Rascasse Audience Intelligence

Parties Audience in Belgium

A data profile of the people who buy, follow and care about Parties in Belgium — modelled from more than twelve digital signal sources. Parties has an estimated audience of 2,630,447 people in Belgium.

#3among Touchpoint in Belgium#8in Music & Radio

The average Parties fan in Belgium is 42.7 years old, more female, and lives primarily in Antwerp.

The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.

Top brand affinities include Concerts, Bars, Music videos, with strongest over-indexing on Concerts (1.66× the country average).

Demographically, the Parties audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Parties fan in Belgium is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Parties profile in Belgium.

Audience size
2.6M
in Belgium
Gender
57.1%♀
42.9% male
Age
42.7
average years
Country rank
#202
Touchpoint in Belgium
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parties fans

57.1% are female, 42.9% are male, average age 42.7.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Parties audience in Belgium
MetricValue
Female57.1%
Male42.9%
Average age42.7
Estimated audience size2,630,447
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Parties audience in Belgium
Age bracketShare%
16-1913%
20-2919%
30-3917%
40-4921%
50+30%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Parties audience comes from Belgium.

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parties audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Parties fans by region: top regions in Belgium
#RegionReachAffinity×
01Antwerp~400K1.48×
02East Flanders~400K1.43×
03Flemish Brabant~300K1.38×
04Limburg~200K1.38×
05West Flanders~300K1.36×
06Brussels~200K1.14×
07Luxembourg~60K0.83×
08Walloon Brabant~60K0.81×
09Province of Namur~90K0.77×
10Liege~200K0.73×
11Hainaut~200K0.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parties audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parties audience
#·InterestCategoryAffinity×
01Romance novelsLiterature1.84×
02WeddingsKids & Family1.75×
03PizzaFood & Beverages1.75×
04Wedding dressFashion & Accessoires1.74×
05Music videosMusic & Radio1.73×
06DinnerFood & Beverages1.69×
07ConcertsMusic & Radio1.66×
08BarsTravel & Leisure1.66×
09VolunteeringPolitics & Society1.62×
10DessertsFood & Beverages1.59×
11LodgingTravel & Leisure1.59×
12KinepolisMovies & TV1.58×
13Social media marketingBusiness & Career1.58×
14RunningSports1.56×
15DrawingHome & Garden1.55×
16Deal of the dayShopping1.55×
17NecklaceFashion & Accessoires1.55×
18BraceletFashion & Accessoires1.52×
19GreeceTravel & Leisure1.51×
20AmsterdamTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parties audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parties audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
MindfulnessBALANCE1.32×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parties audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.93×
CreativityOPEN0.93×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parties have in Belgium?

Parties has an estimated audience of 2,630,447 people in Belgium, concentrated in Antwerp and East Flanders.

02

What is the gender split and age of Parties fans?

57.1% of Parties fans are female, 42.9% are male, with an average age of 42.7 years.

03

Which brands do Parties fans like most?

Parties fans show strongest brand affinity for Concerts (1.66×), Bars (1.66×), and Music videos (1.73×) over the country average.

04

Where do Parties fans live in Belgium?

Parties fans in Belgium are most concentrated in Antwerp (reach ~400K), East Flanders (reach ~400K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Parties fans also like?

Beyond Parties itself, the audience over-indexes on Bars (1.66×), Music videos (1.73×), Desserts (1.59×), and Kinepolis (1.58×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Belgium

See Parties audiences in other countries

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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