A data profile of the people who buy, follow and care about Parties in Portugal — modelled from more than twelve digital signal sources. Parties has an estimated audience of 3,848,093 people in Portugal.
The average Parties fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include My Little Pony, with strongest over-indexing on My Little Pony (1.54× the country average).
Demographically, the Parties audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical Parties fan in Portugal is more female, around 44.9 years old, with strong Extroversion tendencies and a notable affinity for My Little Pony.
The key figures that characterise the Parties profile in Portugal.
60.2% are female, 39.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 44.9 |
| Estimated audience size | 3,848,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Parties audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
Where the Parties audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~400K | 1.68× | |
| 02 | Lisbon District | ~2M | 1.65× | |
| 03 | Setúbal District | ~500K | 1.29× | |
| 04 | Madeira | ~100K | 1.22× | |
| 05 | Porto District | ~1M | 1.19× | |
| 06 | Santarém District | ~200K | 1.19× | |
| 07 | Leiria District | ~200K | 1.05× | |
| 08 | Azores | ~100K | 1.02× | |
| 09 | Braga District | ~400K | 1.00× | |
| 10 | Coimbra District | ~200K | 1.00× | |
| 11 | Bragança District | ~40K | 0.97× | |
| 12 | Aveiro District | ~300K | 0.96× | |
| 13 | Évora District | ~60K | 0.96× | |
| 14 | Beja District | ~60K | 0.96× | |
| 15 | Guarda District | ~50K | 0.96× | |
| 16 | Portalegre District | ~40K | 0.96× | |
| 17 | Castelo Branco District | ~70K | 0.95× | |
| 18 | Vila Real District | ~70K | 0.94× | |
| 19 | Viseu District | ~100K | 0.93× | |
| 20 | Viana do Castelo District | ~90K | 0.93× |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | My Little Pony | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Design Affinity | PREMIUM | 1.17× | |
| Mindfulness | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 1.00× | |
| Tradition | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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