Infant Audience in Mexico
Infant has an estimated audience of 8,704,469 people in Mexico. 63.4% are female, 36.6% are male, average age 32.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (267.6× the country average). Demographically, the Infant audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Infant fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 32.7 |
| Estimated audience size | 8,704,469 |
Audience persona
The typical Infant fan in Mexico is more female, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Infant fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 267.6× | Shopping |
| Costa Rica | 457.57× | Travel & Leisure |
| Game consoles | 156.1× | Technology & Electronics |
| Catholic Church | 121.95× | Politics & Society |
| Sarcasm | 83.62× | Politics & Society |
| Travel agency | 80.84× | Travel & Leisure |
| Mobile game | 67.4× | Games |
| Banana | 59.93× | Food & Beverages |
| Exfoliation (cosmetology) | 145.62× | Beauty & Wellness |
| Valentine's Day | 121.64× | Kids & Family |
| El País | 58.54× | News |
| Dentistry | 52.96× | Business & Career |
| Broadcasting of sports events | 66.2× | Movies & TV |
| Daily Horoscope | 524.13× | Internet & Social Media |
| Breastfeeding | 42.51× | Kids & Family |
| Sexology | 39.72× | Kids & Family |
| Freeware | 29.97× | Technology & Electronics |
| Multi-level marketing | 45.99× | Business & Career |
| Pilsner | 45.99× | Food & Beverages |
| Papaya | 34.84× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.18 |
| Travelling | THRILL | 21.02 |
| Urban Lifestyle | OPEN | 3.86 |
| Risk Appetite | THRILL | 2.14 |
| Mindfulness | BALANCE | 1.68 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Infant audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.