TLC (TV network) Audience in United States

TLC (TV network) has an estimated audience of 21,321,180 people in United States. 69.2% are female, 30.8% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: MSN, Staples (Canada), Hair Extensions, Planet Fitness, Diaper bag.

The average TLC (TV network) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MSN, Staples (Canada), Hair Extensions, with strongest over-indexing on MSN (3.99× the country average). Demographically, the TLC (TV network) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of TLC (TV network) fans

Demographic split for TLC (TV network) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age38.8
Estimated audience size21,321,180

Audience persona

The typical TLC (TV network) fan in United States is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for TLC (TV network) in United States
RegionReachAffinity
California2,404,2521.03×
Texas1,916,8341.05×
New York1,714,6081.44×
Florida1,488,0651.03×
Georgia833,0621.27×
North Carolina777,0701.21×
Illinois739,0331.04×
Pennsylvania729,4361.02×
Ohio699,2321.06×
Michigan620,8021.11×
New Jersey609,9191.12×
Virginia529,3741.02×
Arizona498,5231.15×
Maryland465,1801.27×
Tennessee440,4591.03×
South Carolina429,3741.34×
Alabama423,3241.42×
Massachusetts421,7981×
Indiana377,6940.97×
Washington347,9100.81×
Oklahoma339,8881.44×
Missouri327,3830.95×
Wisconsin315,5270.98×
Minnesota283,5630.93×
Colorado273,2010.81×
Kentucky256,1500.96×
Louisiana254,2190.92×
Connecticut224,1451.05×
Oregon212,5690.87×
Mississippi210,1451.2×
New Mexico202,8801.9×
Nevada195,2410.95×
Arkansas181,9931.04×
Kansas156,2100.93×
Iowa139,6870.8×
Utah134,4890.7×
Nebraska88,7380.83×
Rhode Island85,7691.26×
West Virginia85,2870.86×
Idaho76,6090.72×
Hawaii74,3380.81×
New Hampshire72,1320.86×
Maine60,8470.8×
Washington, District of Columbia57,9290.9×
Delaware53,6420.91×
Montana47,1420.8×
Alaska34,1890.75×
South Dakota33,7270.68×
North Dakota30,2240.69×
Vermont27,5790.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TLC (TV network) audience
BrandAffinityCategory
MSN3.99×News
Staples (Canada)3.51×Business & Career
Hair Extensions3.96×Beauty & Wellness
Planet Fitness2.39×Sports
Diaper bag3.99×Kids & Family
Great Clips3.4×Beauty & Wellness
Catherine O'Hara3.68×Movies & TV
Snapped6.04×Movies & TV
Hobby Lobby1.97×Home & Garden
Colgate-Palmolive13.66×Beauty & Wellness
Aldi1.65×Shopping
Taylor Swift1.89×Music & Radio
High-definition television1.82×Technology & Electronics
Google Flights2.31×Travel & Leisure
Livestock1.65×Pets & Animals
Celebrity Gossip7.56×News
Spas1.55×Beauty & Wellness
Weddings1.58×Kids & Family
Taco Bell1.64×Food & Beverages
Metaphysics2.28×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TLC (TV network) audience
TraitClusterScore
ExtroversionTHRILL1.61
TraditionCONSERVATISM1.4
Urban LifestyleOPEN1.23
SustainabilityBALANCE1.18
DIY MentalityTHRILL1.18
Pet OwnershipJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for TLC (TV network)
CountryShare
United States60.9%
United Kingdom6.2%
Canada4.8%

See TLC (TV network) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does TLC (TV network) have in United States?

TLC (TV network) has an estimated audience of 21,321,180 people in United States, concentrated in California and Texas.

What is the gender split and age of TLC (TV network) fans?

69.2% of TLC (TV network) fans are female, 30.8% are male, with an average age of 38.8 years.

Which brands do TLC (TV network) fans like most?

TLC (TV network) fans show strongest brand affinity for MSN (3.99×), Staples (Canada) (3.51×), and Hair Extensions (3.96×) over the country average.

Where do TLC (TV network) fans live in United States?

TLC (TV network) fans in United States are most concentrated in California (reach 2,404,252), Texas (reach 1,916,834), and New York (reach 1,714,608). These three regions account for the largest share of the active audience.

What other brands do TLC (TV network) fans also like?

Beyond TLC (TV network) itself, the audience over-indexes on Staples (Canada) (3.51×), Hair Extensions (3.96×), Planet Fitness (2.39×), and Diaper bag (3.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TLC (TV network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.