A data profile of the people who buy, follow and care about Cultural history in United Kingdom — modelled from more than twelve digital signal sources. Cultural history has an estimated audience of 3,186,232 people in United Kingdom.
The average Cultural history fan in United Kingdom is 48.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Cultural heritage, Donald Trump, Art exhibition, with strongest over-indexing on Cultural heritage (15.5× the country average).
Demographically, the Cultural history audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cultural history fan in United Kingdom is more female, around 48.6 years old, with strong Patriotism tendencies and a notable affinity for Cultural heritage.
The key figures that characterise the Cultural history profile in United Kingdom.
57.1% are female, 42.9% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 48.6 |
| Estimated audience size | 3,186,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 20% | |
| 50+ | 49% |
of the worldwide Cultural history audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.9% |
| China | 7.2% |
| Italy | 6.7% |
Where the Cultural history audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~200K | 1.08× | |
| 02 | South West | ~300K | 1.05× | |
| 03 | West Midlands | ~100K | 1.04× | |
| 04 | South East | ~400K | 1.03× | |
| 05 | East of England | ~300K | 1.03× | |
| 06 | East Midlands | ~200K | 1.01× | |
| 07 | North East | ~100K | 1.00× | |
| 08 | Northern Ireland | ~100K | 1.00× | |
| 09 | Yorkshire and the Humber | ~300K | 0.99× | |
| 10 | Scotland | ~300K | 0.97× | |
| 11 | North West | ~300K | 0.92× | |
| 12 | England | ~2.5M | 0.84× |
The strongest cross-interests of the Cultural history audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cubism | Arts & Culture | 19.89× | ||
| 02 | Cultural heritage | Politics & Society | 15.50× | ||
| 03 | Online learning community | Business & Career | 13.66× | ||
| 04 | Frieze Art Fair | Arts & Culture | 9.70× | ||
| 05 | Zootopia | Movies & TV | 8.63× | ||
| 06 | TUI Cruises | Travel & Leisure | 8.48× | ||
| 07 | Nikon | Technology & Electronics | 8.21× | ||
| 08 | Canon | Technology & Electronics | 7.87× | ||
| 09 | Metropolitan Museum of Art | Arts & Culture | 7.61× | ||
| 10 | Flea market | Home & Garden | 5.36× | ||
| 11 | Art exhibition | Arts & Culture | 4.16× | ||
| 12 | Donald Trump | Politics & Society | 3.24× | ||
| 13 | Property finder | Home & Garden | 3.17× | ||
| 14 | Museum | Arts & Culture | 2.96× | ||
| 15 | Contemporary art | Arts & Culture | 2.65× | ||
| 16 | Fine art | Business & Career | 2.45× | ||
| 17 | Local food | Food & Beverages | 2.41× | ||
| 18 | EasyJet | Travel & Leisure | 2.29× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.89× | ||
| 20 | Superman | Movies & TV | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.32× | |
| Risk Appetite | THRILL | 2.13× | |
| Design Affinity | PREMIUM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.91× | |
| Convenience Orientation | PREMIUM | 0.97× |
Cultural history has an estimated audience of 3,186,232 people in United Kingdom, concentrated in England and South East.
57.1% of Cultural history fans are female, 42.9% are male, with an average age of 48.6 years.
Cultural history fans show strongest brand affinity for Cultural heritage (15.5×), Donald Trump (3.24×), and Art exhibition (4.16×) over the country average.
Cultural history fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cultural history itself, the audience over-indexes on Donald Trump (3.24×), Art exhibition (4.16×), TUI Cruises (8.48×), and Cubism (19.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cultural history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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