Infant Audience in Mexico
Infant has an estimated audience of 8,704,469 people in Mexico. 63.4% are female, 36.6% are male, average age 32.7. Top brand affinities: MSN, TikTok, Catholic Church, Sarcasm, Banana.
Top brand affinities include MSN, TikTok, Catholic Church, with strongest over-indexing on MSN (2.93× the country average). Demographically, the Infant audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Need for Security.
Category: Kids & Family · Type: Topic
Demographics of Infant fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 32.7 |
| Estimated audience size | 8,704,469 |
Audience persona
The typical Infant fan in Mexico is more female, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.93× | News |
| TikTok | 1.98× | Internet & Social Media |
| Catholic Church | 2.51× | Politics & Society |
| Sarcasm | 2.61× | Politics & Society |
| Banana | 2.46× | Food & Beverages |
| Travel agency | 2.6× | Travel & Leisure |
| Beaches | 1.73× | Travel & Leisure |
| Pedro Pascal | 2.42× | Movies & TV |
| Beauty salons | 1.6× | Beauty & Wellness |
| Game consoles | 1.8× | Technology & Electronics |
| El País | 2.35× | News |
| KFC | 1.58× | Food & Beverages |
| High school | 3.07× | Business & Career |
| Dentistry | 2.27× | Business & Career |
| Breastfeeding | 2.88× | Kids & Family |
| Freeware | 2.08× | Technology & Electronics |
| Sexology | 2.6× | Kids & Family |
| Wattpad | 2.18× | Internet & Social Media |
| Multi-level marketing | 3.09× | Business & Career |
| Broadcasting of sports events | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Need for Security | CONSERVATISM | 1.4 |
| Travelling | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| Creativity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Infant audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.