E! News Audience in United States

E! News logo

E! News has an estimated audience of 19,524,536 people in United States. 76.1% are female, 23.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: TMZ, Superman, Euphoria, Taylor Swift, Us Weekly.

The average E! News fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TMZ, Superman, Euphoria, with strongest over-indexing on TMZ (2.96× the country average). Demographically, the E! News audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: TV series

Demographics of E! News fans

Demographic split for E! News audience in United States
MetricValue
Female76.1%
Male23.9%
Average age39.9
Estimated audience size19,524,536

Audience persona

The typical E! News fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for TMZ.

Top regions in United States

Top regions ranked by reach for E! News in United States
RegionReachAffinity
California2,186,4951.02×
Texas1,453,6780.87×
Florida1,214,5110.92×
New York1,099,4331.01×
Pennsylvania908,5061.38×
Illinois732,2931.13×
Ohio662,6461.1×
North Carolina622,3551.06×
Tennessee494,6441.26×
Michigan470,8950.92×
New Jersey457,5570.92×
Massachusetts451,6831.17×
Washington447,8901.14×
Virginia438,6750.92×
Indiana377,2201.06×
Georgia370,9260.62×
Colorado353,3731.15×
Arizona349,9680.88×
Minnesota319,8761.14×
Wisconsin306,8741.04×
Connecticut286,6851.46×
Louisiana280,6061.11×
Maryland266,3220.79×
Kentucky257,5061.05×
Missouri248,7620.79×
South Carolina243,2920.83×
Oregon227,1101.01×
Nevada202,0851.07×
Alabama193,5110.71×
Utah185,8411.06×
Iowa179,7051.12×
Arkansas143,6050.89×
Kansas143,0700.93×
Oklahoma140,4400.65×
Mississippi119,5040.74×
Idaho116,6301.19×
Hawaii115,6181.38×
New Mexico110,9341.13×
Rhode Island104,2791.68×
New Hampshire104,0651.35×
Nebraska76,5230.78×
West Virginia69,3450.76×
Montana68,2031.26×
Maine61,3930.88×
Alaska55,4081.33×
Washington, District of Columbia42,0090.72×
North Dakota39,5140.99×
South Dakota34,9890.78×
Vermont32,0130.93×
Delaware24,6760.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for E! News audience
BrandAffinityCategory
TMZ2.96×Internet & Social Media
Superman1.63×Movies & TV
Euphoria1.63×Movies & TV
Taylor Swift1.95×Music & Radio
Us Weekly3.66×Internet & Social Media
God1.55×Politics & Society
Beetlejuice1.76×Movies & TV
Catherine O'Hara2.3×Movies & TV
Venom (band)5.24×Music & Radio
Delroy Lindo5.87×Movies & TV
Anthony Mackie6.58×Movies & TV
Giphy6.61×Technology & Electronics
Global Television Network1.68×Movies & TV
The Gilded Age1.6×Movies & TV
ULTA Beauty1.61×Beauty & Wellness
Bravo (U.S. TV channel)2.53×Movies & TV
Musical film1.52×Movies & TV
Personal trainer1.77×Sports
Stranger Things1.56×Movies & TV
Fashion Nova1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by E! News audience
TraitClusterScore
ExtroversionTHRILL1.57
IndulgenceJOY1.16
CreativityOPEN1.11
Community OrientationOPEN1.07
Healthy LifestyleBALANCE1.06
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for E! News
CountryShare
United States71.8%
United Kingdom7.4%
Canada6.0%

See E! News audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does E! News have in United States?

E! News has an estimated audience of 19,524,536 people in United States, concentrated in California and Texas.

What is the gender split and age of E! News fans?

76.1% of E! News fans are female, 23.9% are male, with an average age of 39.9 years.

Which brands do E! News fans like most?

E! News fans show strongest brand affinity for TMZ (2.96×), Superman (1.63×), and Euphoria (1.63×) over the country average.

Where do E! News fans live in United States?

E! News fans in United States are most concentrated in California (reach 2,186,495), Texas (reach 1,453,678), and Florida (reach 1,214,511). These three regions account for the largest share of the active audience.

What other brands do E! News fans also like?

Beyond E! News itself, the audience over-indexes on Superman (1.63×), Euphoria (1.63×), Taylor Swift (1.95×), and Us Weekly (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for E! News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.