A data profile of the people who buy, follow and care about La La Land in United States — modelled from more than twelve digital signal sources. La La Land has an estimated audience of 16,868,946 people in United States.
The average La La Land fan in United States is 40.5 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Arizona.
Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.55× the country average).
Demographically, the La La Land audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical La La Land fan in United States is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Concerts.
The key figures that characterise the La La Land profile in United States.
54.9% are female, 45.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.5 |
| Estimated audience size | 16,868,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
Where the La La Land audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~4M | 5.39× | |
| 02 | Tennessee | ~500K | 3.02× | |
| 03 | Arizona | ~500K | 2.98× | |
| 04 | California | ~2.5M | 2.66× | |
| 05 | Utah | ~100K | 1.42× | |
| 06 | Oklahoma | ~100K | 1.15× | |
| 07 | Idaho | ~40K | 1.00× | |
| 08 | Washington | ~200K | 0.94× | |
| 09 | Oregon | ~80K | 0.91× | |
| 10 | Kansas | ~60K | 0.90× | |
| 11 | Nevada | ~70K | 0.89× | |
| 12 | Illinois | ~200K | 0.87× | |
| 13 | Colorado | ~100K | 0.86× | |
| 14 | Florida | ~500K | 0.85× | |
| 15 | New York | ~400K | 0.84× | |
| 16 | Hawaii | ~30K | 0.84× | |
| 17 | Indiana | ~100K | 0.83× | |
| 18 | Arkansas | ~60K | 0.83× | |
| 19 | Iowa | ~60K | 0.82× | |
| 20 | Nebraska | ~30K | 0.82× | |
| 21 | Virginia | ~200K | 0.81× | |
| 22 | Minnesota | ~90K | 0.81× | |
| 23 | New Mexico | ~30K | 0.80× | |
| 24 | New Jersey | ~200K | 0.79× | |
| 25 | Massachusetts | ~100K | 0.79× | |
| 26 | Georgia | ~200K | 0.78× | |
| 27 | Missouri | ~100K | 0.78× | |
| 28 | Wisconsin | ~90K | 0.77× | |
| 29 | Kentucky | ~80K | 0.77× | |
| 30 | Montana | ~20K | 0.77× | |
| 31 | Alaska | ~10K | 0.77× | |
| 32 | North Dakota | ~10K | 0.77× | |
| 33 | Connecticut | ~60K | 0.76× | |
| 34 | Rhode Island | ~20K | 0.75× | |
| 35 | South Dakota | ~10K | 0.74× | |
| 36 | Pennsylvania | ~200K | 0.73× | |
| 37 | North Carolina | ~200K | 0.73× | |
| 38 | Michigan | ~200K | 0.73× | |
| 39 | Washington, District of Columbia | ~20K | 0.73× | |
| 40 | Ohio | ~200K | 0.71× | |
| 41 | Vermont | ~10K | 0.70× | |
| 42 | Maryland | ~100K | 0.69× | |
| 43 | Alabama | ~80K | 0.69× | |
| 44 | Louisiana | ~70K | 0.69× | |
| 45 | New Hampshire | ~20K | 0.67× | |
| 46 | South Carolina | ~80K | 0.64× | |
| 47 | Mississippi | ~40K | 0.64× | |
| 48 | Maine | ~20K | 0.64× | |
| 49 | Delaware | ~10K | 0.64× | |
| 50 | West Virginia | ~20K | 0.59× |
The strongest cross-interests of the La La Land audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.55× | ||
| 02 | Depop | Fashion & Accessoires | 2.20× | ||
| 03 | Livemusic | Music & Radio | 1.90× | ||
| 04 | Compact car | Cars & Mobility | 1.75× | ||
| 05 | Labor Day | Politics & Society | 1.71× | ||
| 06 | Movie theater | Movies & TV | 1.67× | ||
| 07 | Megan Fox | Movies & TV | 1.67× | ||
| 08 | Tony Award | Arts & Culture | 1.65× | ||
| 09 | Us Weekly | Internet & Social Media | 1.64× | ||
| 10 | Film score | Music & Radio | 1.62× | ||
| 11 | Music festivals | Music & Radio | 1.60× | ||
| 12 | Voucher | Shopping | 1.59× | ||
| 13 | Bars | Travel & Leisure | 1.55× | ||
| 14 | Brewing | Food & Beverages | 1.55× | ||
| 15 | Foodie | Food & Beverages | 1.53× | ||
| 16 | Flatbread | Food & Beverages | 1.53× | ||
| 17 | Nightlife | Arts & Culture | 1.52× | ||
| 18 | Meteorology | Home & Garden | 1.51× | ||
| 19 | Political science | Business & Career | 1.51× | ||
| 20 | Wine tasting | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Community Orientation | OPEN | 1.23× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| DIY Mentality | THRILL | 0.89× | |
| Creativity | OPEN | 0.92× |
La La Land has an estimated audience of 16,868,946 people in United States, concentrated in Texas and California.
54.9% of La La Land fans are female, 45.1% are male, with an average age of 40.5 years.
La La Land fans show strongest brand affinity for Concerts (2.55×), Bars (1.55×), and Livemusic (1.9×) over the country average.
La La Land fans in United States are most concentrated in Texas (reach ~4M), California (reach ~2.5M), and Arizona (reach ~500K). These three regions account for the largest share of the active audience.
Beyond La La Land itself, the audience over-indexes on Bars (1.55×), Livemusic (1.9×), Foodie (1.53×), and Music festivals (1.6×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for La La Land. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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