Rascasse Audience Intelligence

E! News Audience in United States

A data profile of the people who buy, follow and care about E! News in United States — modelled from more than twelve digital signal sources. E! News has an estimated audience of 19,515,210 people in United States.

#20among TV series in United States#20among TV Channel in United States#112in Movies & TV

The average E! News fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TMZ, Superman, Taylor Swift, with strongest over-indexing on TMZ (2.96× the country average).

Demographically, the E! News audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical E! News fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for TMZ.

Category: Movies & TV · Type: TV Channel · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E! News profile in United States.

Audience size
19.5M
in United States
Gender
76.1%♀
23.9% male
Age
39.9
average years
Country rank
#1697
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of E! News

76.1% are female, 23.9% are male, average age 39.9.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for E! News audience in United States
MetricValue
Female76.1%
Male23.9%
Average age39.9
Estimated audience size19,515,210
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the E! News audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

72.8%

of the worldwide E! News audience comes from United States.

Worldwide audience distribution share by country for E! News
CountryShare
United States72.8%
United Kingdom7.5%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E! News audience in United States is strongest.

Fig. 05

Top regions by affinity

E! News fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~100K1.58×
02New Hampshire~100K1.45×
03Connecticut~300K1.39×
04Alaska~60K1.38×
05Hawaii~100K1.35×
06Pennsylvania~900K1.34×
07Montana~70K1.28×
08Idaho~100K1.24×
09Tennessee~500K1.21×
10Vermont~40K1.16×
11Washington~400K1.13×
12Massachusetts~400K1.12×
13Minnesota~300K1.11×
14Louisiana~300K1.11×
15Iowa~200K1.10×
16Colorado~300K1.09×
17Nevada~200K1.09×
18North Dakota~40K1.09×
19Wisconsin~300K1.08×
20Illinois~700K1.07×
21New Mexico~100K1.07×
22Ohio~600K1.05×
23Utah~200K1.04×
24North Carolina~600K1.03×
25Kentucky~200K0.99×
26Maine~70K0.98×
27New York~1M0.97×
28California~2M0.96×
29Indiana~300K0.96×
30Oregon~200K0.93×
31Kansas~100K0.93×
32Arizona~400K0.92×
33Michigan~500K0.91×
34Virginia~400K0.91×
35Arkansas~100K0.91×
36New Jersey~400K0.89×
37Florida~1M0.87×
38South Dakota~40K0.86×
39West Virginia~80K0.84×
40Nebraska~80K0.83×
41Maryland~300K0.82×
42South Carolina~200K0.82×
43Alabama~200K0.79×
44Mississippi~100K0.79×
45Missouri~200K0.78×
46Texas~1.5M0.77×
47Washington, District of Columbia~40K0.74×
48Oklahoma~100K0.68×
49Georgia~400K0.62×
50Delaware~30K0.61×
Fig. 06

Affinity by region

Affinity by region — E! News, United States
0.61×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E! News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E! News audience
#·InterestCategoryAffinity×
01GiphyTechnology & Electronics6.61×
02Anthony MackieMovies & TV6.58×
03Delroy LindoMovies & TV5.87×
04Venom (band)Music & Radio5.24×
05Us WeeklyInternet & Social Media3.66×
06TMZInternet & Social Media2.96×
07Bravo (U.S. TV channel)Movies & TV2.53×
08Catherine O'HaraMovies & TV2.30×
09Britney SpearsMusic & Radio1.97×
10Taylor SwiftMusic & Radio1.95×
11Personal trainerSports1.77×
12BeetlejuiceMovies & TV1.76×
13Diane KeatonMovies & TV1.75×
14Global Television NetworkMovies & TV1.68×
15SupermanMovies & TV1.63×
16ULTA BeautyBeauty & Wellness1.61×
17Stranger ThingsMovies & TV1.56×
18GodPolitics & Society1.55×
19Fashion NovaShopping1.54×
20Musical filmMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E! News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by E! News audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
CreativityOPEN1.22×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by E! News audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
PatriotismCONSERVATISM0.96×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does E! News have in United States?

E! News has an estimated audience of 19,515,210 people in United States, concentrated in California and Texas.

02

What is the gender split and age of E! News fans?

76.1% of E! News fans are female, 23.9% are male, with an average age of 39.9 years.

03

Which brands do E! News fans like most?

E! News fans show strongest brand affinity for TMZ (2.96×), Superman (1.63×), and Taylor Swift (1.95×) over the country average.

04

Where do E! News fans live in United States?

E! News fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do E! News fans also like?

Beyond E! News itself, the audience over-indexes on Superman (1.63×), Taylor Swift (1.95×), Us Weekly (3.66×), and God (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See E! News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for E! News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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