Rascasse Audience Intelligence

University Audience in Portugal

A data profile of the people who buy, follow and care about University in Portugal — modelled from more than twelve digital signal sources. University has an estimated audience of 1,964,106 people in Portugal.

#14among Touchpoint in Portugal#74in Business & Career

The average University fan in Portugal is 42.5 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the University profile in Portugal.

Audience size
2M
in Portugal
Gender
59.4%♀
40.6% male
Age
42.5
average years
Country rank
#434
Touchpoint in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University fans

59.4% are female, 40.6% are male, average age 42.5.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for University audience in Portugal
MetricValue
Female59.4%
Male40.6%
Average age42.5
Estimated audience size1,964,106
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the University audience in Portugal
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4924%
50+28%
Fig. 04

Worldwide distribution

0.7%

of the worldwide University audience comes from Portugal.

Worldwide audience distribution share by country for University
CountryShare
United States18.8%
Brazil5.6%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University audience in Portugal is strongest.

Fig. 05

Top regions by affinity

University fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1.5M3.86×
02Setúbal District~300K1.50×
03Azores~60K1.17×
04Porto District~500K1.14×
05Santarém District~100K1.14×
06Coimbra District~100K1.12×
07Faro District~100K1.05×
08Madeira~60K1.01×
09Évora District~30K0.94×
10Castelo Branco District~30K0.91×
11Aveiro District~100K0.90×
12Vila Real District~30K0.88×
13Bragança District~20K0.87×
14Leiria District~90K0.86×
15Portalegre District~20K0.86×
16Guarda District~20K0.85×
17Beja District~30K0.84×
18Viana do Castelo District~40K0.80×
19Braga District~100K0.79×
20Viseu District~50K0.78×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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