Rascasse Audience Intelligence

Bravo (U.S. TV channel) Audience in United States

A data profile of the people who buy, follow and care about Bravo (U.S. TV channel) in United States — modelled from more than twelve digital signal sources. Bravo (U.S. TV channel) has an estimated audience of 14,576,788 people in United States.

#30among TV Channel in United States#163in Movies & TV

The average Bravo (U.S. TV channel) fan in United States is 38.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Beauty, Shoes, Beverages, with strongest over-indexing on Beauty (1.7× the country average).

Demographically, the Bravo (U.S. TV channel) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bravo (U.S. TV channel) fan in United States is more female, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Beauty.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bravo (U.S. TV channel) profile in United States.

Audience size
14.6M
in United States
Gender
67.4%♀
32.6% male
Age
38.1
average years
Country rank
#2401
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bravo (U.S. TV channel)

67.4% are female, 32.6% are male, average age 38.1.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Bravo (U.S. TV channel) audience in United States
MetricValue
Female67.4%
Male32.6%
Average age38.1
Estimated audience size14,576,788
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Bravo (U.S. TV channel) audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

60.5%

of the worldwide Bravo (U.S. TV channel) audience comes from United States.

Worldwide audience distribution share by country for Bravo (U.S. TV channel)
CountryShare
United States60.5%
Germany3.7%
Mexico2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bravo (U.S. TV channel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bravo (U.S. TV channel) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K4.22×
02Florida~3.5M3.47×
03Pennsylvania~1M1.96×
04Mississippi~200K1.91×
05New Hampshire~100K1.89×
06Michigan~600K1.51×
07Ohio~700K1.50×
08Rhode Island~60K1.40×
09New York~1M1.39×
10New Mexico~100K1.38×
11Virginia~400K1.23×
12Connecticut~200K1.20×
13New Jersey~400K1.19×
14Massachusetts~300K1.14×
15Alabama~200K1.14×
16Kentucky~200K1.12×
17Oklahoma~200K1.11×
18North Carolina~500K1.05×
19Wisconsin~200K0.92×
20Iowa~100K0.91×
21Delaware~40K0.89×
22Tennessee~300K0.88×
23Washington, District of Columbia~40K0.82×
24South Carolina~200K0.80×
25Colorado~200K0.79×
26Vermont~20K0.79×
27Maryland~200K0.78×
28Illinois~400K0.77×
29California~1M0.76×
30Kansas~90K0.76×
31Nebraska~50K0.73×
32Georgia~300K0.71×
33North Dakota~20K0.71×
34West Virginia~50K0.70×
35Maine~40K0.70×
36Arizona~200K0.69×
37Missouri~200K0.69×
38Louisiana~100K0.68×
39Minnesota~100K0.66×
40Nevada~90K0.61×
41Idaho~40K0.58×
42Indiana~200K0.57×
43Texas~700K0.56×
44South Dakota~20K0.56×
45Washington~200K0.53×
46Montana~20K0.53×
47Oregon~90K0.52×
48Alaska~20K0.52×
49Arkansas~60K0.49×
50Utah~50K0.42×
Fig. 06

Affinity by region

Affinity by region — Bravo (U.S. TV channel), United States
0.42×1.00×4.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bravo (U.S. TV channel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bravo (U.S. TV channel) audience
#·InterestCategoryAffinity×
01Vanderpump RulesMovies & TV6.58×
02The Real Housewives of Beverly HillsMovies & TV6.57×
03Hair tutorialsBeauty & Wellness4.29×
04Love IslandMovies & TV3.31×
05AfrobeatMusic & Radio2.52×
06Hair ExtensionsBeauty & Wellness2.26×
07Curly HairBeauty & Wellness1.94×
08Nordstrom rackFashion & Accessoires1.78×
09ShoesFashion & Accessoires1.72×
10MarshallsFashion & Accessoires1.71×
11Little CaesarsFood & Beverages1.71×
12BeautyBeauty & Wellness1.70×
13Hip hop musicMusic & Radio1.69×
14Dollar TreeShopping1.66×
15T.J.MaxxShopping1.66×
16High-definition televisionTechnology & Electronics1.56×
17TMZInternet & Social Media1.53×
18BeveragesFood & Beverages1.52×
19Old NavyFashion & Accessoires1.52×
20DirecTVMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bravo (U.S. TV channel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bravo (U.S. TV channel) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.29×
MindfulnessBALANCE1.24×
IndulgenceJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bravo (U.S. TV channel) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.95×
PatriotismCONSERVATISM0.95×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bravo (U.S. TV channel) have in United States?

Bravo (U.S. TV channel) has an estimated audience of 14,576,788 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Bravo (U.S. TV channel) fans?

67.4% of Bravo (U.S. TV channel) fans are female, 32.6% are male, with an average age of 38.1 years.

03

Which brands do Bravo (U.S. TV channel) fans like most?

Bravo (U.S. TV channel) fans show strongest brand affinity for Beauty (1.7×), Shoes (1.72×), and Beverages (1.52×) over the country average.

04

Where do Bravo (U.S. TV channel) fans live in United States?

Bravo (U.S. TV channel) fans in United States are most concentrated in Florida (reach ~3.5M), California (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Bravo (U.S. TV channel) fans also like?

Beyond Bravo (U.S. TV channel) itself, the audience over-indexes on Shoes (1.72×), Beverages (1.52×), Hip hop music (1.69×), and Dollar Tree (1.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bravo (U.S. TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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