London Audience in United States

Name: London — United States
Creator: Rascasse
License: https://rascasse.com/terms/

London logo

London has an estimated audience of 31,084,016 people in United States. 57.6% are female, 42.4% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: MSN, verizon, New York Post, TMZ, Yahoo! Finance.

The average London fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MSN, verizon, New York Post, with strongest over-indexing on MSN (1.57× the country average). Demographically, the London audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of London fans

Demographic split for London audience in United States
Metric	Value
Female	57.6%
Male	42.4%
Average age	40.9
Estimated audience size	31,084,016

Audience persona

The typical London fan in United States is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for London in United States
Region	Reach	Affinity
California	4,746,086	1.39×
Texas	3,051,252	1.14×
New York	2,983,198	1.72×
Florida	2,569,761	1.22×
Illinois	1,292,536	1.25×
Georgia	1,076,629	1.12×
Pennsylvania	1,049,959	1×
Virginia	1,049,078	1.39×
New Jersey	1,045,791	1.32×
Ohio	1,002,835	1.05×
North Carolina	949,150	1.01×
Massachusetts	924,444	1.51×
Washington	843,147	1.35×
Arizona	788,698	1.24×
Michigan	753,416	0.93×
Tennessee	633,617	1.02×
Maryland	597,681	1.12×
Colorado	531,450	1.08×
Indiana	520,536	0.92×
Alabama	477,535	1.1×
Kentucky	443,339	1.14×
Minnesota	436,586	0.98×
Missouri	420,809	0.84×
Wisconsin	398,806	0.85×
South Carolina	391,184	0.84×
Oregon	390,511	1.1×
Connecticut	353,176	1.13×
Louisiana	341,002	0.85×
Nevada	279,859	0.93×
Utah	278,190	1×
Oklahoma	273,780	0.79×
Arkansas	203,411	0.79×
Kansas	199,478	0.81×
Mississippi	187,977	0.73×
Washington, District of Columbia	181,737	1.95×
Iowa	176,144	0.69×
New Mexico	124,555	0.8×
Hawaii	116,361	0.87×
New Hampshire	114,013	0.93×
Idaho	112,852	0.72×
Nebraska	111,644	0.72×
Maine	107,456	0.97×
Rhode Island	94,660	0.96×
West Virginia	90,869	0.63×
Delaware	67,510	0.79×
Alaska	61,622	0.93×
Montana	60,712	0.7×
North Dakota	44,184	0.69×
South Dakota	43,695	0.61×
Vermont	43,566	0.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for London audience
Brand	Affinity	Category
MSN	1.57×	News
verizon	1.72×	Technology & Electronics
New York Post	2.35×	News
TMZ	1.56×	Internet & Social Media
Yahoo! Finance	1.52×	Business & Career
Tabloid (newspaper format)	2.5×	Literature
Daily Mail	1.8×	News
Online newspaper	1.76×	News
Rhianna (singer)	2.66×	Music & Radio
E! News	2×	Movies & TV
CNBC	1.86×	Movies & TV
The Independent	2.59×	News
Drudge Report	1.84×	Sports
Kansas City Chiefs	1.55×	Sports
Diane Keaton	1.52×	Movies & TV
Tampa Bay Buccaneers	1.82×	Sports
Us Weekly	1.99×	Internet & Social Media
Outdoor Photographer	1.62×	Arts & Culture
Robert Redford	1.55×	Movies & TV
Yahoo!	1.54×	Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by London audience
Trait	Cluster	Score
Design Affinity	PREMIUM	1.47
Sustainability	BALANCE	1.4
Early Adopter Mentality	POWER	1.4
Extroversion	THRILL	1.37
Luxury Orientation	PREMIUM	1.22
Sports Activity	POWER	1.19

Worldwide distribution

Worldwide audience distribution share by country for London
Country	Share
United States	18.1%
United Kingdom	17.8%
Italy	3.9%

See London audiences in other countries

More City audiences in United States

New York City (93,869,939)
Los Angeles (66,608,048)
Las Vegas (43,767,386)
Chicago (42,550,164)
Atlanta (37,609,553)

Frequently asked questions

How many fans does London have in United States?

London has an estimated audience of 31,084,016 people in United States, concentrated in California and Texas.

What is the gender split and age of London fans?

57.6% of London fans are female, 42.4% are male, with an average age of 40.9 years.

Which brands do London fans like most?

London fans show strongest brand affinity for MSN (1.57×), verizon (1.72×), and New York Post (2.35×) over the country average.

Where do London fans live in United States?

London fans in United States are most concentrated in California (reach 4,746,086), Texas (reach 3,051,252), and New York (reach 2,983,198). These three regions account for the largest share of the active audience.

What other brands do London fans also like?

Beyond London itself, the audience over-indexes on verizon (1.72×), New York Post (2.35×), TMZ (1.56×), and Yahoo! Finance (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.