BASE Audience in Germany
A data profile of the people who buy, follow and care about BASE in Germany — modelled from more than twelve digital signal sources. BASE has an estimated audience of 472,707 people in Germany.
The average BASE fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.24× the country average).
Demographically, the BASE audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Tradition, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BASE fan in Germany is balanced, around 37.3 years old, with strong Tradition tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the BASE profile in Germany.
Search interest · 12-month trend
Demographics of BASE fans
52.0% are female, 48.0% are male, average age 37.3.
Gender split
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 37.3 |
| Estimated audience size | 472,707 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide BASE audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 34.6% |
| United States | 16.5% |
| Belgium | 10.7% |
Geography
Where the BASE audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.27× | |
| 02 | Nordrhein-Westfalen | ~70K | 1.23× | |
| 03 | Baden-Württemberg | ~40K | 1.23× | |
| 04 | Hessen | ~20K | 1.08× | |
| 05 | Hamburg | ~6K | 1.01× | |
| 06 | Niedersachsen | ~30K | 1.00× | |
| 07 | Brandenburg | ~8K | 0.97× | |
| 08 | Bremen | ~2K | 0.97× | |
| 09 | Bayern | ~40K | 0.96× | |
| 10 | Sachsen | ~10K | 0.96× | |
| 11 | Rheinland-Pfalz | ~10K | 0.95× | |
| 12 | Thüringen | ~6K | 0.95× | |
| 13 | Sachsen-Anhalt | ~6K | 0.93× | |
| 14 | Saarland | ~3K | 0.91× | |
| 15 | Schleswig-Holstein | ~8K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the BASE audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Balmain | Fashion & Accessoires | 3.85× | ||
| 02 | Milan | Travel & Leisure | 2.72× | ||
| 03 | Eurodance | Music & Radio | 2.69× | ||
| 04 | Concerts | Music & Radio | 2.68× | ||
| 05 | Vacations | Travel & Leisure | 2.26× | ||
| 06 | Nature | Home & Garden | 2.24× | ||
| 07 | MSN | News | 1.99× | ||
| 08 | Self-confidence | Health | 1.97× | ||
| 09 | Lodging | Travel & Leisure | 1.96× | ||
| 10 | Swimsuit | Fashion & Accessoires | 1.89× | ||
| 11 | Social media marketing | Business & Career | 1.80× | ||
| 12 | Robert Redford | Movies & TV | 1.78× | ||
| 13 | Family | Kids & Family | 1.71× | ||
| 14 | Music festivals | Music & Radio | 1.69× | ||
| 15 | Crochet | Home & Garden | 1.68× | ||
| 16 | Livemusic | Music & Radio | 1.63× | ||
| 17 | French Bulldog | Pets & Animals | 1.57× | ||
| 18 | Stuttgart | Travel & Leisure | 1.56× | ||
| 19 | Technology & Electronics | 1.54× | |||
| 20 | German language | Politics & Society | 1.52× |
Personality of the BASE audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Indulgence | JOY | 1.24× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.92× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Frequently asked questions
How many fans does BASE have in Germany?
BASE has an estimated audience of 472,707 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of BASE fans?
52.0% of BASE fans are female, 48.0% are male, with an average age of 37.3 years.
Which brands do BASE fans like most?
BASE fans show strongest brand affinity for Nature (2.24×), Concerts (2.68×), and Family (1.71×) over the country average.
Where do BASE fans live in Germany?
BASE fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do BASE fans also like?
Beyond BASE itself, the audience over-indexes on Concerts (2.68×), Family (1.71×), Vacations (2.26×), and Milan (2.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See BASE audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for BASE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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