A data profile of the people who buy, follow and care about BASE in Belgium — modelled from more than twelve digital signal sources. BASE has an estimated audience of 1,589,063 people in Belgium.
The average BASE fan in Belgium is 42.0 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, Brussels.
Top brand affinities include Concerts, Music videos, Musical film, with strongest over-indexing on Concerts (2.27× the country average).
Demographically, the BASE audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical BASE fan in Belgium is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Concerts.
The key figures that characterise the BASE profile in Belgium.
56.0% are female, 44.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.0 |
| Estimated audience size | 1,589,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide BASE audience comes from Belgium.
| Country | Share |
|---|---|
| Japan | 34.6% |
| United States | 16.5% |
| Belgium | 10.7% |
Where the BASE audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.65× | |
| 02 | Hainaut | ~200K | 1.30× | |
| 03 | Antwerp | ~200K | 1.27× | |
| 04 | Liege | ~100K | 1.10× | |
| 05 | Flemish Brabant | ~100K | 1.02× | |
| 06 | Province of Namur | ~70K | 0.97× | |
| 07 | Walloon Brabant | ~40K | 0.95× | |
| 08 | East Flanders | ~100K | 0.77× | |
| 09 | Limburg | ~60K | 0.74× | |
| 10 | Luxembourg | ~30K | 0.66× | |
| 11 | West Flanders | ~80K | 0.60× |
The strongest cross-interests of the BASE audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Folic acid | Health | 2.90× | ||
| 02 | Concerts | Music & Radio | 2.27× | ||
| 03 | Jazz fusion | Music & Radio | 1.89× | ||
| 04 | L'Équipe | Sports | 1.82× | ||
| 05 | Cello | Music & Radio | 1.79× | ||
| 06 | Valentino | Fashion & Accessoires | 1.77× | ||
| 07 | Mystery fiction | Literature | 1.75× | ||
| 08 | Florida | Travel & Leisure | 1.73× | ||
| 09 | Rock Werchter | Music & Radio | 1.68× | ||
| 10 | Romance novels | Literature | 1.67× | ||
| 11 | Lacoste | Fashion & Accessoires | 1.66× | ||
| 12 | Magnesium | Health | 1.60× | ||
| 13 | Music videos | Music & Radio | 1.59× | ||
| 14 | Musical film | Movies & TV | 1.58× | ||
| 15 | Patek Philippe | Fashion & Accessoires | 1.58× | ||
| 16 | Ibiza | Travel & Leisure | 1.54× | ||
| 17 | Milan | Travel & Leisure | 1.53× | ||
| 18 | Chanson | Music & Radio | 1.53× | ||
| 19 | Bonsai | Home & Garden | 1.53× | ||
| 20 | Tomorrowland | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Design Affinity | PREMIUM | 1.25× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Creativity | OPEN | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.93× |
BASE has an estimated audience of 1,589,063 people in Belgium, concentrated in Hainaut and Antwerp.
56.0% of BASE fans are female, 44.0% are male, with an average age of 42.0 years.
BASE fans show strongest brand affinity for Concerts (2.27×), Music videos (1.59×), and Musical film (1.58×) over the country average.
BASE fans in Belgium are most concentrated in Hainaut (reach ~200K), Antwerp (reach ~200K), and Brussels (reach ~200K). These three regions account for the largest share of the active audience.
Beyond BASE itself, the audience over-indexes on Music videos (1.59×), Musical film (1.58×), Ibiza (1.54×), and Romance novels (1.67×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for BASE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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