Infant Audience in United States

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Infant has an estimated audience of 75,873,817 people in United States. 69.6% are female, 30.4% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, Planet Fitness, MSN, Hobby Lobby, Aldi.

The average Infant fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, Planet Fitness, MSN, with strongest over-indexing on Diaper bag (4.52× the country average). Demographically, the Infant audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Infant fans

Demographic split for Infant audience in United States
MetricValue
Female69.6%
Male30.4%
Average age40.6
Estimated audience size75,873,817

Audience persona

The typical Infant fan in United States is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Infant in United States
RegionReachAffinity
California10,428,5841.25×
Texas7,921,4751.21×
Florida5,652,2711.1×
New York5,191,5071.22×
Georgia2,832,6021.21×
Illinois2,582,3281.02×
North Carolina2,385,4001.04×
Pennsylvania2,382,5710.93×
Ohio2,074,5720.89×
Virginia2,074,3331.12×
New Jersey2,048,8331.06×
Michigan1,894,9660.96×
Washington1,741,4661.14×
Massachusetts1,650,5061.1×
Maryland1,564,7971.2×
Tennessee1,554,2251.02×
Arizona1,519,1570.98×
Indiana1,433,2351.03×
Minnesota1,238,3761.14×
Missouri1,209,1890.99×
South Carolina1,184,6241.04×
Louisiana1,179,3431.21×
Alabama1,136,9911.07×
Wisconsin1,010,5440.89×
Colorado985,5560.82×
Kentucky963,1071.01×
Oklahoma898,5881.07×
Oregon883,7341.02×
Mississippi847,4281.36×
Nevada804,7771.1×
Arkansas787,9131.26×
Connecticut770,1361.01×
Kansas598,0231×
Utah564,6000.83×
Iowa539,1540.86×
Hawaii398,6501.22×
New Mexico369,6890.97×
West Virginia332,4140.94×
Idaho331,0430.87×
Nebraska327,8060.86×
New Hampshire250,6240.84×
Washington, District of Columbia230,2541.01×
Maine222,8580.82×
Rhode Island210,8920.87×
Delaware204,3410.98×
Montana158,7640.75×
South Dakota138,0500.79×
Alaska127,9200.79×
North Dakota118,0670.76×
Vermont96,9120.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infant audience
BrandAffinityCategory
Diaper bag4.52×Kids & Family
Planet Fitness2.42×Sports
MSN2.4×News
Hobby Lobby2.19×Home & Garden
Aldi1.81×Shopping
Staples (Canada)2.35×Business & Career
Aubrey Plaza5.31×Movies & TV
Best Buy1.7×Shopping
Taco Bell1.7×Food & Beverages
Children's clothing2.5×Fashion & Accessoires
Cloth diaper4.56×Kids & Family
Great Clips2.44×Beauty & Wellness
Jack Black4.72×Movies & TV
Baby food2.74×Kids & Family
Marshalls1.62×Fashion & Accessoires
southwest airlines2.03×Travel & Leisure
Universal Studios4.11×Movies & TV
Adoption2.33×Kids & Family
Hairstyle1.53×Beauty & Wellness
WhatsApp2.09×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infant audience
TraitClusterScore
ExtroversionTHRILL1.24
Social Media UsageJOY1.02
Family OrientationCONSERVATISM1.01
Price SensitivityPREMIUM1.01
Healthy LifestyleBALANCE0.99
CreativityOPEN0.95

Worldwide distribution

Worldwide audience distribution share by country for Infant
CountryShare
United States20.1%
Brazil4.9%
Italy4.5%

See Infant audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Infant have in United States?

Infant has an estimated audience of 75,873,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Infant fans?

69.6% of Infant fans are female, 30.4% are male, with an average age of 40.6 years.

Which brands do Infant fans like most?

Infant fans show strongest brand affinity for Diaper bag (4.52×), Planet Fitness (2.42×), and MSN (2.4×) over the country average.

Where do Infant fans live in United States?

Infant fans in United States are most concentrated in California (reach 10,428,584), Texas (reach 7,921,475), and Florida (reach 5,652,271). These three regions account for the largest share of the active audience.

What other brands do Infant fans also like?

Beyond Infant itself, the audience over-indexes on Planet Fitness (2.42×), MSN (2.4×), Hobby Lobby (2.19×), and Aldi (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.