La La Land Audience in United States

La La Land has an estimated audience of 8,194,566 people in United States. 53.9% are female, 46.1% are male, average age 40.6. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Staples (Canada).

The average La La Land fan in United States is 40.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (25.99× the country average). Demographically, the La La Land audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of La La Land fans

Demographic split for La La Land audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.6
Estimated audience size8,194,566

Audience persona

The typical La La Land fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for La La Land in United States
RegionReachAffinity
Texas3,168,1824.5×
California2,125,1982.36×
Florida533,3310.96×
New York438,4560.96×
Tennessee394,3252.4×
Arizona301,4431.8×
Illinois277,4941.02×
Pennsylvania230,3150.83×
Georgia218,9350.87×
North Carolina205,8390.83×
Ohio198,4150.79×
New Jersey191,4680.92×
Virginia183,8900.92×
Michigan175,0100.82×
Washington172,4121.05×
Massachusetts146,8560.91×
Indiana141,1650.94×
Colorado118,7050.92×
Missouri115,1030.87×
Maryland110,0250.78×
Wisconsin109,4290.89×
Utah106,3531.45×
Oklahoma103,5141.14×
Minnesota98,9630.84×
Oregon90,1270.96×
South Carolina88,2910.72×
Kentucky85,9220.84×
Alabama83,1690.73×
Nevada76,7310.97×
Louisiana76,3410.72×
Connecticut70,2160.85×
Kansas64,340
Iowa61,0810.9×
Arkansas58,3850.86×
Mississippi45,5810.68×
Idaho42,5061.03×
Nebraska36,4330.89×
New Mexico34,1350.83×
Hawaii31,4960.89×
New Hampshire22,0640.68×
West Virginia21,1070.55×
Rhode Island20,8870.8×
Washington, District of Columbia18,9080.77×
Maine18,2030.62×
Montana17,6610.78×
Delaware14,4410.64×
South Dakota13,7360.73×
North Dakota13,1980.78×
Alaska12,2780.7×
Vermont9,6690.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La La Land audience
BrandAffinityCategory
Kia Sportage25.99×Cars & Mobility
Honda HR-V17.07×Cars & Mobility
MSN2.35×News
Pre-school playgroup18.79×Kids & Family
Staples (Canada)2.66×Business & Career
Los Angeles Dodgers3.6×Sports
Hobby Lobby1.95×Home & Garden
Houston Astros4.23×Sports
Concerts1.71×Music & Radio
Livemusic2.52×Music & Radio
Taco Bell1.92×Food & Beverages
Aldi1.83×Shopping
Aubrey Plaza5.43×Movies & TV
Best Buy1.79×Shopping
Jeep Grand Cherokee4.86×Cars & Mobility
Jack Black5.3×Movies & TV
Great Clips2.57×Beauty & Wellness
Bars1.55×Travel & Leisure
Non-fiction books3.08×Literature
Josh Hutcherson5.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La La Land audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.15
IndulgenceJOY1.02
Family OrientationCONSERVATISM1.02
Community OrientationOPEN0.98

Worldwide distribution

Worldwide audience distribution share by country for La La Land
CountryShare
United States47.5%
France5.4%
United Kingdom4.3%

See La La Land audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does La La Land have in United States?

La La Land has an estimated audience of 8,194,566 people in United States, concentrated in Texas and California.

What is the gender split and age of La La Land fans?

53.9% of La La Land fans are female, 46.1% are male, with an average age of 40.6 years.

Which brands do La La Land fans like most?

La La Land fans show strongest brand affinity for Kia Sportage (25.99×), Honda HR-V (17.07×), and MSN (2.35×) over the country average.

Where do La La Land fans live in United States?

La La Land fans in United States are most concentrated in Texas (reach 3,168,182), California (reach 2,125,198), and Florida (reach 533,331). These three regions account for the largest share of the active audience.

What other brands do La La Land fans also like?

Beyond La La Land itself, the audience over-indexes on Honda HR-V (17.07×), MSN (2.35×), Pre-school playgroup (18.79×), and Staples (Canada) (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La La Land. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.