Vanderpump Rules Audience in United States

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Vanderpump Rules has an estimated audience of 2,635,781 people in United States. 81.9% are female, 18.1% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Top Model, Lisa Vanderpump, Andy Cohen (television personality), Celebrity, Euphoria.

The average Vanderpump Rules fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Top Model, Lisa Vanderpump, Andy Cohen (television personality), with strongest over-indexing on Top Model (21.24× the country average). Demographically, the Vanderpump Rules audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Vanderpump Rules fans

Demographic split for Vanderpump Rules audience in United States
MetricValue
Female81.9%
Male18.1%
Average age39.0
Estimated audience size2,635,781

Audience persona

The typical Vanderpump Rules fan in United States is more female, around 39.0 years old, with strong Creativity tendencies and a notable affinity for Top Model.

Top regions in United States

Top regions ranked by reach for Vanderpump Rules in United States
RegionReachAffinity
California360,7761.24×
Texas215,4530.95×
New York175,5411.19×
Florida161,7660.91×
Pennsylvania103,0071.16×
Illinois101,3861.15×
Ohio85,8391.06×
New Jersey84,6511.26×
Arizona78,8061.46×
North Carolina74,3880.94×
Michigan72,6291.05×
Massachusetts71,8691.38×
Virginia67,0271.04×
Washington63,1651.19×
Georgia62,7360.77×
Colorado48,4031.17×
Minnesota46,9121.24×
Maryland45,1141×
Tennessee45,0230.85×
Missouri42,4751×
Wisconsin42,4521.07×
Indiana40,8120.85×
Connecticut35,7641.35×
Alabama35,1420.95×
South Carolina35,0110.88×
Oregon32,7191.08×
Louisiana30,7700.91×
Kentucky30,7290.93×
Oklahoma24,8630.85×
Nevada24,2630.95×
Utah21,0500.89×
Iowa20,1380.93×
Kansas20,0960.97×
Arkansas16,5550.76×
Mississippi13,8430.64×
Rhode Island12,1701.45×
Nebraska12,0400.91×
Idaho11,9330.9×
New Hampshire11,3901.1×
Hawaii11,2150.99×
Maine10,4941.11×
New Mexico10,0370.76×
Washington, District of Columbia9,8931.25×
West Virginia8,6150.7×
Delaware7,0310.97×
Montana6,3380.87×
Alaska4,9450.88×
North Dakota4,5750.84×
Vermont4,3940.95×
South Dakota4,1330.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vanderpump Rules audience
BrandAffinityCategory
Top Model21.24×Fashion & Accessoires
Lisa Vanderpump19.87×Movies & TV
Andy Cohen (television personality)15.26×Movies & TV
Celebrity1.95×Movies & TV
Euphoria1.55×Movies & TV
Child1.57×Kids & Family
Teresa Giudice13.51×Movies & TV
Woman1.59×Kids & Family
TV reality shows1.65×Movies & TV
Bravo (U.S. TV channel)3.78×Movies & TV
Gift1.5×Shopping
Brandi Glanville12.38×Movies & TV
Infant1.61×Kids & Family
Mammal1.66×Pets & Animals
TMZ1.96×Internet & Social Media
Nordstrom rack2.08×Fashion & Accessoires
Footwear1.53×Fashion & Accessoires
Hobby Lobby1.67×Home & Garden
Macy's1.67×Shopping
Jeremy Allen White5.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vanderpump Rules audience
TraitClusterScore
CreativityOPEN1.35
Design AffinityPREMIUM1.32
ExtroversionTHRILL1.28
Healthy LifestyleBALANCE1.24
Price SensitivityPREMIUM1.23
Quality AwarenessPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Vanderpump Rules
CountryShare
United States71.2%
Canada6.5%
United Kingdom5.7%

See Vanderpump Rules audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Vanderpump Rules have in United States?

Vanderpump Rules has an estimated audience of 2,635,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Vanderpump Rules fans?

81.9% of Vanderpump Rules fans are female, 18.1% are male, with an average age of 39.0 years.

Which brands do Vanderpump Rules fans like most?

Vanderpump Rules fans show strongest brand affinity for Top Model (21.24×), Lisa Vanderpump (19.87×), and Andy Cohen (television personality) (15.26×) over the country average.

Where do Vanderpump Rules fans live in United States?

Vanderpump Rules fans in United States are most concentrated in California (reach 360,776), Texas (reach 215,453), and New York (reach 175,541). These three regions account for the largest share of the active audience.

What other brands do Vanderpump Rules fans also like?

Beyond Vanderpump Rules itself, the audience over-indexes on Lisa Vanderpump (19.87×), Andy Cohen (television personality) (15.26×), Celebrity (1.95×), and Euphoria (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanderpump Rules. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.