Infant Audience in United Kingdom
Infant has an estimated audience of 16,008,399 people in United Kingdom. 74.9% are female, 25.1% are male, average age 43.0. Top regions: England, South East, Wales. Top brand affinities: Weddings, Hobby, Aldi, WhatsApp, Distilled beverage.
The average Infant fan in United Kingdom is 43.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Wales. Top brand affinities include Weddings, Hobby, Aldi, with strongest over-indexing on Weddings (2.06× the country average). Demographically, the Infant audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Infant fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 43.0 |
| Estimated audience size | 16,008,399 |
Audience persona
The typical Infant fan in United Kingdom is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,902,559 | 0.53× |
| South East | 2,326,136 | 1.08× |
| Wales | 1,873,701 | 2.05× |
| Yorkshire and the Humber | 1,777,377 | 1.38× |
| South West | 1,083,952 | 0.82× |
| West Midlands | 1,065,305 | 1.55× |
| East of England | 1,060,740 | 0.73× |
| East Midlands | 1,012,116 | 0.9× |
| Scotland | 934,526 | 0.65× |
| North West | 797,000 | 0.47× |
| North East | 666,986 | 1.07× |
| Northern Ireland | 379,249 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 2.06× | Kids & Family |
| Hobby | 1.78× | Home & Garden |
| Aldi | 1.57× | Shopping |
| 1.71× | Internet & Social Media | |
| Distilled beverage | 1.65× | Food & Beverages |
| TUI | 1.67× | Travel & Leisure |
| Home Bargains | 1.53× | Shopping |
| Purchase discount | 3.15× | Shopping |
| Bored Panda | 3.17× | Internet & Social Media |
| TripAdvisor | 1.67× | Travel & Leisure |
| Real property | 2.31× | Home & Garden |
| Expensive Taste | 2.02× | Business & Career |
| Volunteering | 1.62× | Politics & Society |
| Refrigerator | 1.79× | Home & Garden |
| Mango | 3.07× | Shopping |
| DeviantArt | 2.74× | Internet & Social Media |
| Home business | 2.92× | Business & Career |
| Baby food | 2.31× | Kids & Family |
| Adoption | 2.26× | Kids & Family |
| CBeebies | 2.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.08 |
| Creativity | OPEN | 1.05 |
| Extroversion | THRILL | 1.05 |
| Indulgence | JOY | 1.01 |
| Design Affinity | PREMIUM | 1 |
| Healthy Lifestyle | BALANCE | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Infant audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Infant have in United Kingdom?
Infant has an estimated audience of 16,008,399 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Infant fans?
74.9% of Infant fans are female, 25.1% are male, with an average age of 43.0 years.
Which brands do Infant fans like most?
Infant fans show strongest brand affinity for Weddings (2.06×), Hobby (1.78×), and Aldi (1.57×) over the country average.
Where do Infant fans live in United Kingdom?
Infant fans in United Kingdom are most concentrated in England (reach 7,902,559), South East (reach 2,326,136), and Wales (reach 1,873,701). These three regions account for the largest share of the active audience.
What other brands do Infant fans also like?
Beyond Infant itself, the audience over-indexes on Hobby (1.78×), Aldi (1.57×), WhatsApp (1.71×), and Distilled beverage (1.65×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.