A data profile of the people who buy, follow and care about Infant in Italy — modelled from more than twelve digital signal sources. Infant has an estimated audience of 16,910,741 people in Italy.
Infant has an estimated audience of 16,910,741 people in Italy. 67.4% are female, 32.6% are male, average age 43.2. Top brand affinities: WhatsApp, Wikipedia, Mediaset, Volunteering, Coop.
Top brand affinities include WhatsApp, Wikipedia, Mediaset, with strongest over-indexing on WhatsApp (1.99× the country average).
Demographically, the Infant audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Infant fan in Italy is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Infant profile in Italy.
67.4% are female, 32.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 43.2 |
| Estimated audience size | 16,910,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Infant audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 2.53× | ||
| 02 | Wikipedia | Internet & Social Media | 2.51× | ||
| 03 | Rose | Home & Garden | 2.39× | ||
| 04 | Satire | Literature | 2.28× | ||
| 05 | Mediaset | Technology & Electronics | 2.27× | ||
| 06 | General practitioner | Health | 2.06× | ||
| 07 | Tinder | Internet & Social Media | 2.04× | ||
| 08 | Internet & Social Media | 1.99× | |||
| 09 | Doctor of Medicine | Business & Career | 1.90× | ||
| 10 | Dentistry | Business & Career | 1.86× | ||
| 11 | Champagne | Food & Beverages | 1.84× | ||
| 12 | Volunteering | Politics & Society | 1.80× | ||
| 13 | Child care | Kids & Family | 1.72× | ||
| 14 | Kindergarten | Kids & Family | 1.65× | ||
| 15 | Coop | Food & Beverages | 1.63× | ||
| 16 | Sanremo Music Festival | Music & Radio | 1.55× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.54× | ||
| 18 | Genetics | Kids & Family | 1.53× | ||
| 19 | Mother's Day | Kids & Family | 1.52× | ||
| 20 | Milk | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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