A data profile of the people who buy, follow and care about University in India — modelled from more than twelve digital signal sources. University has an estimated audience of 10,482,075 people in India.
The average University fan in India is 30.5 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Rajasthan.
Top brand affinities include International Chamber of Commerce, College, Education, with strongest over-indexing on International Chamber of Commerce (1.92× the country average).
Demographically, the University audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical University fan in India is more male, around 30.5 years old, with strong Community Orientation tendencies and a notable affinity for International Chamber of Commerce.
The key figures that characterise the University profile in India.
21.4% are female, 78.6% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 30.5 |
| Estimated audience size | 10,482,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 27% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide University audience comes from India.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
Where the University audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rajasthan | ~400K | 1.75× | |
| 02 | Bihar | ~300K | 1.48× | |
| 03 | Gujarat | ~400K | 1.36× | |
| 04 | Madhya Pradesh | ~300K | 1.35× | |
| 05 | Uttar Pradesh | ~700K | 1.29× | |
| 06 | Haryana | ~200K | 1.26× | |
| 07 | Chhattisgarh | ~80K | 1.25× | |
| 08 | Assam | ~100K | 1.21× | |
| 09 | Punjab (region) | ~200K | 1.20× | |
| 10 | Jharkhand | ~100K | 1.12× | |
| 11 | Uttarakhand | ~60K | 1.11× | |
| 12 | Karnataka | ~300K | 1.08× | |
| 13 | Telangana | ~200K | 1.07× | |
| 14 | Tripura | ~20K | 1.07× | |
| 15 | Maharashtra | ~500K | 0.98× | |
| 16 | Himachal Pradesh | ~40K | 0.95× | |
| 17 | Odisha | ~100K | 0.90× | |
| 18 | Arunachal Pradesh | ~6K | 0.90× | |
| 19 | Andhra Pradesh | ~100K | 0.89× | |
| 20 | Tamil Nadu | ~200K | 0.83× | |
| 21 | West Bengal | ~300K | 0.81× | |
| 22 | Jammu and Kashmir | ~40K | 0.81× | |
| 23 | Meghalaya | ~9K | 0.78× | |
| 24 | Kerala | ~100K | 0.76× | |
| 25 | Sikkim | ~4K | 0.76× | |
| 26 | Goa | ~8K | 0.73× | |
| 27 | Nagaland | ~5K | 0.72× | |
| 28 | Manipur | ~9K | 0.69× | |
| 29 | Mizoram | ~5K | 0.65× |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Development studies | Politics & Society | 4.30× | ||
| 02 | College | Business & Career | 2.99× | ||
| 03 | Academic degree | Business & Career | 2.55× | ||
| 04 | Communication studies | Business & Career | 2.42× | ||
| 05 | Heroes (TV series) | Movies & TV | 2.41× | ||
| 06 | Indeed.com | Business & Career | 2.19× | ||
| 07 | International Chamber of Commerce | Business & Career | 1.92× | ||
| 08 | Student | Business & Career | 1.90× | ||
| 09 | Learning | Business & Career | 1.89× | ||
| 10 | Humanities | Politics & Society | 1.87× | ||
| 11 | Bank of India | Business & Career | 1.85× | ||
| 12 | School | Kids & Family | 1.84× | ||
| 13 | Pro Kabaddi | Sports | 1.62× | ||
| 14 | Psychology | Business & Career | 1.61× | ||
| 15 | Bhojpuri language | Politics & Society | 1.61× | ||
| 16 | Personal development | Business & Career | 1.61× | ||
| 17 | Education | Business & Career | 1.57× | ||
| 18 | Employment | Business & Career | 1.57× | ||
| 19 | Virtual private network | Technology & Electronics | 1.56× | ||
| 20 | Social science | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Mindfulness | BALANCE | 1.28× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.83× |
University has an estimated audience of 10,482,075 people in India, concentrated in Uttar Pradesh and Maharashtra.
21.4% of University fans are female, 78.6% are male, with an average age of 30.5 years.
University fans show strongest brand affinity for International Chamber of Commerce (1.92×), College (2.99×), and Education (1.57×) over the country average.
University fans in India are most concentrated in Uttar Pradesh (reach ~700K), Maharashtra (reach ~500K), and Rajasthan (reach ~400K). These three regions account for the largest share of the active audience.
Beyond University itself, the audience over-indexes on College (2.99×), Education (1.57×), Student (1.9×), and Learning (1.89×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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