Berlin Audience in United States

Berlin has an estimated audience of 2,647,254 people in United States. 53.7% are female, 46.3% are male, average age 40.4. Top regions: California, New York, Texas. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Houston Astros.

The average Berlin fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (25.77× the country average). Demographically, the Berlin audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Berlin fans

Demographic split for Berlin audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.4
Estimated audience size2,647,254

Audience persona

The typical Berlin fan in United States is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Berlin in United States
RegionReachAffinity
California370,6841.27×
New York252,8481.71×
Texas211,3680.93×
Florida178,6051×
Illinois93,4911.06×
New Jersey91,6111.36×
Pennsylvania88,4640.99×
Ohio83,8051.03×
Massachusetts79,9471.53×
Virginia74,7491.16×
Georgia70,2070.86×
North Carolina68,4590.86×
Minnesota67,5071.78×
Connecticut62,0202.34×
Maryland61,8461.36×
Washington61,2691.15×
Arizona56,8521.05×
Michigan54,4360.79×
Wisconsin44,4921.12×
Colorado39,6850.95×
Tennessee37,2520.7×
Indiana34,2810.71×
South Carolina31,5830.79×
Missouri29,8020.7×
Oregon29,0750.96×
Alabama27,6790.75×
Nevada23,4910.92×
Louisiana21,8060.64×
Kentucky21,1970.64×
Oklahoma20,0160.68×
Utah19,2680.81×
Kansas15,5570.75×
Washington, District of Columbia15,2181.91×
New Hampshire15,0221.44×
Iowa14,7120.67×
Arkansas13,4960.62×
Mississippi13,1300.6×
Delaware10,4141.43×
Maine10,0591.06×
New Mexico9,6030.72×
West Virginia9,1150.74×
Vermont9,0201.94×
Nebraska8,8100.66×
Idaho8,8020.66×
Hawaii8,5820.75×
Rhode Island8,5311.01×
Montana5,0320.69×
Alaska4,8760.86×
South Dakota4,2330.69×
North Dakota3,5360.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berlin audience
BrandAffinityCategory
Kia Sportage25.77×Cars & Mobility
Honda HR-V16.93×Cars & Mobility
MSN2.28×News
Pre-school playgroup18.63×Kids & Family
Houston Astros4.33×Sports
Los Angeles Dodgers3.63×Sports
Hobby Lobby1.93×Home & Garden
Staples (Canada)2.57×Business & Career
Livemusic2.58×Music & Radio
Concerts1.71×Music & Radio
Taco Bell1.9×Food & Beverages
Aldi1.82×Shopping
Best Buy1.78×Shopping
Jeep Grand Cherokee4.85×Cars & Mobility
Aubrey Plaza5.3×Movies & TV
Jack Black5.21×Movies & TV
Non-fiction books3.15×Literature
Great Clips2.49×Beauty & Wellness
Bars1.55×Travel & Leisure
Craigslist1.62×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berlin audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.26
ExtroversionTHRILL1.26
Social Media UsageJOY1.16
Luxury OrientationPREMIUM1.11
Design AffinityPREMIUM1.04
IndulgenceJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Berlin
CountryShare
Germany53.7%
United States11.8%
United Kingdom4.3%

See Berlin audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Berlin have in United States?

Berlin has an estimated audience of 2,647,254 people in United States, concentrated in California and New York.

What is the gender split and age of Berlin fans?

53.7% of Berlin fans are female, 46.3% are male, with an average age of 40.4 years.

Which brands do Berlin fans like most?

Berlin fans show strongest brand affinity for Kia Sportage (25.77×), Honda HR-V (16.93×), and MSN (2.28×) over the country average.

Where do Berlin fans live in United States?

Berlin fans in United States are most concentrated in California (reach 370,684), New York (reach 252,848), and Texas (reach 211,368). These three regions account for the largest share of the active audience.

What other brands do Berlin fans also like?

Beyond Berlin itself, the audience over-indexes on Honda HR-V (16.93×), MSN (2.28×), Pre-school playgroup (18.63×), and Houston Astros (4.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.