A data profile of the people who buy, follow and care about Concerts in Belgium — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 2,903,035 people in Belgium.
The average Concerts fan in Belgium is 43.2 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Antwerp.
Top brand affinities include Grote Markt, Station Antwerpen Centraal, Rock music, with strongest over-indexing on Grote Markt (2.62× the country average).
Demographically, the Concerts audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Concerts fan in Belgium is balanced, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Grote Markt.
The key figures that characterise the Concerts profile in Belgium.
54.3% are female, 45.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.2 |
| Estimated audience size | 2,903,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Concerts audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
Where the Concerts audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~400K | 1.36× | |
| 02 | Liege | ~300K | 1.30× | |
| 03 | Province of Namur | ~200K | 1.25× | |
| 04 | Walloon Brabant | ~90K | 1.22× | |
| 05 | Brussels | ~200K | 1.09× | |
| 06 | Luxembourg | ~80K | 1.06× | |
| 07 | Flemish Brabant | ~200K | 0.92× | |
| 08 | Antwerp | ~200K | 0.76× | |
| 09 | East Flanders | ~200K | 0.72× | |
| 10 | West Flanders | ~200K | 0.67× | |
| 11 | Limburg | ~90K | 0.67× |
The strongest cross-interests of the Concerts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ING Arena | Music & Radio | 2.65× | ||
| 02 | ALMA | Music & Radio | 2.65× | ||
| 03 | Ancienne Belgique | Music & Radio | 2.65× | ||
| 04 | Grote Markt | Music & Radio | 2.62× | ||
| 05 | BOtanique | Music & Radio | 2.60× | ||
| 06 | BASE | Music & Radio | 2.27× | ||
| 07 | Station Antwerpen Centraal | Music & Radio | 1.88× | ||
| 08 | AFAS Dome | Music & Radio | 1.88× | ||
| 09 | Rock music | Music & Radio | 1.86× | ||
| 10 | Nightclubs | Music & Radio | 1.78× | ||
| 11 | Pop music | Music & Radio | 1.74× | ||
| 12 | Music videos | Music & Radio | 1.71× | ||
| 13 | RTBF | Movies & TV | 1.68× | ||
| 14 | Parties | Music & Radio | 1.66× | ||
| 15 | Literature | Business & Career | 1.65× | ||
| 16 | Bars | Travel & Leisure | 1.64× | ||
| 17 | Comedy movies | Movies & TV | 1.62× | ||
| 18 | Hip hop music | Music & Radio | 1.59× | ||
| 19 | Wine | Food & Beverages | 1.57× | ||
| 20 | Dance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.21× | |
| Urban Lifestyle | OPEN | 1.02× | |
| Design Affinity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Pet Ownership | JOY | 0.88× |
Concerts has an estimated audience of 2,903,035 people in Belgium, concentrated in Hainaut and Liege.
54.3% of Concerts fans are female, 45.7% are male, with an average age of 43.2 years.
Concerts fans show strongest brand affinity for Grote Markt (2.62×), Station Antwerpen Centraal (1.88×), and Rock music (1.86×) over the country average.
Concerts fans in Belgium are most concentrated in Hainaut (reach ~400K), Liege (reach ~300K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Concerts itself, the audience over-indexes on Station Antwerpen Centraal (1.88×), Rock music (1.86×), Pop music (1.74×), and Comedy movies (1.62×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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