A data profile of the people who buy, follow and care about Cultural history in India — modelled from more than twelve digital signal sources. Cultural history has an estimated audience of 3,676,111 people in India.
Cultural history has an estimated audience of 3,676,111 people in India. 25.7% are female, 74.3% are male, average age 36.7. Top brand affinities: Career development, Hindustan, Psychology, Superman, Harry Potter.
Top brand affinities include Career development, Hindustan, Psychology, with strongest over-indexing on Career development (2.99× the country average).
Demographically, the Cultural history audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Cultural history fan in India is more male, around 36.7 years old, with strong Community Orientation tendencies and a notable affinity for Career development.
The key figures that characterise the Cultural history profile in India.
25.7% are female, 74.3% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 36.7 |
| Estimated audience size | 3,676,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Cultural history audience comes from India.
| Country | Share |
|---|---|
| United States | 11.9% |
| China | 7.2% |
| Italy | 6.7% |
The strongest cross-interests of the Cultural history audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hindustan | Politics & Society | 3.71× | ||
| 02 | Museum | Arts & Culture | 3.53× | ||
| 03 | Political science | Business & Career | 3.25× | ||
| 04 | Vintage clothing | Fashion & Accessoires | 3.22× | ||
| 05 | Art exhibition | Arts & Culture | 3.17× | ||
| 06 | Horoscope | Health | 3.05× | ||
| 07 | Career development | Business & Career | 2.99× | ||
| 08 | Sweepstakes | Games | 2.97× | ||
| 09 | Anthropology | Business & Career | 2.70× | ||
| 10 | International education | Business & Career | 2.47× | ||
| 11 | First-time buyer | Shopping | 2.43× | ||
| 12 | Psychology | Business & Career | 2.16× | ||
| 13 | Volunteering | Politics & Society | 2.15× | ||
| 14 | Renovation | Home & Garden | 2.05× | ||
| 15 | Himalayas | Travel & Leisure | 1.99× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 17 | BTS | Music & Radio | 1.98× | ||
| 18 | University | Business & Career | 1.71× | ||
| 19 | Harry Potter | Movies & TV | 1.69× | ||
| 20 | Superman | Movies & TV | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.40× | |
| Sustainability | BALANCE | 2.36× | |
| Mindfulness | BALANCE | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.32× | |
| Creativity | OPEN | 0.55× | |
| Social Media Usage | JOY | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cultural history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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