EartH Audience in United States

EartH has an estimated audience of 10,772,944 people in United States. 54.9% are female, 45.1% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Capital One, Google Maps, Indeed.com, CarGurus.

The average EartH fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Capital One, Google Maps, with strongest over-indexing on Kia Sportage (25.38× the country average). Demographically, the EartH audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of EartH fans

Demographic split for EartH audience in United States
MetricValue
Female54.9%
Male45.1%
Average age40.7
Estimated audience size10,772,944

Audience persona

The typical EartH fan in United States is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for EartH in United States
RegionReachAffinity
California1,261,3181.06×
Texas1,030,8501.11×
Florida812,4681.11×
New York605,7941.01×
Pennsylvania347,2700.96×
Georgia341,8511.03×
Illinois336,4330.94×
North Carolina313,6730.97×
Ohio313,2980.94×
Arizona290,8431.32×
Virginia267,4841.02×
Michigan261,6550.93×
Washington261,2601.21×
New Jersey249,1030.91×
Tennessee203,1210.94×
Alabama194,2631.29×
Indiana184,9900.94×
Massachusetts181,3080.85×
Missouri177,2461.02×
Maryland174,7840.94×
Colorado162,1630.96×
Oregon153,8671.25×
South Carolina147,3550.91×
Louisiana146,0661.05×
Oklahoma139,7291.17×
Minnesota136,2230.88×
Wisconsin135,2140.83×
Kentucky133,9790.99×
Utah115,8501.2×
Nevada99,2860.95×
Connecticut93,6070.87×
Mississippi90,3401.02×
Arkansas89,0131×
Kansas86,3111.02×
Iowa82,5620.93×
Idaho58,7121.09×
New Mexico56,9131.05×
West Virginia54,0971.08×
Nebraska53,1420.98×
Hawaii44,2000.95×
New Hampshire35,8090.84×
Maine34,3440.89×
Montana31,8651.07×
Alaska31,7161.38×
Washington, District of Columbia27,9910.86×
South Dakota27,1211.09×
Rhode Island26,6190.78×
North Dakota22,6281.02×
Delaware21,0600.71×
Wyoming15,1670.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EartH audience
BrandAffinityCategory
Kia Sportage25.38×Cars & Mobility
Capital One4.12×Business & Career
Google Maps3.58×Internet & Social Media
Indeed.com3.18×Business & Career
CarGurus3.88×Cars & Mobility
Honda HR-V16.73×Cars & Mobility
MSN2.52×News
Bruce Willis4.48×Movies & TV
Diane Keaton3.57×Movies & TV
Google News3.33×News
Beetlejuice2.73×Movies & TV
AccuWeather3.55×Home & Garden
Pre-school playgroup18.32×Kids & Family
DeviantArt3.8×Internet & Social Media
Circle K3.72×Shopping
Houston Astros4.38×Sports
Staples (Canada)2.69×Business & Career
Aaron Rodgers3.29×Sports
Enterprise Rent-A-Car3.1×Cars & Mobility
Hobby Lobby1.98×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EartH audience
TraitClusterScore
ExtroversionTHRILL1.29
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.13
Design AffinityPREMIUM1.1
SustainabilityBALANCE1.05
Early Adopter MentalityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for EartH
CountryShare
United States28.8%
United Kingdom7.5%
Japan6.1%

See EartH audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does EartH have in United States?

EartH has an estimated audience of 10,772,944 people in United States, concentrated in California and Texas.

What is the gender split and age of EartH fans?

54.9% of EartH fans are female, 45.1% are male, with an average age of 40.7 years.

Which brands do EartH fans like most?

EartH fans show strongest brand affinity for Kia Sportage (25.38×), Capital One (4.12×), and Google Maps (3.58×) over the country average.

Where do EartH fans live in United States?

EartH fans in United States are most concentrated in California (reach 1,261,318), Texas (reach 1,030,850), and Florida (reach 812,468). These three regions account for the largest share of the active audience.

What other brands do EartH fans also like?

Beyond EartH itself, the audience over-indexes on Capital One (4.12×), Google Maps (3.58×), Indeed.com (3.18×), and CarGurus (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EartH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.