Rascasse Audience Intelligence

The Independent Audience in United States

A data profile of the people who buy, follow and care about The Independent in United States — modelled from more than twelve digital signal sources. The Independent has an estimated audience of 9,752,730 people in United States.

#6among Newspaper in United States#95among Website / Newspaper / Magazine in United States#19in News

The average The Independent fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Independent profile in United States.

Audience size
9.8M
in United States
Gender
54.3%♀
45.7% male
Age
42.5
average years
Country rank
#3671
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Independent

54.3% are female, 45.7% are male, average age 42.5.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for The Independent audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.5
Estimated audience size9,752,730
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the The Independent audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

31.4%

of the worldwide The Independent audience comes from United States.

Worldwide audience distribution share by country for The Independent
CountryShare
United Kingdom31.5%
United States31.4%
Australia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Independent audience in United States is strongest.

Fig. 05

Top regions by affinity

The Independent fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~500K2.82×
02Nebraska~100K2.52×
03New York~1M2.22×
04California~2M1.94×
05Vermont~30K1.90×
06Maine~60K1.73×
07Georgia~500K1.71×
08Alaska~30K1.55×
09Washington~300K1.40×
10Oregon~100K1.40×
11Washington, District of Columbia~30K1.23×
12Rhode Island~30K1.17×
13Connecticut~100K1.11×
14Wisconsin~200K1.10×
15Colorado~200K1.08×
16Montana~30K1.08×
17New Hampshire~40K1.06×
18Virginia~200K1.03×
19Minnesota~100K1.02×
20South Carolina~100K1.00×
21New Jersey~200K0.96×
22Nevada~80K0.95×
23New Mexico~40K0.91×
24Pennsylvania~300K0.90×
25North Carolina~200K0.86×
26Idaho~40K0.84×
27Maryland~100K0.83×
28North Dakota~20K0.83×
29Illinois~300K0.82×
30Hawaii~30K0.82×
31Michigan~200K0.80×
32Texas~600K0.79×
33Missouri~100K0.78×
34Arizona~100K0.77×
35Delaware~20K0.77×
36Ohio~200K0.76×
37Utah~60K0.75×
38South Dakota~10K0.70×
39Iowa~50K0.69×
40Louisiana~80K0.68×
41Kansas~50K0.68×
42Florida~400K0.66×
43Indiana~100K0.64×
44West Virginia~30K0.62×
45Tennessee~100K0.56×
46Mississippi~40K0.54×
47Kentucky~60K0.53×
48Oklahoma~50K0.53×
49Arkansas~40K0.48×
50Alabama~60K0.46×
Fig. 06

Affinity by region

Affinity by region — The Independent, United States
0.46×1.00×2.82×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Independent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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