Rascasse Audience Intelligence

Infant Audience in United States

A data profile of the people who buy, follow and care about Infant in United States — modelled from more than twelve digital signal sources. Infant has an estimated audience of 75,873,817 people in United States.

#129among Topic in United States#7in Kids & Family

The average Infant fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Children's clothing, with strongest over-indexing on Planet Fitness (1.69× the country average).

Demographically, the Infant audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infant fan in United States is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infant profile in United States.

Audience size
75.9M
in United States
Gender
69.6%♀
30.4% male
Age
40.6
average years
Country rank
#162
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infant fans

69.6% are female, 30.4% are male, average age 40.6.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Infant audience in United States
MetricValue
Female69.6%
Male30.4%
Average age40.6
Estimated audience size75,873,817
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Infant audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4920%
50+24%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Infant audience comes from United States.

Worldwide audience distribution share by country for Infant
CountryShare
United States20.1%
Brazil4.9%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infant audience in United States is strongest.

Fig. 05

Top regions by affinity

Infant fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~800K1.30×
02Arkansas~800K1.29×
03Louisiana~1M1.21×
04Georgia~2.5M1.16×
05Hawaii~400K1.14×
06Montana~200K1.14×
07Kentucky~1M1.13×
08Texas~7M1.09×
09North Carolina~2.5M1.09×
10California~9M1.08×
11Alabama~1M1.08×
12Oklahoma~900K1.08×
13New Mexico~400K1.08×
14Delaware~200K1.07×
15Maryland~1.5M1.06×
16Washington~1.5M1.05×
17Nebraska~400K1.05×
18Indiana~1.5M1.04×
19South Carolina~1M1.04×
20Kansas~600K1.04×
21Missouri~1.5M1.03×
22Minnesota~1M1.03×
23Virginia~2M1.02×
24Arizona~1.5M1.02×
25Tennessee~1.5M1.02×
26South Dakota~200K1.01×
27New York~4M1.00×
28Idaho~400K1.00×
29Nevada~700K0.99×
30West Virginia~400K0.99×
31Oregon~800K0.98×
32North Dakota~200K0.98×
33Florida~5M0.97×
34Wisconsin~1M0.96×
35Iowa~600K0.96×
36Alaska~200K0.95×
37Pennsylvania~2.5M0.92×
38Illinois~2.5M0.92×
39New Jersey~2M0.91×
40Massachusetts~1.5M0.91×
41Connecticut~700K0.91×
42Maine~200K0.91×
43Ohio~2M0.89×
44Michigan~2M0.89×
45Washington, District of Columbia~200K0.88×
46New Hampshire~300K0.87×
47Rhode Island~200K0.87×
48Vermont~100K0.85×
49Utah~600K0.84×
50Colorado~1M0.82×
Fig. 06

Affinity by region

Affinity by region — Infant, United States
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infant audience
#·InterestCategoryAffinity×
01Baby foodKids & Family2.74×
02Child developmentBusiness & Career2.74×
03Diaper bagKids & Family2.73×
04Children's clothingFashion & Accessoires2.38×
05AdoptionKids & Family2.13×
06Real propertyHome & Garden2.03×
07Made in USABusiness & Career1.70×
08Planet FitnessSports1.69×
09DentistryBusiness & Career1.69×
10MeteorologyHome & Garden1.65×
11DoughFood & Beverages1.65×
12SkirtFashion & Accessoires1.58×
13Creative CommonsTechnology & Electronics1.58×
14HairstyleBeauty & Wellness1.56×
15MetaphysicsBusiness & Career1.56×
16DrawingHome & Garden1.55×
17GeneticsKids & Family1.55×
18DonationBusiness & Career1.52×
19Self careHealth1.50×
20LodgingTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infant audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.25×
IndulgenceJOY1.23×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infant audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Pet OwnershipJOY0.94×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infant have in United States?

Infant has an estimated audience of 75,873,817 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Infant fans?

69.6% of Infant fans are female, 30.4% are male, with an average age of 40.6 years.

03

Which brands do Infant fans like most?

Infant fans show strongest brand affinity for Planet Fitness (1.69×), Diaper bag (2.73×), and Children's clothing (2.38×) over the country average.

04

Where do Infant fans live in United States?

Infant fans in United States are most concentrated in California (reach ~9M), Texas (reach ~7M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Infant fans also like?

Beyond Infant itself, the audience over-indexes on Diaper bag (2.73×), Children's clothing (2.38×), Baby food (2.74×), and Real property (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Infant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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