | 2.35× | |
| Luxury Orientation | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.03× | |
| Healthy Lifestyle | BALANCE | 1.06× | |
| Creativity | OPEN | 1.06× |
Cultural heritage has an estimated audience of 4,199,595 people in United Kingdom, concentrated in England and South East.
58.0% of Cultural heritage fans are female, 42.0% are male, with an average age of 48.4 years.
Cultural heritage fans show strongest brand affinity for Cultural history (15.5×), Museology (12.77×), and Historic preservation (8.25×) over the country average.
Cultural heritage fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~600K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cultural heritage itself, the audience over-indexes on Museology (12.77×), Historic preservation (8.25×), Pets (1.71×), and Historic site (11.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cultural heritage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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