A data profile of the people who buy, follow and care about Cultural history in Spain — modelled from more than twelve digital signal sources. Cultural history has an estimated audience of 2,638,501 people in Spain.
Cultural history has an estimated audience of 2,638,501 people in Spain. 51.0% are female, 49.0% are male, average age 48.4. Top brand affinities: Cultural heritage, Kenzo, Frieze Art Fair, Wine tasting, Abstract art.
Top brand affinities include Cultural heritage, Kenzo, Frieze Art Fair, with strongest over-indexing on Cultural heritage (17.19× the country average).
Demographically, the Cultural history audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Travelling, Luxury Orientation.
The typical Cultural history fan in Spain is balanced, around 48.4 years old, with strong Travelling tendencies and a notable affinity for Cultural heritage.
The key figures that characterise the Cultural history profile in Spain.
51.0% are female, 49.0% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 48.4 |
| Estimated audience size | 2,638,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 46% |
of the worldwide Cultural history audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.9% |
| China | 7.2% |
| Italy | 6.7% |
The strongest cross-interests of the Cultural history audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frieze Art Fair | Arts & Culture | 20.46× | ||
| 02 | Cultural heritage | Politics & Society | 17.19× | ||
| 03 | Kenzo | Fashion & Accessoires | 9.32× | ||
| 04 | Exhibition | Arts & Culture | 7.01× | ||
| 05 | Book discussion club | Literature | 5.41× | ||
| 06 | Abstract art | Arts & Culture | 5.20× | ||
| 07 | Wine tasting | Food & Beverages | 4.94× | ||
| 08 | White wine | Food & Beverages | 4.78× | ||
| 09 | Oil painting | Arts & Culture | 4.57× | ||
| 10 | Art jewelry | Fashion & Accessoires | 3.87× | ||
| 11 | Lunch | Food & Beverages | 3.84× | ||
| 12 | Art exhibition | Arts & Culture | 3.79× | ||
| 13 | Handmade jewelry | Fashion & Accessoires | 3.74× | ||
| 14 | EasyJet | Travel & Leisure | 3.72× | ||
| 15 | Travel photography | Technology & Electronics | 3.04× | ||
| 16 | Modern art | Arts & Culture | 2.75× | ||
| 17 | Ryanair | Travel & Leisure | 2.53× | ||
| 18 | Renovation | Home & Garden | 2.50× | ||
| 19 | Museum | Arts & Culture | 2.50× | ||
| 20 | Sabadell | Business & Career | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.42× | |
| Luxury Orientation | PREMIUM | 2.34× | |
| Design Affinity | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.79× | |
| Quality Awareness | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cultural history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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