Berlin Audience in Germany
Berlin has an estimated audience of 12,078,121 people in Germany. 51.3% are female, 48.7% are male, average age 37.2. Top regions: Berlin, Nordrhein-Westfalen, Brandenburg. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Israel, Handmade Gifts.
The average Berlin fan in Germany is 37.2 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Brandenburg. Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.84× the country average). Demographically, the Berlin audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Berlin fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 37.2 |
| Estimated audience size | 12,078,121 |
Audience persona
The typical Berlin fan in Germany is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 2,763,949 | 5.48× |
| Nordrhein-Westfalen | 1,266,748 | 0.48× |
| Brandenburg | 1,164,292 | 3.11× |
| Bayern | 910,228 | 0.47× |
| Baden-Württemberg | 729,148 | 0.44× |
| Niedersachsen | 616,476 | 0.53× |
| Hessen | 457,190 | 0.5× |
| Sachsen | 398,038 | 0.67× |
| Rheinland-Pfalz | 250,018 | 0.41× |
| Sachsen-Anhalt | 236,860 | 0.76× |
| Schleswig-Holstein | 217,541 | 0.5× |
| Thüringen | 179,992 | 0.58× |
| Mecklenburg-Vorpommern | 164,615 | 0.71× |
| Hamburg | 154,916 | 0.57× |
| Saarland | 52,710 | 0.36× |
| Bremen | 45,233 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.84× | Music & Radio |
| KLIX (AM) | 3.09× | Music & Radio |
| Stradivarius | 1.91× | Shopping |
| Israel | 2.3× | Travel & Leisure |
| Handmade Gifts | 1.9× | Kids & Family |
| Home Delivery | 2.36× | Food & Beverages |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.6× | Music & Radio |
| Google Analytics | 1.62× | Internet & Social Media |
| Building insulation | 2.67× | Home & Garden |
| Volvo V60 | 2.75× | Cars & Mobility |
| Corfu (regional unit) | 1.83× | Travel & Leisure |
| Alaska | 1.91× | Travel & Leisure |
| Picnic | 1.81× | Kids & Family |
| Liberace | 3× | Music & Radio |
| Theocracy | 4.89× | Music & Radio |
| San Gil | 1.96× | Travel & Leisure |
| Glashütte | 2× | Travel & Leisure |
| Zagreb | 1.74× | Travel & Leisure |
| Staycation | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.16 |
| Sustainability | BALANCE | 1.09 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.7% |
| United States | 11.8% |
| United Kingdom | 4.3% |
See Berlin audiences in other countries
More Concert venue audiences in Germany
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Berlin have in Germany?
Berlin has an estimated audience of 12,078,121 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Berlin fans?
51.3% of Berlin fans are female, 48.7% are male, with an average age of 37.2 years.
Which brands do Berlin fans like most?
Berlin fans show strongest brand affinity for Gil Ofarim (1.84×), KLIX (AM) (3.09×), and Stradivarius (1.91×) over the country average.
Where do Berlin fans live in Germany?
Berlin fans in Germany are most concentrated in Berlin (reach 2,763,949), Nordrhein-Westfalen (reach 1,266,748), and Brandenburg (reach 1,164,292). These three regions account for the largest share of the active audience.
What other brands do Berlin fans also like?
Beyond Berlin itself, the audience over-indexes on KLIX (AM) (3.09×), Stradivarius (1.91×), Israel (2.3×), and Handmade Gifts (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.