Rascasse Audience Intelligence

Vanderpump Rules Audience in United States

A data profile of the people who buy, follow and care about Vanderpump Rules in United States — modelled from more than twelve digital signal sources. Vanderpump Rules has an estimated audience of 2,780,136 people in United States.

#165among TV series in United States#526among Movie / TV Show / Series in United States#1495in Movies & TV

The average Vanderpump Rules fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Top Model, Lisa Vanderpump, Andy Cohen (television personality), with strongest over-indexing on Top Model (21.24× the country average).

Demographically, the Vanderpump Rules audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vanderpump Rules fan in United States is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Top Model.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vanderpump Rules profile in United States.

Audience size
2.8M
in United States
Gender
81.9%♀
18.1% male
Age
39.0
average years
Country rank
#10938
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vanderpump Rules viewers

81.9% are female, 18.1% are male, average age 39.0.

Fig. 02

Gender split

81.9%
Female
18.1%
Male
Demographic split for Vanderpump Rules audience in United States
MetricValue
Female81.9%
Male18.1%
Average age39.0
Estimated audience size2,780,136
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Vanderpump Rules audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

72.2%

of the worldwide Vanderpump Rules audience comes from United States.

Worldwide audience distribution share by country for Vanderpump Rules
CountryShare
United States72.2%
Canada6.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vanderpump Rules audience in United States is strongest.

Fig. 05

Top regions by affinity

Vanderpump Rules fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~10K1.47×
02Arizona~70K1.35×
03Massachusetts~70K1.31×
04Connecticut~30K1.25×
05California~300K1.21×
06Washington, District of Columbia~9K1.19×
07Minnesota~40K1.18×
08New Jersey~80K1.17×
09Illinois~100K1.13×
10Colorado~50K1.13×
11Pennsylvania~100K1.12×
12New York~200K1.11×
13Washington~60K1.11×
14Maine~10K1.08×
15Wisconsin~40K1.07×
16Oregon~30K1.07×
17New Hampshire~10K1.07×
18Missouri~40K1.04×
19Ohio~80K1.03×
20Michigan~70K1.03×
21Virginia~60K0.99×
22Iowa~20K0.99×
23Delaware~7K0.99×
24Maryland~40K0.98×
25Vermont~5K0.98×
26Texas~200K0.97×
27Kansas~20K0.97×
28Louisiana~30K0.96×
29Kentucky~30K0.95×
30Nevada~20K0.95×
31Nebraska~10K0.95×
32Idaho~10K0.95×
33North Dakota~5K0.94×
34Florida~200K0.93×
35North Carolina~70K0.93×
36Oklahoma~30K0.93×
37Hawaii~10K0.93×
38Montana~7K0.93×
39Indiana~40K0.91×
40Utah~20K0.91×
41Tennessee~50K0.89×
42South Carolina~40K0.89×
43Alabama~30K0.89×
44Alaska~5K0.89×
45New Mexico~10K0.83×
46Arkansas~20K0.82×
47Georgia~70K0.81×
48South Dakota~5K0.81×
49West Virginia~10K0.80×
50Mississippi~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Vanderpump Rules, United States
0.73×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vanderpump Rules audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vanderpump Rules audience
#·InterestCategoryAffinity×
01Top ModelFashion & Accessoires21.24×
02Lisa VanderpumpMovies & TV19.87×
03Andy Cohen (television personality)Movies & TV15.26×
04Teresa GiudiceMovies & TV13.51×
05Brandi GlanvilleMovies & TV12.38×
06America's Next Top ModelMovies & TV11.15×
07Bravo (U.S. TV channel)Movies & TV3.78×
08Aerie (American Eagle Outfitters)Brand3.23×
09Nordstrom rackFashion & Accessoires2.08×
10TMZInternet & Social Media1.96×
11CelebrityMovies & TV1.95×
12Hobby LobbyHome & Garden1.67×
13Macy'sShopping1.67×
14MammalPets & Animals1.66×
15TV reality showsMovies & TV1.65×
16InfantKids & Family1.61×
17WomanKids & Family1.59×
18ChildKids & Family1.57×
19FootwearFashion & Accessoires1.53×
20GiftShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vanderpump Rules audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vanderpump Rules audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.35×
CreativityOPEN1.32×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vanderpump Rules audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Need for SecurityCONSERVATISM0.87×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vanderpump Rules have in United States?

Vanderpump Rules has an estimated audience of 2,780,136 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vanderpump Rules viewers?

81.9% of Vanderpump Rules fans are female, 18.1% are male, with an average age of 39.0 years.

03

Which brands do Vanderpump Rules fans like most?

Vanderpump Rules fans show strongest brand affinity for Top Model (21.24×), Lisa Vanderpump (19.87×), and Andy Cohen (television personality) (15.26×) over the country average.

04

Where do Vanderpump Rules fans live in United States?

Vanderpump Rules fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vanderpump Rules fans also like?

Beyond Vanderpump Rules itself, the audience over-indexes on Lisa Vanderpump (19.87×), Andy Cohen (television personality) (15.26×), Celebrity (1.95×), and Child (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Vanderpump Rules audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanderpump Rules. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →