Rascasse Audience Intelligence

Bravo (U.S. TV channel) Audience Demographics in United States

Bravo (U.S. TV channel) has an estimated audience of 14.6M people in United States.

#3among Lifestyle in United States
#32among TV channels in United States#158in Movies & TV

The average Bravo (U.S. TV channel) fan in United States is 38.7 years old, more female, and lives primarily in Florida.

By number of fans, Bravo (U.S. TV channel) ranks #3 among the 120 objects in Lifestyle in United States — 432.8× the group median.

Its fans are 0.6 years younger than the group average of 39.4.

Women make up 67.4% of the fan base, 9.2 percentage points more than the group average.

Compared with the other 119 objects in Lifestyle, Bravo (U.S. TV channel) fans stand out for their interest in Vanderpump Rules, The Real Housewives of Beverly Hills and EHarmony.

Most fans live in Florida, California, New York.

Top affinities include Vanderpump Rules, The Real Housewives of Beverly Hills, EHarmony, with strongest over-indexing on Vanderpump Rules (6.58× the country average).

Demographically, the Bravo (U.S. TV channel) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Mindfulness.

The typical Bravo (U.S. TV channel) fan in United States is more female, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Vanderpump Rules.

Category: Movies & TV · Type: TV Channel · Subtype: Lifestyle

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14.6M
in United States
Gender
67.4%♀
32.6% male
Age
38.7
average years
Country rank
#2426
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Bravo (U.S. TV channel)

67.4% are female, 32.6% are male, average age 38.7.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Bravo (U.S. TV channel) audience in United States
MetricValue
Female67.4%
Male32.6%
Average age38.7
Estimated audience size14.6M
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Bravo (U.S. TV channel) audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4420%
45-5421%
55+17%
Fig. 04

Worldwide distribution

61.2%

of the worldwide Bravo (U.S. TV channel) audience comes from United States.

Worldwide audience distribution share by country for Bravo (U.S. TV channel)
CountryShare
United States61.2%
Azerbaijan3.2%
Mexico2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bravo (U.S. TV channel) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K4.22×
02Florida~3.5M3.47×
03Pennsylvania~1M1.96×
04Mississippi~200K1.91×
05New Hampshire~100K1.89×
06Michigan~700K1.51×
07Ohio~800K1.50×
08Rhode Island~60K1.40×
09New York~1M1.39×
10New Mexico~100K1.38×
11Virginia~500K1.23×
12Connecticut~200K1.20×
13New Jersey~500K1.19×
14Massachusetts~300K1.14×
15Alabama~300K1.14×
16Kentucky~200K1.12×
17Oklahoma~200K1.11×
18North Carolina~500K1.05×
19Wisconsin~200K0.92×
20Iowa~100K0.91×
21Delaware~40K0.89×
22Tennessee~300K0.88×
23Washington, District of Columbia~20K0.82×
24South Carolina~200K0.80×
25Colorado~200K0.79×
26Vermont~20K0.79×
27Maryland~200K0.78×
28Illinois~400K0.77×
29California~1.5M0.76×
30Kansas~100K0.76×
31Nebraska~60K0.73×
32Georgia~300K0.71×
33North Dakota~20K0.71×
34West Virginia~50K0.70×
35Maine~40K0.70×
36Arizona~200K0.69×
37Missouri~200K0.69×
38Louisiana~100K0.68×
39Minnesota~200K0.66×
40Nevada~90K0.61×
41Idaho~50K0.58×
42Indiana~200K0.57×
43Texas~600K0.56×
44South Dakota~20K0.56×
45Washington~200K0.53×
46Montana~20K0.53×
47Oregon~100K0.52×
48Alaska~20K0.52×
49Arkansas~60K0.49×
50Utah~60K0.42×
Fig. 06

Affinity by region

Affinity by region — Bravo (U.S. TV channel), United States
0.42×1.00×4.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bravo (U.S. TV channel) audience vs. the country average
#·InterestCategoryAffinity×
01Vanderpump RulesMovies & TV6.58×
02The Real Housewives of Beverly HillsMovies & TV6.57×
03EHarmonyInternet & Social Media2.85×
04AfrobeatMusic & Radio2.52×
05Hair ExtensionsBeauty & Wellness2.26×
06ZendayaMovies & TV1.92×
07AnthropologieShopping1.88×
08Nordstrom RackFashion & Accessoires1.78×
09ShoesFashion & Accessoires1.72×
10MarshallsFashion & Accessoires1.71×
11BeautyBeauty & Wellness1.70×
12Hip hop musicMusic & Radio1.69×
13Dollar TreeShopping1.66×
14T.J.MaxxShopping1.66×
15ULTA BeautyBeauty & Wellness1.58×
16High-definition televisionTechnology & Electronics1.56×
17TMZInternet & Social Media1.53×
18BeveragesFood & Beverages1.52×
19Old NavyFashion & Accessoires1.52×
20Britney SpearsMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bravo (U.S. TV channel) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bravo (U.S. TV channel) audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.29×
MindfulnessBALANCE1.24×
IndulgenceJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bravo (U.S. TV channel) audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.95×
PatriotismCONSERVATISM0.95×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Lifestyle audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bravo (U.S. TV channel) over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bravo-us-tv-channel-59040” · Methodology