A data profile of the people who buy, follow and care about Infant in Mexico — modelled from more than twelve digital signal sources. Infant has an estimated audience of 8,704,469 people in Mexico.
Infant has an estimated audience of 8,704,469 people in Mexico. 63.4% are female, 36.6% are male, average age 32.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (267.6× the country average).
Demographically, the Infant audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Infant fan in Mexico is more female, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Infant profile in Mexico.
63.4% are female, 36.6% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 32.7 |
| Estimated audience size | 8,704,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Infant audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 524.13× | ||
| 02 | Costa Rica | Travel & Leisure | 457.57× | ||
| 03 | Shopping and fashion | Shopping | 267.60× | ||
| 04 | Game consoles | Technology & Electronics | 156.10× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 145.62× | ||
| 06 | Catholic Church | Politics & Society | 121.95× | ||
| 07 | Valentine's Day | Kids & Family | 121.64× | ||
| 08 | Sarcasm | Politics & Society | 83.62× | ||
| 09 | Travel agency | Travel & Leisure | 80.84× | ||
| 10 | Mobile game | Games | 67.40× | ||
| 11 | Broadcasting of sports events | Movies & TV | 66.20× | ||
| 12 | Banana | Food & Beverages | 59.93× | ||
| 13 | El País | News | 58.54× | ||
| 14 | Dentistry | Business & Career | 52.96× | ||
| 15 | Multi-level marketing | Business & Career | 45.99× | ||
| 16 | Pilsner | Food & Beverages | 45.99× | ||
| 17 | Breastfeeding | Kids & Family | 42.51× | ||
| 18 | Sexology | Kids & Family | 39.72× | ||
| 19 | Papaya | Food & Beverages | 34.84× | ||
| 20 | Freeware | Technology & Electronics | 29.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.18× | |
| Travelling | THRILL | 21.02× | |
| Urban Lifestyle | OPEN | 3.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.94× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Need for Security | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.