Rascasse Audience Intelligence

Berlin Audience in Germany

A data profile of the people who buy, follow and care about Berlin in Germany — modelled from more than twelve digital signal sources. Berlin has an estimated audience of 11,694,277 people in Germany.

#3among Concert venue in Germany#10among POI in Germany#16in Music & Radio

The average Berlin fan in Germany is 35.8 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Brandenburg.

Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.73× the country average).

Demographically, the Berlin audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Berlin fan in Germany is more female, around 35.8 years old, with strong Tradition tendencies and a notable affinity for Nature.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berlin profile in Germany.

Audience size
11.7M
in Germany
Gender
55.7%♀
44.3% male
Age
35.8
average years
Country rank
#232
POI in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Berlin fans

55.7% are female, 44.3% are male, average age 35.8.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Berlin audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age35.8
Estimated audience size11,694,277
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Berlin audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Berlin audience comes from Germany.

Worldwide audience distribution share by country for Berlin
CountryShare
Germany49.9%
United States11.4%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berlin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Berlin fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~2.5M5.16×
02Brandenburg~1M3.16×
03Sachsen-Anhalt~200K0.82×
04Mecklenburg-Vorpommern~200K0.79×
05Sachsen~400K0.69×
06Thüringen~200K0.63×
07Hamburg~100K0.57×
08Niedersachsen~600K0.53×
09Schleswig-Holstein~200K0.53×
10Hessen~400K0.50×
11Bremen~50K0.48×
12Nordrhein-Westfalen~1M0.47×
13Bayern~900K0.47×
14Baden-Württemberg~700K0.43×
15Rheinland-Pfalz~200K0.42×
16Saarland~50K0.37×
Fig. 06

Affinity by region

Affinity by region — Berlin, Germany
0.37×1.00×5.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berlin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berlin audience
#·InterestCategoryAffinity×
01EurodanceMusic & Radio3.29×
02ConcertsMusic & Radio3.18×
03VacationsTravel & Leisure2.74×
04NatureHome & Garden2.73×
05Underground hip hopMusic & Radio2.05×
06Self-confidenceHealth2.05×
07FamilyKids & Family2.04×
08LodgingTravel & Leisure1.99×
09Music festivalsMusic & Radio1.98×
10MSNNews1.97×
11EmailTechnology & Electronics1.82×
12Social media marketingBusiness & Career1.78×
13German languagePolitics & Society1.77×
14LivemusicMusic & Radio1.68×
15CrochetHome & Garden1.66×
16DrawingHome & Garden1.65×
17ZaraShopping1.60×
18GermanyTravel & Leisure1.58×
19Self careHealth1.55×
20StuttgartTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berlin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berlin audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Community OrientationOPEN1.24×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berlin audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Need for SecurityCONSERVATISM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Berlin have in Germany?

Berlin has an estimated audience of 11,694,277 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Berlin fans?

55.7% of Berlin fans are female, 44.3% are male, with an average age of 35.8 years.

03

Which brands do Berlin fans like most?

Berlin fans show strongest brand affinity for Nature (2.73×), Concerts (3.18×), and Family (2.04×) over the country average.

04

Where do Berlin fans live in Germany?

Berlin fans in Germany are most concentrated in Berlin (reach ~2.5M), Nordrhein-Westfalen (reach ~1M), and Brandenburg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Berlin fans also like?

Beyond Berlin itself, the audience over-indexes on Concerts (3.18×), Family (2.04×), Germany (1.58×), and Vacations (2.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in Germany

See Berlin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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